Klajdi Llupa, professionally known as Claydee Lupa and Beetkraft is an Albanian music artist,
producer, songwriter and music executive now based in Greece.
He is one of the most promising young artists who emerged on the Greek music scene in the
last few years and who has already have international hits both as a singer and as a producer and
songwriter.
His song "Mamacita Buena" has become the first Greek Song on YouTube to receive more than
27.000.000 views within a year after its release.
His genre fits under dance-pop, RnB and house music category.
Early life Claydee was born in Albania and moved to Athens,
Greece with his family at the tender age of four.
Graduating from high school, he pursued a degree in Audio Engineering at SAE which he
completed successfully in 2006 and a year later, he obtained a BA in Recording Arts
from Middlesex University.
After concluding his degrees, in 2008, he went on to work at MTV Greece, a job that
changed his life and defined the next step in his career.
Two years later, in 2010, he decided that it was time to quit his occupation behind
the cameras and pursue one on the spotlight.
Career: Producer, Songwriter, Singer Producer & Songwriter
While working for MTV Greece he acquired the necessary experience which, combined with
his talent and musical skills, resulted in his first recognition as a producer and a
songwriter, under his alias Beetkraft, with the song "The End" by Reckless which was released
by Sony Music Greece and reached a top-rank position in the UK Club Charts.
He then went on to write and produce under his real name, the Track of the Year at the
2011 MADTv Awards "Last Summer" sang by Nikos Ganos.
The track was released by Heaven Music in Greece and in 35 countries internationally.
Moreover, in 2011, he co-wrote "Tonight" with Playmen sung by Tamta which reached No.1 in
the airplay charts in Greece.
Songs under his alias Beetkraft, include "Agries diatheseis" by Kostas Martakis, "Niose tin
Kardia" by Tamta and "To allo sou miso" for Sakis Rouvas, featured in his double platinum
album Parafora.
Using his real name, he wrote the music for "Taxidepse me", a hit of Stratos STAN Antipariotis,
co-wrote "Hey you!" for Nikki Ponte, "Na m'agapas" and "Thelo" for Dimension-X, "Chiki-Chiki"
and "Heleya" for Nicole Paparistodemou aka Nikki Lee.
Personal Work As an artist, he released his first personal
track "Call me" which was awarded the Best Dance Video Clip at the MADTv Awards in 2011.
His second track "Deep Inside", a pop/dance track, was widely loved by the audience in
the winter of 2011.
Nevertheless, his big success arrived in the summer of 2012 with the international hit
"Mamacita Buena" which became the first Greek song with the most views on YouTube and reached
No.1 at the airplay chart in Greece while simultaneously being released internationally
by Ultra Music.
His international success was appreciated by the MTV Europe Music Awards as he was nominated
for Best Greek Act Award.
Consequently, Claydee released his next big hit "Sexy Papi" which reached the No.1 in
the airplay charts in countries such as Greece, Poland and Serbia while Coca-Cola in Greece
chose him to go on tour with the brand for the summer of 2013.
His international success has resulted in him performing in different countries such
as Greece, Cyprus, Albania, Serbia, Poland, Romania,Russia, Canada, United States, Sweden
and Italy and alongside Sakis Rouvas, Eleni Foureira, Onirama at Athens Arena.
When asked about the secret to his success, which was undeniably immense in the last few
years, he states that there is not one secret element but a series of elements:
"Over the years the element I kept finding changed!
I thought it was passion, then persistence, after that I thought maybe it was the drive,
or the sacrifice's along with the long hours I spent in the studio literally waking up
on the console.
Maybe it was raw talent, or plain luck, maybe all the research I put in, maybe its a gift,
or maybe it was something achieved from experience...
Now, I finally Understand what that one element is, and I have come to this conclusion...its
not one element!
Its a series of elements that all add up, they all add up to one word...Love.
I love what I do, love what I create, and realise that everything I put into what I
do, its out of love.
When you love someone, when you truly love them, anything you do for that person, any
problems, sacrifice's of any sort, they make you happy, content, fulfilled and never neglected.
You always do it with all your heart, just like your child, your partner in life, your
parents.
No matter what problems you come across, its always worth it, they give love back and even
if they don't, you are still happy you do what you do for them.
What is the one element of success... easy...it's love I want to thank everyone for their support,
anyone that ever believed in me, thank you from my heart."
Down 2 Earth Records In 2010, Claydee co-created "Down2Earth" with
his friend Evan Klimakis which is a music industry consulting and artist development
company.
It recently launched Down2Earth Records, a mainstream dance label.
Down2Earth represents exclusively for the world artists such as Claydee, The Fade, Cristi,
Phatjak, Johnny Gerontakis and Nikki Lee while providing services such as creative consulting,
artist development, music production, music video production and licensing & promotion.
Personal life Claydee is also a professional Latin dancer.
Discography References