- In this video, we're going to talk about
different types of landing pages
and how, and when you can use them in your campaigns.
Now, this is going to be very important
for all you marketers out there.
Landing pages are a key part of any marketing strategy,
and that's why it's important
to know the differences between them.
This will help you pick the right page
for the right intent.
Let's get started.
Squeeze pages are great in gaining contact information.
It's effective because it offers gated content
or a prompt to ask for visitors email address
to get a newsletter sign up, ebook or a white paper.
Because the objective is to squeeze
the email out of visitors
these pages are short, sweet and direct.
A splash page is almost like a squeeze page,
but it doesn't always have lead capture as the main goal.
Instead of sending visitors directly
to a webpage, splash pages are great for warming them up,
or if you want to share an announcement or a new feature,
then splash pages are ideal.
Think of them as welcome mats outside your house.
A lead capture page is sublet to a squeeze page,
but generally captures more information
like name, email, phone number.
Lead generation landing pages
are great for generating marketing qualified leads
that have shown real interest in your product or service.
From the moment someone loads video landing page,
their attention is locked on the video.
Typically the video doesn't have any play or pause buttons
so visitors are exclusively locked on to watch the video.
With some clever tactics you can show up the form
or button after the visitors watch 30%, 50%
or 90% of the video.
A click through landing page is a page
that provides detailed information about an offer
to persuade the visitor to click through
to a conversion focussed page like a sales page
or lead generation page.
These pages are great to warm up visitors,
build trust and qualify traffic.
A sales landing page is a page designed
to convert your website visitors into customers.
These pages are great for bottom of the funnel
where customers are in the last stage
of the buyer's journey.
These pages mimic direct mail sales letters,
and hence they're rather long and detailed.
We'll break down the sales landing page in future videos,
so you can learn how sales pages should be structured.
An advertorial page is a landing page
that's designed to look like an organic news story.
These pages are great for warming cold traffic.
Biggest advertorial pages match the native channel,
they feel very similar to the content of the channel.
This way a reader gets value from the page
as they're in the right mindset
to buy before they land on your sales page.
A lead magnet is a valuable offer
that you provide to your prospects
in exchange for contact information such as name and email.
Lead magnets such as a newsletter sign up,
or a coupon or webinar signups are all great examples
of lead magnet landing pages.
Prelaunch landing pages are great
for generating early signups
or building a list which you can market later.
Prelaunch landing pages peak interest
with your early adopters
and persuade them to sign up.
Thank you pages are great to build up rapport
with your new leads or subscribers.
You can use thank you pages
to push marketing qualified leads into sales qualified leads
by embedding an appointment calendar on the page.
Another idea is to show the next steps when a lead signs up,
this is great for future pace in.
And finally, you can also use thank you pages
as a way to showcase resources
or embed a video thanking your new sign up.
When your lead or subscriber clicks that unsubscribe link,
you have one final push to keep them on your list.
Unsubscribe landing pages can help subscriber
choose frequency at which they receive your emails.
You can also think of them to offer personalization,
the subscribers can pick and choose the topics they prefer.
You could also use it to show an optional survey
asking subscribers why they unsubscribed?
As the name suggests referral landing pages
are great for welcoming visitors
from your referral sources.
You can share this page with your clients
or strategic partners to get business referrals.
Since referral landing pages
won't be otherwise visible to general public,
you can only share the link with your trusted sources.
These are great for generating high quality qualified leads.
A 404 page is a landing page that tells your site visitors
that the requested page is unavailable
or in some cases doesn't exist.
Although this is more of an error page,
you can come up with creative ways
to either surprise or delight your visitors.
Check out these really cool examples from Pixar,
Disney and MailChimp.
There you have it guys 13 different landing types
to help you position your offer.
I hope you guys got value from this video,
and if you would like to watch more videos like this one,
please like this video and subscribe to my channel.
I look forward to seeing you in the next one.