That their sole purpose. Oh,
that specifically feature other, that,
that, what am I trying to say? That, that, that,
that are looking for accounts to feature. I'm not gonna lie.
I get a lot of questions and DMs from artists asking me how they can use
Instagram to sell more of their art or services. Like this DM from Sarah,
who said,
"Could you make some Instagram tips for artists?" Or this message from Wanda
saying she would love to grow her account to a thousand true fans,
to sell her art to.
If you're an artist who's ever struggled with selling your art on Instagram,
which is an amazing marketing and sales tool,
you're in the right place because in today's video,
I'm sharing seven ways for you to get noticed on Instagram as an artist.
And stay tuned until the end where I'm going to share my number one tip for
growing a following on Instagram so that your followers actually buy from you.
What I'm about to share with you has worked for my InstaGrowth Boss, students,
Susan of Ink Flow Art. Two months after joining InstaGrowth Boss,
Susan tripled her followers and ranked for most of her target key
hashtags. I'm Elise Darma, and I've helped thousands of entrepreneurs,
freelancers,
and creators like yourself use Instagram to actually bring sales back to your
business. And in today's video,
I'm sharing seven ways to get noticed as an artist on Instagram.
Tip number one: post consistently. Now I know you've probably heard this before,
but for artists, this is really, really true. And the thing is,
I don't want you to think that every post needs to be a final piece
of art that's brand new. Your feed doesn't need to just show your art.
You can actually mix it up. And this is what people prefer on Instagram.
They want to see more about you as the artist, your personal life,
your life outside of your work. Any behind the scenes that you can share,
or your process of how you create your art.
So don't be afraid to mix it up just like Sabrina does with her feed.
Tip number two is to show the creation process.
Especially on Reels. If you're not familiar with reels,
go ahead and check out this video right here.
Reels is basically short 15 second video clips.
It's perfect for you to show the process behind your work. Now,
I don't want you to get worried that by showing the behind the scenes,
you're going to lose or reveal any of your secrets as an artist.
That's not what happens here.
People become mesmerized when they watch you as the artist at work.
So whatever you can show as you're creating your piece of art,
I'd highly recommend to film it and turn those clips into an Instagram
Reel. Because honestly,
that's how I've seen some of my artist friends actually go viral on Instagram.
It happened when IGTV came out and it's happening right now for artists with
Reels.
So challenge yourself to make a Reel showing your process.
The third tip is to show the business side of things. What? Elise,
I'm an artist. Yes, but you're also a business person.
And again, this is how you can show behind the scenes as you as an artist.
What do I mean by business things? Well,
I don't mean things like showing your accounting books or something like that.
I mean, showing your followers behind the scenes,
as you ship out packages or send your art to customers around the world.
The fourth tip is to show your face. Don't hate me.
This is just what Instagram followers prefer.
They want to connect with the artist behind the art.
And I do find that this happens a lot where artists want their art to speak for
itself. But the truth is people do business with people,
just like people buy art from people.
So the more that you can show up along with your art,
people are going to feel a deeper connection to you as the artist,
just like Maya, who is a crochet designer.
She'll often wear her pieces to show how they fit into her lifestyle,
which I'm sure inspires people to take action and buy her pieces.
So if this works for you,
I encourage you to show up on camera more and show your face as the artist.
And if you don't have a product like Maya,
maybe you create canvases or watercolors.
I still want to see you along with your art so that we can get to know you.
The fifth tip is to engage your audience by asking them questions.
I mean, who doesn't like talking about themselves?
Here's an example from @lightandpaperali of a fun question that she asked in the
caption. Hint,
this is also a great way to do market research about your followers.
Ask interesting questions from your followers, get answers back.
And this is all a great way to gather information on your followers so that you
can better market your business on Instagram.
The sixth tip is to boost your visibility on the platform by getting
featured. Now by this, I mean a few things. Of course,
it's always great to be featured on the Explore page,
but this is something that we leave up to the algorithm to do.
It's up to the algorithm to find out what posts are doing well with your
audience and show it to even more people on their Explore pages.
But did you know that there are accounts on Instagram that specifically just
feature other artists?
Women of Illustration is one example and they have almost 700,000 followers on
Instagram.
What would it mean for your business on Instagram to have one of your posts
featured by this account? They make it really easy for you too.
All you have to do is use their hashtag and by using their hashtag,
they're going to sort through the posts that are using their hashtag and maybe
choose yours one day. So I encourage you to find accounts like this one,
but for your niche where their sole purpose is to feature other posts by
artists. The seventh tip is to get very,
very clear on how you deliver value to your followers as an
artist. Now, I know this point can be tricky because as artists,
we often don't think about the value we're giving people,
but I really want you to think about what makes you different.
What makes you unique on the Instagram platform? Once you have that answer,
you need to make it crystal clear in your bio. Take my student, Heather,
as an example, inside my InstaGrowth Boss course,
I actually reviewed Heather's account.
And when I read through some of her captions,
I noticed that she does something very unique. She sees colors around people,
almost like an aura. And then she turns those colors into a piece of art.
This was the first I'd ever heard of this. And I told her,
you need to make this front and center in your bio because this is what makes
you stand out on Instagram. Now her bio reads,
"I see and sense colors around people and spaces and make art to support balance
and heal." So if you're not clear yet, I encourage you to ask your friends,
ask your family what makes you unique as an artist,
and then make that front and center in your bio. There you have it.
My seven tips on how you as an artist can get noticed on Instagram.
Now, if you liked these tips, I encourage you to put them into action today.
And if you want more information on how you can grow your artist-based business
on Instagram, I have something for you. It's my free Instagram masterclass,
where I'm teaching the three secrets to doubling your leads and sales this
year from Instagram. And no, you don't need the swipe up feature,
an existing audience or a website to do so. So head to EliseDarma.co/secrets
to grab this free training today.
And I'll leave the link right below this video. To ease and revenue.
I'll see you in the next video.
Thanks for watching today's training on how to get noticed on Instagram as an
artist. If you liked today's training,
be sure to hit the subscribe button and the bell so that you don't miss any
future trainings just like this one.