a successful food photographer is someone who has shot the food regardless of how
simple or complicated that food is
and the person who's reading the magazines looking in the picture
looking at the phone looking on instagram however it is however big it is
you get a reaction
a good reaction
you don't want someone saying that looks awful you want someone to say i want that and i want it now
i want to cook it or i want to buy it
i want to eat it
then you have succeeded as a food photographer so at the end of our shoot
will always review what we have done
i mean often we will do this middle of the shoot but i mean somewhere like
today where
we're trying to create a whole story for a magazines in such a short period of time
we haven't really had time to stop
we haven't really had time to breath
so what we will do is sit down and make sure weve got it right really you know
have we created a story
you know we started with our eggs our salads our frittata
you know our sneaky little boiled egg which we weren't asked to do but
it was so pretty we decided to do it anyway you know a sneaky rhubarb shot
to get ready for our finish
vegetarian pie
deserts
i mean this is
when you think that's a whole magazine story just done in really done in
five hours i would say
uh...
and this shot was almost done in darkness
it's quiet
an undertaking really i mean you would never expect
you know your ammateur or starter to do that i mean if you could just make yourself a
lovely salad
you know a boiled egg you know
maybe go out and buy a pie and take the
i mean this is all about telling a story really you know
what you can do with a
you know a little basket of
nice eggs and a
bit of imagination and a
tiny bit of daylight
if you want to see more of my food photography master class videos click on the links now