What's the secret to getting YouTube to promoting your videos and putting them
in the suggested video column? Yeah, that's we're going to talk about. We talk a
lot about search, but I know how to get you in the suggested videos. You're going to
want to stick around. We've all been there. We put a video on YouTube, we post
it up there and we know almost instinctively, intuitively that it's
going to be buried down 17 pages worth of search terms in YouTube alone, not to
mention the whole Google universe. But specifically speaking of YouTube, how do
you get it, so, that you show up in the recommended video? That always seems like,
it's big finance guys, it's the big companies, you know, people who have all
kinds of money to burn. But there must be a way because you do it. How are you
getting your videos... Yeah, so we'll talk about the distinction and I'll talk
about both ways. You can show up in search then you can show up in the
suggested video. That's what I meant. It's just exactly, yeah. So, again suggested
videos, you're watching a video right here and then along the side there's all
these suggested or recommendations or the videos you should watch next. How do
you show up there? Right. So, let's talk about search first because if you focus
on that strategy, that'll actually help you show up here. So, I have an "AMP
strategy", that's my acronym. Afters the result. Automatic, magnetic and perpetual,
okay? So, if you follow... And I have videos that go a whole video just on this
strategy. If you want to go into more depth but I'll summarize it here. You
want your videos to be marketed to your target audience,
automatically? It'll magnetically attract the people that are looking to buy your
services? And that will perpetually continue to work. They're not going to
fade off and go into the the darkness. They're going to continue. Years from
now, people are still going to be watching these videos. So, that's the
result that you want and to get those three results of AMP, you need 3
ingredients. So you want your videos to be searchable, you want your videos to be
specific and you want to have your videos be engaging, okay? Okay. So,
searchable, we talked a lot about. The keyword research, how to get your videos to rank
on YouTube. Watch the other video, We'll link to it up right there. Yeah,
there it is. So, you know how to make your video videos searchable. And we've also
talked about the specific. Okay, your video you want a longer title that read
a lot more specifics. And then you want your videos to be engaging, okay?
Now, engaging, you can actually track that. I mean, you can say, "Yeah, I've got to be
entertaining, I've got to be lively in my video." But you can actually go into the
YouTube analytics and you can check to see when are people dropping off. Right,
okay. The retention of the viewership. So, that's the retention rate. So, let
me just finish the search portion of this by saying that if you follow those
3 ingredients, you'll... That's what you do to get those amp results. Which
means, that's what you do to show up in search. And we have another video on how
to get ranked in within 24 hours. So, if you do that and then you have a high
retention rate then here's all you have to do. You have to have daily videos for
four months. Every video, every day for four straight months. Now, does that
include weekends? I call five videos a week or more, daily. Okay. So five or more
videos per week daily for four months. So, 20 videos a month? for 4 months? Right.
And there's people that have done 20 videos a month for four months
and not gotten those results. And why is that? It's because they don't use... They
don't create the videos with the amp strategy and they don't have... They have a
bad retention rate. So, you want a retention rate of 50 percent or higher,
45 percent or higher. Meaning, if you've got it, we'll, just say 10 minutes, it
makes the math easy. They've made it at least 4 and a half minutes. Yeah, so on
average, people are watching four and a half minutes of your 10-minute video. And
so, if people are dropping off at 2, some people are dropping off it 6,
you want your average to come in at 45% or higher and then
you do that for four months then YouTube will start to show your videos in the
suggested videos on the side and you're starting to have a video and that....
YouTube usually just picks one video at a time.
They'll just, "Whoop, we're going to take this video, it's one of your better
performing videos. We're going to start suggesting this to people that are
watching other channels and you'll just start to see that
video spike. Now, is that is... Now, that number and the length of time, is that
something that you've extrapolated yourself from your own experiences or is
it something you've dug around and found? Facebook or YouTube at forty 45%
retention for 4 straight months, they'll start making you as
suggested video. Great question. So, we happen on my channel the first time. And
it was on four months to the day. And I thought this is kind of interesting and
we had a spike and followed by another big spike and a huge spike. Things
started going crazy. And so, then I was talking to Derral Eves, I mean, if you
know, he's a great YouTube guru. And he said, "Yeah, that's actually pretty common.
Something that the YouTube algorithm magic happens around the hundred day
to four month mark.'' I started, you know, tracking those stats on other channels
and we had another channel do that. And it was it was a little bit shy. About
3 and a half months, that that exact thing happened. So, now, is that
happening because at the four month mark, they're putting it as a suggestive video?
In other words is it an if A then B... And I guess what I'm hearing is, is the
minute it becomes a suggested video, that's when the peaks occur. It's not
just a native thing to it being out there for four months that suddenly all
these people are watching it. So, YouTube must have something in their
their algorithm that requires consistency. That wants to make sure
you're in it for the long haul or something like that. I mean, if you've
gone daily for four months, that's a pretty long track record. YouTube wants
to promote channels that are going to continue creating content long term. I
mean, they'll say stuff like then. You just kind of have to "Okay, that makes
sense of why this is happening." Yeah. So, because there's plenty of channels that will
have a strong strategy, they'll go daily, 30 days, you know, of videos and then
you never hear from them again. So, maybe the algorithm is set at 4
months for that reason because, "Okay that's a bit longer. We could expect that
they're going to continue." That's just an assumption. That's just a guess
there. But it really is worked. So, we had another channel. I followed the exact
formula. It was getting a good retention rate and
man, that channel has taken off. But it didn't happen until we got... In
that case, it was 3 and a half months. Now, I will say that I have another
channel that we did follow that strategy. But we've had a struggle with
the retention rate. We were down around, I think it was a 19%
retention rate. Just the topics weren't engaging enough and people were really
dropping off and we got to the four month mark and we haven't seen it. We
haven't seen it take off. We've really been focusing on making the
videos a lot more a lot more engaging, keeping people entertained longer and
we've seen some improvements there and so, yeah. We're going to see. Is it possible
then that if you do a shorter length video and you have to get 45% retention
that, that may work in your favor? Because 45% of three minutes is only a minute
and a half. I would say... Not that it and takes the place of engaging. You know what
I'm saying, I mean, that's... You've got to have something that makes people want to
watch it. Because 1 minute and a half of nonsense, no one's gonna stick
around for it. Well, I can talk confidently about what I've experienced. And I
haven't done a whole lot of shorter videos like that. Yeah, right. So, we're going to do some.
We're going to test it out inside out and see if it works. I'll let you know. But in in the realm of
average length, you know, 7 to 10 to 12 minute videos, this is, this is what I
know. And I also know that YouTube outwardly says, "We like or you'll get
better results when you make videos between 7 and 16 minutes."
So, they say that and they like, they say that they like
watch time and so, the more time people are still streaming on your videos.
Yeah. So, watch time is a big indicator. But retention rate is just something
that I think that's kind of a natural way to check and see do people like my
content and if people are up at 80% you know you've got a
awesome channel. I've been seeing great results for anything 45% or higher.
That's cool. That's good to know, good stuff and what I think it would... how it
would translate to anyone watching and in particularly to me and other people
like me, is that if I have to do that and I and I do. If that's what I really am
shooting for. Knowing that there's someone like you that exists that offers
the services, if I may for a moment take the liberty of saying that. I mean, I
could try to do what you're doing myself for 4 months? And do 20 videos a month,
every day there's a video, blah, blah, blah. But how many people are really in that
position to persistently and every day diligently and have these things going
out. And have it be compelling and engaging and magnetic. tThat's why people
value my services. And my approach is I love to be efficient and so, that's why
we film 20 episodes in a day. My record with a client is 37 episodes in one day.
It's because it's a lot of work to create 20 or 30 episodes every single
month. Yeah. But if you can film it all in a day and have your entire filming done
for that month... So, there, you know there's lots of ways that I work to be efficient.
but those guy you did 37 with. They,
I mean, you can tell. Just between us. That wasn't our first time filling.
Yeah. But they're, they do drugs, right? They're actually, actually, no.
They were very exhausted by the end of the day. I think somebody's got to be
bringing the coke. That's all I'm saying. I mean, the coca-cola, stop it. Oh,
you're evil. Alright, we'll close it up. Thanks for watching this video guys. Hopefully, you found that
helpful . It really is that simple. I mean, I'm not saying it's not a lot of work,
it's hard work but the strategy, the things you got to do to get there, it
really is this. The fact that he's been able to break it down to a pretty
understandable and digestible formula is really important.