One thing that you notice is that there are some brand logos that are instantly recognizable.
McDonald’s, KFC, Wendy’s – we can all think about these brands and it is almost
guaranteed that the logo will automatically pop into your head.
However, one thing that you might not know is that there are some brands with logos that
actually contain hidden messages and meanings.
These are very clever marketing ploys that most of us may not have noticed before.
With this in mind, let’s take a look at the top 10 food logos that have hidden meanings.
Toblerone
Toblerone is a Swiss chocolate bar brand owned by US confectioners Mondelēz International
Inc; formerly Kraft Foods.
This delicious pyramid shaped chocolate bar was introduced by Theodore Tobler and his
cousin Emil Baumann way back in 1908.
If you have yet to try a Toblerone bar, then you are missing out!
It consists of milk chocolate triangles filled with almonds, nougat, and honey.
However, as the years have gone by, the confectioners have brought several new varieties to the
market.
You can now get dark chocolate which was introduced in 1969, white chocolate which was introduced
in 1973, snow-topped which has white peaks, Toblerone Praline, and even fruit and nut,
just to name a few.
Rumor has it that the shape of the Toblerone triangles was inspired by the Matterhorn,
a big peak which forms a part of the Swiss Alps.
However, Theodore Tobler’s son has actually cleared up this rumor.
The shape of the famous chocolate bar was actually inspired by a pyramid shape that
dancers made in a performance that Tobler went to see at the Folies Bergeres.
Now, onto our original point.
If you take a look at the Toblerone logo it is likely that you will only see a Swiss mountaintop.
If you look closely, however, you will see that there is actually a bear within the mountain.
Bears are synonymous with Switzerland.
Very clever marketing indeed!
Liking this video so far?
Lick that chocolate off your fingers, hit that subscribe button, and ring that bell
to join our notification squad.
Tostitos
Tortilla chips are among some of the most popular snacks in the world and one of the
most well-loved brands in the US is Tostitos.
With their motto of “Bring the party” it’s easy to see why this is the case for
this product from Frito-Lay.
These delicious corn snacks were introduced in 1979 by a group led by Jack Liczkowski.
Through extensive research, the group discovered unique traditional cooking methods that allowed
them to develop an authentic Mexican flavor.
In 1980, Tostitos were launched to retailers with Traditional flavor and Nacho Cheese flavor.
Within that first year, sales amassed a staggering $140 million, making it one of the most successful
new products to come from Frito-Lay.
These days, we are definitely not limited to traditional and nacho cheese flavors.
Some of the varieties that are now available include Hint of Jalapeño, Hint of Lime, Hint
of Pepper Jack, Spicy Quesadilla, Tostitos Scoops, and Tostitos Rounds.
These are just a few of the variants, there are many others too.
In 1995, Tostitos became the official sponsor of the Fiesta Bowl; part of the college football
championship games.
Now, onto their logo.
We hadn’t even noticed this before, but if you take a look at the two T’s in Tostitos,
you will see that there are two people enjoying tortilla chips and a dip!
Again, very clever marketing - we’re never gonna see that logo the same way again!
Chick-Fil-A
Chick-Fil-A is one of the most popular chicken restaurants in America, next to the delicious
KFC.
It started out life as Dwarf House and was founded in 1946 in Georgia by S Truett Cathy.
This fast food chain specializes in, you guessed it, chicken!
McDonald’s is probably best known for putting the hamburger on the map as one of the most
popular convenience foods, and the same can be said about Chick-Fil-A and their famous
Chicken Sandwich.
These days, the chain has revenue of a staggering $9 billion and has over 2,200 locations across
the US.
In fact, there are only three states that don’t have a Chick-Fil-A location: Alaska,
Hawaii, and Vermont.
It has been estimated that by the year 2020, Chick-Fil-A will be bigger than Wendy’s,
Burger King and Taco Bell.
Given the popularity of all three of these chains, this is a huge feat indeed.
The first 100 customers to any new location receive free food for a year!
If this doesn’t entice you to try the chicken sandwich we don’t know what will.
The Chick-Fil-A logo and name is actually a great example of some very clever marketing.
First of all, the name is a play on the American pronunciation of fillet.
This is quite a well-known fact.
What you might not know, however, is that the ‘A’ in the name also stands for grade
A chicken.
There’s also something hidden in the logo that you might not have previously noticed,
and that is that the C in the name is actually shaped into a chicken!
Baskin Robbins
Based in Massachusetts, Baskin Robbins was founded in 1945 by Burt Baskin and Irv Robbins.
The first Baskin Robbins location was in Glendale, California.
According to claims by the duo themselves, their brand operated the world’s largest
chain of ice cream specialty stores.
In fact, there are a staggering 2,500 locations spread across the United States and a whopping
5000 locations across other countries.
Since 1945, over 1000 ice cream flavors have been released by the brand.
Baskin Robbins came about when brothers in law Burt Baskin and Irv Robbins merged the
two ice cream parlors that they owned; Burton’s Ice Cream Shop and Snowbird Ice Cream.
Snowbird originally offered 21 different flavors, but this number was increased to 31 after
the merging of the two parlors.
By 1948, they duo had opened 6 stores.
Within the following decades, they went on to open stores in other countries including
Japan, South Korea, and Australia.
Baskin Robbins was actually the first brand to introduce ice cream cakes to the general
public.
The slogan of the brand is “31 flavors” with the idea being that you can try a different
flavor for every day of the month.
If you look closely at the Baskin Robbins logo, you will see that the pink parts of
the B and the R form the number 31, in keeping with the traditional motto.
Hershey’s Kisses
Hershey’s Kisses are a hugely popular product made by The Hershey Company.
If you have yet to experience these delicious treats, then the best way to describe them
is chocolate teardrops with a flat bottom that have been wrapped in aluminum foil.
Hershey’s Kisses were introduced way back in 1907.
Originally, each kiss was hand wrapped in foil.
As you can imagine, as their popularity grew, manufacturers simply couldn’t keep up.
Fortunately, three brothers named Walter, Howard and Raymond Phillippy, were on hand
to develop a machine that would provide automatic wrapping.
They also created a device that would reject misshapen kisses.
In 1942, the production of Hershey’s Kisses was halted due to the rationing of aluminum
foil.
During this time, the confectioners decided to use the machines to make a chocolate paste
to give to the soldiers who were serving in WWII.
Hershey’s Kisses are one of the most popular chocolate brands in the US.
In fact, in 1989, they were named the 5th most popular brand in America with sales topping
$400 million.
Despite there only being two factories, each day there are more than 60 million Hershey’s
Kisses produced.
If you look closely at the logo, you will see an extra Hershey’s Kiss in between the
letter K and I.
Very sneaky!
Coca-Cola
Possibly the most famous drink brand in the world, Coca-Cola has an incredibly rich and
complex history.
Although there is much debate, it seems that the original inventor of the beverage was
Confederate Colonel John Pemberton.
The backstory to his invention is actually quite interesting.
Pemberton was injured during the Civil War and became addicted to morphine.
It was during his battle with addiction that he decided he needed to find an alternative
and it was then that he invented Coca-Cola.
This was way back in 1886 in the United States.
The first outdoor sign promoting the drink was painted in 1894 in Cartersville, Georgia.
It was advertised as Cola Syrup which was actually an over the counter supplement for
an upset stomach.
The longest running Coca-Cola fountain was in Fleeman’s Pharmacy and was in use between
the years of 1914 and 1995.
Coca-Cola has some of the most well-known advertising campaigns in the world.
We all know and love the “Holidays are coming” advert which symbolizes the arrival of the
Christmas season for many millions of households.
One thing that you might not be aware of is that there is a hidden message of sorts in
their logo.
In the negative space between the O and the L, you will see the flag of Denmark.
Coca-Cola themselves have declared that this is purely coincidental.
However, this didn’t stop them using it to their advantage in advertising campaigns
for certain countries.
Domino’s
Domino’s Pizza was founded in 1960 in Michigan by Tom and James Monaghan.
Originally, the two brothers had planned to split the working hours of the restaurant
between them.
However, James didn’t want to quit his full-time job as a postman.
Within 8 months of the business opening, James traded his half of the business to Tom in
exchange for the Volkswagen Beetle that they used for deliveries.
By 1965, Tom had purchased another two locations.
He originally wanted all three of the locations to have the same name of DomiNick’s, but
the original owner of the restaurant forbade him from doing so.
Employee Jim Kennedy came back from deliveries and suggested the name Domino’s.
Evidently, Monaghan loved the idea of the name and registered Domino’s Pizza Inc.
The backstory for the logo of Domino’s is actually quite interesting.
Originally, the three dots on the domino represented the three locations that Tom Monaghan had
secured already.
His intention was to add a new dot to the logo for every new location.
Given the massive expansion that occurred and the fact that there are now locations
all over the world, it’s easy to understand why his original idea had to be dropped.
So, the logo now consists of a single domino with three dots that represent the first three
locations.
Wendy’s
Wendy’s is possibly the most well –known diner style fast food chain in the United
States.
Known for their relaxed dining style, Wendy’s was founded in Columbus, Ohio in 1969 by Dave
Thomas.
These days, there are over 6,500 Wendy’s locations, making them the third largest hamburger
fast food chain behind McDonald’s and Burger King.
Surprisingly, while the Wendy’s Company has control over the appearance of the outside
of all of the locations, the individual owners of the location actually have control over
a lot of other things including wages, pricing, interior appearance, and even the staff uniform.
Wendy’s pride themselves on cooking food like Mom makes.
This is why you will find American classics such as French fries, hamburgers, chicken
sandwiches, and many others.
One thing that you might not have noticed is the hidden message in the Wendy’s logo.
If you look closely at Wendy’s collar, you will see that it spells out the word ‘Mom’.
This is great in that it is very fitting for their suggestion that they make food like
Mom.
However, when asked about it, the staff at Wendy’s confirmed that this was simply a
happy coincidence.
Very cool, nonetheless.
Jack In the Box
Jack in the Box is another incredibly famous fast food chain in America, this time founded
in California way back in 1951.
These days, there are a very impressive 2,200 locations dotted all across the West Coast.
You may think that Jack in the Box is the same as any other hamburger focussed fast
food restaurant, but this is definitely not the case.
In fact, they were the first fast-food chain to focus on the drive-thru (although not the
first to operate one) and they were the first fast-food chain to use a two-way intercom
system.
This system can now be found in thousands of fast food chains all over the world.
The old Jack in the Box logo was part of a conspiracy theory.
The O and the X formed the shape of a Christian fish.
Theorists claimed numerous conspiracies relating to this.
However, it’s likely that it was simply a coincidence.
Either way, the logo has since been updated and now looks completely different.
Pepsi
Pepsi was invented way back in 1893 by Caleb Bradham.
It was originally named Brad’s Drink, then Pepsi-Cola and then finally, in 1961, it was
renamed Pepsi.
The brand had has long-running rivalry with Coca-Cola, and everyone has their personal
preference.
One thing that you might not know is that the old Pepsi logo actually had a lot of hidden
meanings and messages.
It was designed to draw inspiration from all sorts of things from The Theory of Relativity
to Feng Shui.
However, the logo was changed.
One thing that has always remained the same with the Pepsi logo is the red, white and
blue representing the colors of the American flag.
Next time you visit a fast food joint, maybe take a look at their logo and see if you can
spot anything different about it!
Clever marketing can be found all over the world and you never know what hidden messages
you might be missing!
Hang out with us and never miss out.
For more great videos, just stay right here and click - its that easy.
If you want to become an official BabbleTopper, click the join link in the description below
for more details.