Ever feel like keeping up with the latest Instagram marketing trends is like a
full time job? Well,
you're in luck because today I have pulled 2020 Elise from the future and she's
going to share what shifts you need to make for 2020 so that you're not using
2019 marketing techniques in the year 2020.
So I'm going to bring you up to,
I mean future Elise is going to bring you up to speed. So let's dive in.
I'm Elise Darma and I've helped thousands of entrepreneurs,
freelancers and coaches like yourself turn Instagram into the next revenue
stream in their business.
And in today's video I'm sharing something that's really key,
especially as we head into 2020.
I'm sharing the shifts you need to make so that you're not doing the old way of
marketing, but you are on top of what's working today and in the future.
And do be sure to stay until the end because that's when I'm going to share with
you the number one shift you need to make to your Instagram marketing for 2020
so that you're not doing the 2019 things or even the 2016 things in the new
year.
I spend about two hours of every day planning the most perfect curated feed,
but don't get me wrong,
I make sure that it doesn't look like I'm trying too hard,
but it is heavily color coordinated. I have all the presets,
all the apps in place, all the filters, and dare I say,
it just looks perfect.
A perfect feed was all the rage in 2016 but in 2020 I value my time and it's
just not worth spending two hours a day to look perfect. Plus,
my followers don't really resonate with perfection. They want to get to know me,
they want to learn from me, they want value from me,
and none of that fits into having a perfectly curated feed.
10 takes.
That's about what it takes me to get my Instagram Story just right.
I pre-write it with a few bullet point notes.
Then I rehearse it three times before filming.
Then I record to my Instagram Stories,
but if I stumble over any word or if I pause awkwardly,
I start over again. So on average it takes me about 10 takes just like this.
I rehearsed it a million times. I keep the mistakes.
I don't worry about rehearsing 10 times or a million times because people like
the mistakes. It makes me real. It makes me human.
I am not a robot and at the end of the day,
I know people do business with other people, not robots.
I don't need to be on video to grow my business.
I know that to grow a personal brand, people don't actually need to see my face.
Quote cards. Funny memes. Videos.
Inspirational quotes are all I need to publish for people to really get to know
me as a real human being. Video is my new BFF.
As it turns out,
it actually is the most engaging type of content that I can share,
not just on Instagram,
but on all social media platforms and it allows my followers to really get to
know me on a deeper level. Plus it's kind of fun, like, yeah,
it was scary at first, but it really pushed me out of my comfort zone.
And now I kinda like it.
I send the same script to all of my new followers when I see them following me.
That's right.
I wrote the message once and I just copy and paste it into all of my DMs.
Talk about cookie cutter.
In 2020 personalization reigns supreme because I don't care about vanity
metrics. I don't care about the number of followers.
I care about the people who are actually connecting with me.
I want to know what do you do? Who do you help?
What are you struggling with right now?
So for me to take an extra minute to write you a personalized message,
it goes a long way in my business.
I don't need to reach out to anyone on Instagram.
They know exactly what I do and exactly what I offer,
and they'll reach out to me when they're ready. That's right.
My followers know all about me and my business.
They remember every single detail.
They know every package and every service that I offer.
So basically I don't have to reach out to anyone.
I just get to sit back and wait for the DMs to roll in.
I recognize that people have a lot going on and they probably don't remember all
the details about my life because they're busy with theirs.
So I know it's my responsibility to show up and remind people who I am and what
I have to offer. It's also my responsibility to reach out first.
There's no time to sit back and wait for DMs.
I'm the one who creates those connections and those DMs first by reaching out,
being a real person and making the time to do so.
And there you have it - five shifts that you need to make to your Instagram
marketing and your mindset as we head into 2020.
If you liked this training and if you're really ready, like really,
really ready to turn Instagram into a new revenue stream in your business,
I have a free masterclass. Head to FreeInstaCourse.com,
sign up and there you're going to get the latest strategies,
meaning what's working today to turn your followers into customers,
because that's really why we're doing this, right?
So head to FreeInstaCourse.com,
I'll see you there and I'll share with you the latest strategies on how you can
grow a quality following without it taking a ton of time,
because that's not what 2020 is all about. To ease,
revenue and the new way of thinking. I'll see you in the next video.
That's right. We're trying something a little different today.
It goes a long way in my business.
No,
the battery died.