Have any of you guys noticed that sometimes your videos
don't get nearly as many views as the number of subscribers
you have?
Well, today we're going to talk about why that is
and how you can start to change that a little bit.
That's coming up.
Hey, guys.
My name is Tim Schmoyer, and it's
Thursday which means it's time for some YouTube Q&A.
Dreamflight6000 wrote and asked this.
I have 7,000 subscribers, but only about 1,000 of them
actually watch my videos.
Any tips?
It's actually not a bad ratio in my experience.
Having one out of every seven subscribers
watching your videos regularly is pretty good.
Because you have to remember that not all
of your subscribers are logging into YouTube every day
or even every week for that matter.
Sometimes a subscriber will find you
in passing, kind of like you, they'll subscribe to see more.
But it might be like another month
or so before they log back in again
to check some of your videos.
And then they'll watch the video that's
at the top of the subscription feed from you at that point,
but they miss maybe your past two videos.
So because of that, my number one advice for you
is to make sure you're doing all you
can to engage with those viewers off of YouTube.
That means having them follow you on Twitter, on Instagram,
circling you on Google+, subscribing to your public
updates on Facebook.
They are more likely to be in those other places.
And if you can have more connection points outside
of YouTube with them, you are more
likely to be able to entice them back onto your turf
and watch another one of your videos.
Now, one of the best things that's work for me
here at Video Creators is being very intentional
about building my email lists.
Maybe you've noticed at the end of each of my videos
to my little outro slate, I have a little section
that just kind of features my free ebook, The Secret
to Building your YouTube Audience.
And it uses an annotation that they can click on
to go back to my website, and they
get that ebook delivered to them automatically.
And then, I will continue to send them an update about once
a week, sometimes two weeks, where
I'll extend some exclusive content along
with the top couple videos that I've done recently.
And then again, that is another contact point for them
to go check out those videos in case they missed them.
So I highly recommend you build that email list
and think of some sort of incentive
that you could give away and provide to new subscribers
in order to sign up for that list.
I think that is really effective.
Now, another thing to consider here
is if you actually have a really high number of subscribers
and you're getting a relatively low number of views,
in that case I would suggest that you have a lot of people
who are seeing your videos, a lot of subscribers,
and then just skipping over them in your subscription feed,
and they're not enticed to click.
So what that shows me is that this channel is proposing
some sort of value that they are not following up on.
And the people who subscribe, subscribe
because they thought they were getting one thing
but they actually ended up getting something else.
And so if that's you, I would consider,
am I delivering on the value that I
say I'm going to deliver?
And am I doing that consistently in every video?
And if you feel like you already are delivering that value
as best as you can, well, then it
might be time for you to actually talk to your audience
and ask them very frankly and openly and honestly.
And you'll get a lot of positive feedback about your content
from the people who are watching you every single time.
But it's really hard to really tap into that other 100,000
subscribers who aren't actually watching you now.
But doing everything you can to solicit feedback from them
is very, very important.
There's a lot more we could say about this.
We could probably turn it into an hour long, two hour long
discussion.
But I'd love to hear from you guys
in the comments below about how you would
answer dreamflight6000's question.
Give her your best feedback, tips,
and advice for what she's experiencing.
The rest of you guys, if this is your question too,
make sure you go down there and read what everyone else is
suggesting for her and ultimately for you as well.
So thank you for hanging out with us, guys.
If this is your first time here, I'd
love to have you subscribe every-- What is today?
Thursday we do you YouTube Q&A just like this for you guys.
On Tuesdays, we take a look at online video news,
talk about the implications it has for us as creators.
And then on Wednesday to give you guys
some YouTube tips and advice, ideas and suggestions
just to help you guys out with your channels.
Because I really do believe that a lot of you guys
have the messages they could change the world and influence
lot of people's lives if those people could just hear and find
you and hear what you have to say.
So thank you for letting me be a part of you guys
growing your channels and connecting those people
with your content.
Subscribe and I will see you guys again next week.
Bye.