Hey there.
So you already know that the data about your users is pure gold.
and GA4 is a shovel and to be able to use
it correctly, we should know the techniques.
In this video I will show you how to to set up your GA4
so cannot wait to dive into implementation.
So you can see my web page.
And if you want to start using GA4 you have to create a new account.
So you should go to Analytics,
Google.com and here you would have to click Create a new Account.
In my case I do have an account already but I also can create a new one.
From here I should click Admin and then
Create Account and it would take me to exactly the same place.
And we have account details, account Name so usually this is your business name.
So let's say my company.
And we also have account data sharing settings so you can have a look at those
and select or deselect the ones you like or don't like.
And we should click Next.
And here we have Property Name.
And this is exactly the name of your web
page or your application, let's say my web page.
And it is extremely important to choose the correct reporting time zone and it
should be the same as you have in your back end.
It should match your order system.
And usually this is the time zone of your business headquarters because we want
to have the accurate data in our reports and I would say Germany.
And I also want to have the correct currency which is Euro.
Awesome. And let's click Next.
And here we have a few questions so you
can skip those if you don't want to answer.
But let's say I have a small company and I
want to increase my conversions as well as optimize my site or app experience.
And let's click Create and you would have to agree to the terms of service.
I accept. Wonderful.
So my account has been created.
This is so exciting. Great.
So let's have a look what we have here.
And as you can see, there are two columns.
The first one is related to your account
and you can actually create multiple accounts.
When would this make sense? So
let's say you're passionate about
coffee and you're selling coffee machines and you also create marketing courses.
So these are two unrelated businesses.
In this case you could create two separate accounts for them.
It would make sense.
Then we also have the second column and it
is related to your web page or to your application.
And here we should go to data streams
and you can see three options web, Android and iOS.
We are working with a web page.
This is why I select web but you can also
track applications and this is actually the beauty of GA4.
Anyways, let's click Web.
And here we can set up our data stream we should provide the web page URL.
So let me copy mine and we should paste it here.
And I will remove Https because it is in this field.
And then Stream Name.
I will paste the name of my web page just to recognize it immediately.
Then make sure that enhanced measurement
is activated, because GA4 is smart enough to track some events automatically.
And you can see that it can track page views, scrolls,
clicks to some other webpages to external resources, site search.
But this is the site search on your web page directly.
Videos your users can watch on a web page,
or when users download something on your web page.
Okay, so let's click Create Stream. Wonderful.
Congratulations.
You have created your first stream.
And let's have a look what we have here.
So here we have Stream Name, stream URL, stream ID, and Measurement ID.
Great. Okay, so we have set up the stream,
but now the question is, how can we make GA4 work?
Because this is just an account and this
is just a stream, but we also have to do some magic to make it work.
Basically, we have to connect the tool to your web page.
And there are two options how you could do that.
The first one is to use the gtag.js.
So you could implement your code in the source code directly.
Or you could use Google Tag Manager.
And I opt for the second option because
Google Tag Manager gives us so much flexibility when it comes to tracking.
And if we go to my web page,
I'm using the extension which is called Google Tag Assistant.
And you can see that the Tag Manager is already implemented on my web page.
If you're not sure what this tool is or
how to implement it, please check our videos.
And I am using this tool because we will also set up some events in the upcoming
lessons with the help of Google Tag Manager.
Okay, so how can we implement analytics?
Let's go here we should copy the measurement ID.
And this is extremely important because in this way, analytics would know.
Okay, the data should flow to this
specific property, to this stream with the help of this measurement ID.
And let's go to the Tag Manager.
So I have it already open and let's click Tags.
And here, new tab Configuration.
And we should choose Google Analytics GA4 configuration.
And let's paste our measurement ID here. Great.
So for now, we can leave everything the way it is.
And we should also add a trigger.
And now a question to you.
What kind of trigger should we have? Yeah, correct.
This should be all pages because we want
to collect data on all sub pages of our web page.
And let's also provide a name, GA4 configuration.
And let's click save. Awesome.
So we have implemented the tag,
and now we should also publish the container to make the changes live.
And let's see what will happen. So.
Let's go to our web page and let's refresh.
And if we go to the tag assistant so, you can see here global site tag.
And this is exactly my GA4
so it means I implemented it correctly.
We can also go to analytics.
And here on the left side, we have reports.
And here we can see what is happening on our web page in real time.
And you can see the first user on your web page. Congrats.
So this means you have set up everything correctly.
Well done.
Now the data is flowing to your GA4
property, and you can start collecting your insights.
Isn't it wonderful?
In the next lesson, I will show you how to set up your first event.
And you can find it right here.
If you'd like this video, give us a thumbs up and see you next time.