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Hi, I'm Daniel Waisberg,
Search Advocate at Google.
In this video, I'll talk about--
Excuse me, sir. I think you're in the wrong series.
But I received a special invitation.
It's all right, Monetized.
Daniel is our special guest in this episode,
in which we'll talk about tools for publishers and...
Of course, we have to talk about Search Console.
We definitely do.
Before diving in,
some introductions.
I'm Aurora.
I work in Policy Education for Publishers at Google.
Daniel, meet Monetized
and Organica.
As I was saying,
in this episode, we'll talk about what tools
can content creators and content managers use
to benefit their monetized websites.
And how to use them together
to succeed on Search and the web in general.
For that, we'll need to roll our sleeves
and get our hands dirty with data,
but nothing to be scared about.
Let me start by saying...
There are many Google tools you can use
to monitor and optimize different aspects of your website.
Knowing what each does
and how to use them together
will help you better understand your site
from the organic and the monetized angles alike.
Let's start with Search Console.
Daniel, I thought you had already said
every possible thing about Search Console
on your Search Console training series.
I thought so, too,
but as you can imagine,
the team works really hard
to continuously improve the product
with new capabilities.
We can't forget the older reports, too.
They've been around for so long for a good reason.
As Brazilians say,
[Portuguese]
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The gentleman means
that old saucepans make the best food.
Don't look so surprised.
I know some Portuguese, too.
Mr. Waisberg,
would you be so kind as to discuss
these new and old capabilities for publishers
to make the most out of Search Console?
[Spanish]
I'll start with the most helpful reports
to publishers in general.
Then I'll focus on a report
that will be particularly relevant to news publishers.
If you publish content on the web,
you want to be sure Google can crawl, index,
and serve your pages to users.
Search Console will inform you
of issues Google found in your website
with regards to all three of these processes.
Remember,
you will have to verify your website ownership
in Search Console
to be able to see the reports
Daniel is going to tell you about.
Check the links in the description
to learn all the ways to verify your website
in Search Console.
The best place to start
is the Index Coverage Report.
Here, you'll find information
about all the pages Google has access to
in your website.
By default, you'll see a list of errors
that prevented your pages to be shown on search results.
If you click a row in the table,
you can find more details about the issue,
sample URLs,
and the process to validate a fix you've implemented.
How about rich results?
I'm very interested in them.
Monetized, before you get any ideas,
rich results are simply a way
for websites to enhance their search result appearances.
That's why we call them "rich."
However, while they will not affect website monetization directly,
they could actually increase
how often users click through to your pages,
which would in turn increase your organic traffic.
In order to take advantage of rich results,
you'll need to implement structured data,
which is simply an HTML markup
that provides Google
with more information about your pages.
For example,
if you publish recipes or how-to guides,
you can implement structured data
to be eligible for rich results.
Check out the Search Gallery
to learn what are the options available to you.
How will I know
if I implemented my structured data correctly on my site?
You'll find information about your implementation
on the Search Console Rich Results Status Report.
You can check the pages
where Google recognized the markup
and whether it found any structured data issues.
Daniel, don't forget about the Search Performance Report.
I wasn't going to!
The Search Performance Report
helps you monitor the trends
on how your website is performing on Google Search.
For example,
you will find what queries people use
to find your site,
pages where they landed,
countries they accessed your content from,
devices used to access your site,
and rich results you've appeared on.
This report is very insightful for publishers
to learn what is working and what is not
when it comes to bringing organic traffic to your website.
For example,
if you don't find specific queries
that you would expect,
maybe you don't have enough content about that topic.
If I remember correctly, you mentioned
you had something in particular for news sites.
Are there any reports
that can bring them specialized insights?
Apart from the ones I already mentioned,
there is another report
that will be especially useful
for news organizations:
the Google News Performance Report.
It is similar to the Search Performance Report,
but it provides data
from the Google News apps
on Android and iOS
as well as the
There's some interesting info in there,
so make sure to check it out.
If you want to learn more about Search Console,
check out Daniel's series on this channel.
On the monetized side,
an essential tool is the AdSense, Ad Manager,
and AdMob Policy Center.
It helps you identify and resolve issues
that affect ad serving to your account,
which could include those involving your content,
crawler access, or regulations,
among other factors.
This tool will warn you
if we detect that your pages,
sections, sites, or apps
have policy or other issues
that prevent you from fully monetizing them.
At a glance,
you'll be able to see how many of them
are affected by issues
and what percentage of your ad requests
are disabled or restricted
due to policy violations.
There are useful filters
that will help you prioritize what issues to fix--
among other parameters.
You can arrange issues
by ad serving status
or impact numbers.
If you prefer to organize data in your own way,
you can download it as a CSV file.
If you monetize your content
with Google AdSense,
Ad Manager, or AdMob,
you should have access to the Policy Center
through your account.
To learn more about this tool,
check out the series
linked in the description.
If you're creating and monetizing content,
Search Console and the Policy Center are really useful tools
to monitor the health of your website,
but there are other Google tools you can use on top of that.
Many publishers use Google Analytics,
which provides valuable insights
into how users behave in websites.
To make things even more interesting,
if you monetize your website with AdSense or Ad Manager,
you can link it to Google Analytics.
This will help you identify which traffic sources,
countries, pages, and other segments
bring the highest value users to your website,
enabling a data-driven approach
to optimizing your AdSense revenue.
Here are three things you can do right away:
find which content type and topics
generate the highest revenue
and create content based on this data;
understand which page templates
bring the best results
and design your website based on revenue metrics;
and analyze which users
have the best CTR and revenue metrics
to make sure you're targeting the right audience.
We briefly talked about Google Trends
in Episode 2.
It gives you access
to a sample of actual queries
users search on Google.
The data shows search interest
in topics from around the globe
or down to city level.
Here are two ideas on how to use this data.
1) Check top queries in your region
and compare them to the queries
you're getting traffic from--
the ones Daniel just mentioned.
If there are queries missing from your traffic,
see if you have content on that subject.
2) Related queries
to topics you're interested in.
This may surface rising queries
and help you prepare your site for them--
for example, by adding content related to it.
Try it out by visiting
It's pretty fun and insightful.
Site Kit is another way of using Search Console.
Hmm. Yes and no.
Actually, I just happen to have the Site Kit Product Manager,
Mariya Moeva, here.
Mariya, is this the case?
Not quite, but nice try, Daniel.
If you create your site with WordPress,
Site Kit can help you gather insights
about how people find and use your site
and how to improve and monetize your content.
It brings the best of Google products to WordPress,
like AdSense, Analytics,
PageSpeed Insights,
Tag Manager, Optimize,
and, of course, also Search Console.
How does it do this?
First, it will ask you what your site goals are,
and then it will help you get there.
When you choose which Google products
you want to connect,
it will place the tags directly on your site
on your behalf,
so you don't need to know how to edit the code of your site;
provides you with easy-to-understand metrics
and actionable insights
directly on your WordPress dashboard.
If you create your site with WordPress,
and you have both Search Console and Site Kit,
you might be asking yourself like Daniel:
Why and when should I use these different tools?
[Mariya] The main benefit of Site Kit is that we'll give you an overview
of how you're doing in several tools at a glance.
It helps you connect existing Google product accounts
or create new ones in a couple of clicks,
so you can see the most important metrics
from each tool, directly in your site.
If you're busy,
or you don't want to spend time on complex reports
and multiple tools,
Site Kit could be a great solution to achieve your goals.
Thanks, Mariya.
Also, make sure you keep up to date
with new tools,
and then you give them a try.
We hope this episode helped you better understand
what tools are available to you
when creating,
managing, and monetizing content.
And that you see the benefits of using them
to monitor your site's health.
After all, the better data you have about your site,
the more informed decisions you'll be able to make.
Daniel, thanks so much for joining us in this episode
and sharing your knowledge.
In the next episode,
will cover penalties
and the steps you need to take to resolve them.
Don't forget to like and share this video
and subscribe to this channel
so that you don't miss anything.
-Adi-- -[Daniel] Stay tuned.
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