Today we're going to talk about a neat little trick that I use, all the time, to make all
of my videos convert more effectively.
Which is to day, look better and therefore then have a high conversion rate.
And what I do is use something that makes them look great.
A very professional way of titling all of my videos at the beginning and also having
a tail at the end - it's called a "top and tail" using some professional graphics.
But the trick is, it doesn't really cost very much to do, and it's easy.
Back in the day, it used to cost 10, 20, almost 30 thousand dollars almost per episode when
I was doing television.
You can now do the same thing for 30 dollars or less - it's staggering.
Let me just show you what I'm talking about.
Here's one of my videos tutorials, this time for a website called 'Producteev' - lets hit
play and I'm going to show you the first couple of seconds....
Ok, so that opening logo, all that blue stuff that we were just flying through?
That's actually a broadcast package that's been rendered in 'After Effect.'
So where do you find that?
Well here's where you find it.
This is one of my favorite websites, it's called videohive.net not the dot com that
takes you to somewhere random.
Videohive.net is actually connected to themeforest website if you've had a look at that tutorial
already and it's a way of getting broadcast animation packages for incredibly reasonable
prices.
First thing I do is click on 'After Effects' because those are the ones I'm after here
and you can look at popular items and pretty much buy anything you like the look of, and
they're becoming quite sophisticated.
For example, just randomly picking one here, this one is a typography package.
Now the thing to remember is that as it says here, you can put your logo in, you can put
your words in and you can put your own image in.
Let's have a little look at what you'd buy in this particular case.
Forty ready to use themes, except you're putting in your own words instead of their words.
Your colors instead of their colors.
And you've got to admit that's a pretty snazzy bit of a logo.
So let's go have a look at one I've used before, in my case it was called "Brand TV" - simple.
This is the one I happened to like and buy for my own website.
And you can see it there, Brand TV - Simple and Clean.
Here's the package I bought for thirty bucks.
Let's have a quick at how it looks generically.
There.
You can see something that resembles what you saw on my website but instead of having
whatever that is...
Abrial, it's got my logo.
Instead of having these words, it's got my introduction words.
And this package goes on to have what's called lower thirds, little titles you can use like
that, another variation on lower thirds there.
So it's really got everything you need to broadcast a television show.
So then what you do is open that in After Effects and put in your own logo, you put
in your own words and you want it for example the kinds of videos that are populating my
youtube channel which you'll see here.
There's something with the lower third right there, and so on, there's another lower third
there, and so on and so forth.
So I recommend that that you jump in and have a play with videohive.
Get yourself these After Effects templates and see what you can do for your own business.
By the way, one question that comes up quite often is "I don't know how to use After Effects,
I don't have After Effects, how can I possibly use this awesome resource?"
Well, it turns out it doesn't matter if you don't have After Effects because perhaps someone
on Fiverr does and they can do this for you.
So I'm on fiverr, I'm hitting After effects, there you are, look, 17,000 people who would
love to help you with your After Effects gigs.
Here, look: "I'll edit your After Effects video projects for 5 dollars a go" - Fantastic.
By the way, if you're not sure what on earth fiverr is, please go to my video tutorial
that explains that in detail: Timlevy.net/fiverr or better yet, grab a copy of the book that
talks about that in particular: How to use things like Fiverr, Elance and other resources
to create virtual teams for your business.
Here it is, the Entrepreneurial Handbook.
So please, jump to Timlevy.net grab yourself a copy of the book if you wish and as always,
feel free to get in touch and say hello and let me know what you thought.