- Hey guys, Sammy from KeyCommerce.com.
And today I'm just gonna take you through Google analytics
and some really handy reports you can check out
for your e-commerce store
to pull out some really great data.
(upbeat music)
Okay guys.
So I'm here on the analytics dashboard here,
in this video I'm just gonna run through things
pretty quickly.
But just give you some tips and insights
for some great data you can pull.
Okay. So I'm on the dashboard right now.
And the first thing I'm gonna go check out
is in analytics, in acquisition
and I'm gonna go to overview over here.
So, you can check this out and see on a top level
how you're actually getting all your traffic.
So if I've got all traffic here
as well go to channels for example,
you'll be able to see what proportion comes
from each channel,
paid search, direct, organic referrals, email,
all that sort of stuff for you.
So for this site here,
absolutely killing it for paid search,
but also people coming through directly.
And that's probably as well because
people will find through paid search
and then maybe they go on a different device
or what have you and search the actual domain
'cause they know the brand.
Now they've got to know the brand a bit better.
So you'll be able to see there the breakdown
for your store and you really want to have a nice balance.
So you're not just getting only paid or only organic
but you have everything that,
we've got email there as well, social
but there's a bunch of different channels there.
Something else you can also check out
is the actual source medium as well
it's gonna give you a bit more information directly
which pay channels,
but referrals is fantastic.
This is another part of the dash right here,
referrals, acquisition, all traffic referrals.
And that tells you like other websites
that are actually sending you traffic.
So you can really go, wow, that website, that forum
or that bargain website,
or what have you is really killing it for this brand
and like for my store.
And let's really focus on that and see what we can do
to optimize that even further.
Something I also love doing
is going to the Google Ads report here,
there's a lot of stuff you can go through here.
But basically what I like here
is that you can see all the campaigns that you're running
in your account.
And not just getting the data,
you know that you have in Google Ads,
CPC costs, conversion values.
Stuff like that.
But you have like the other analytics data
like bounce rates, pages per session,
you can pull in a lot of data here and actually see
for those campaigns
how they're performing on that analytical level.
It's really, really handy
if you wanna figure out why something isn't working
maybe they're not converting,
maybe they're just all bouncing from the page
and that's why people aren't getting it
it's not even spending any time on that page.
Cool. So the other one I like to check out,
is down in audience and that's the mobile report here.
So this is really great to see the overview.
So you'll be able to see here different devices.
and we see this in Google Ads
when we go into the actual device bidding adjustments
but here you can see it on the whole site level
and you can see how each device performs
the users on those devices and how they convert.
So you see the conversion rate for this one desktop
is 11.93,
double what it is for mobile at least more than double
it's just killing it.
So this tells us some great data about
how people are actually behaving with this site
and maybe we need to work on mobile
to build more trust and make it much easier
for people to convert there,
or maybe be this is just the audience in the niche
that we're working with
that they just prefer desktop.
So, how can we get them over to desktop
as quick as possible
and add some bidding adjustments
and even be more aggressive
with any sort of marketing we're doing
to target those platforms.
So the other one I like to check out
is in behavior,
and this is in site content and landing pages.
So here you'll be able to see all your different pages
that are really generating a lot of revenue
for your e-commerce store.
And like I've got all the revenue figures in here
because I've got e-commerce enabled in Google analytics.
I recommend checking out
my Google analytics set up tutorial
that shows you how to get that enabled, it's so easy.
It's just a button, but you also install that tracking code
on your Shopify website
but here you'll be able to see,
okay, these are the pages
and here's how much revenue they're actually driving,
here are the conversion rates for those individual pages
and all the other data as well
which is really, really awesome.
Something else that I love checking out
is the site speed recommendations over here
or site speed and analytics.
And you'll be able to see here
there's a lot to dive into,
but over time how quickly your page has loaded
for users on average.
And you see the spikes potentially
because it's been overloaded
the server and it's just taken more time,
but you can check this out on a browser basis, country page,
that sort of thing
and find any opportunities
and places where you can actually improve things.
So yeah, there's quite (indistinct)
this page is 0.9 seconds but on average it's much.
Maybe the homepage is really slowing things down
because it has a lot of images,
it's really up to you to dive into this
and find those opportunities
but you'll be able to see here
and measure over time
how you can actually improve that page speed load time.
So the last thing I really like to check out,
is down in conversions
and that's an e-commerce over here getting an overview
and just getting an overview
of all the different products selling.
And of course you can get this in Shopify
but having it here in analytics
is really awesome too
'cause you'll be able to see
what proportion of each product
now what proportion of revenue each product generates
and going deeper into all the analytics
and there's a lot of stuff here to get into,
but dive into that part as well
and you'll get some really good insights.
All right guys, that's it for today's video
on analytics and diving in and auditing your account.
I hope this video was useful to point you
in the right direction.
If it was please give it a like,
if you have any comments or questions,
please leave them below in the comments section
and check out my other videos,
consider subscribing.
I hope to see you in the next video.
Bye for now.
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