one of the biggest mistakes
entrepreneurs make is they think well if
I generate enough revenue there's got to
be some profit somewhere that's not the
case there are many ways to hit a
million dollars in revenue you can sell
something for $1 for how much $4 itself
your million people you get to a million
bucks you can sell something for hundred
dollars it's out to ten thousand people
yes you hit a million bucks or you can
sell something for ten thousand dollars
you only need to sell a hundred people
to get the million bucks or better yet
you sell something for a hundred
thousand dollars you only need ten
people to get the million bucks I prefer
the model of high ticket I prefer fewer
customers fewer clients more margins I'm
only sharing with you
what works for me what I do I'm telling
I'm not telling you what you should do
so the second part of the formula so the
first part is what social capital what's
the first part and the second part is
high ticket offers high ticket offers
fewer offers fewer transactions more
profits less infrastructure I like that
here's what I believe I believe the more
you charge for something the more your
clients value it what dictates your
price is not competition what dictates
your price is perception I'll say that
one more time what dictates your price
is not competition doesn't matter what
competitors are charging it's perception
the perception the marketplace has for
your company and the moisturise for
something the more they value one of the
quickest ways to double your profit
right now it's just double your price
I can't double my price dan I'm gonna
lose all my clients no one's gonna buy
from me anymore
if that's the case you don't have a
pricing issue you have a marketing issue
when you raise your price 1020 percent
of the clients that are not so good that
it below average clients they should go
away so we can make room for better
clients you follow what I'm saying
yes that's what I'm talking about and
he's the structure that I have a lot of
the times it's entrepreneurs when they
want to scale they just want to add more
salespeople it is not about adding sales
people it is about having a predictable
system having a team that you could
scale now I don't have time to go into
all of this okay I'm doing a talk at I
think 2 p.m. at the VIP that will
alcohol a bit more in depth who is there
who's not there get a ticket get a
ticket right I'm buying you I'm buying
you like VIP tonight but you bought it
drink it by the way you bought a drink
if you want to you don't have to but
that's I'm gonna come on Jeff about how
you structure the team and how you scale
and how you have that different closers
help you scale if you're the only person
that can sell within your company you
won't be able to scale right now we have
within my organization 120 closers I
have someone who wears my closers put
nice and I listen hi listen hi yes so if
someone might yes
so within Mal'Ganis who are closing for
me and selling for my products and
services
[Music]
they're closing right now that's
chi-ching you hear that
that's my company they're
selling my team is selling with the
without me
does that make sense would it be nice to
have that what if you have that for your
company
how much more revenue you could generate
so the third part of the components we
mow sell see what is it we mow sales
team having a team not a traditional
sales team big salary they can't sell no
100% performance based commission based