- Hey, I'm Nealey,
and today we're talking about
creating user-generated content,
and with me is the expert, Emma, hey Emma.
- Hey, Justin, how's it going?
- Good, how are you?
- Good. - Awesome.
So, I have no idea what user-generated content is.
Gimme the low down, what's it about?
- All right.
So, it gets its name, user-generated,
because of how it comes to inception.
It's created not by the brand,
or the business itself,
but by really anyone else other than the brand.
So it can be created by
your biggest fans, your customers,
it could be social media posts,
photos, mentions, from your employees,
and then it acts as word of mouth, right?
So instead of the brand always talking about
their brand, their product, their service,
rather it's the customer, or the employer,
or just a fan in general.
So that's what it is.
- All right, so I understand what it is,
but why does it matter?
- Yeah, so great question.
It matters because it gives
an authentic view of your business.
Because you as a business,
you can say great things about yourself all day--
- Right, I'm awesome.
- Exactly, whereas if your customers tell me,
"Justin Nealey is awesome, he is the best",
(cheering)
I'm gonna believe that, and consumers do,
consumers believe recommendations from strangers,
they believe more than friends
and more than you, the business.
So it helps to get a very accurate representation
of what you can offer, provide, as a business.
- How do I get them to start
creating user-generated content?
- Yeah, how do you get it?
A way to get more of that, is, for example,
let's say have you ever received a good Yelp review
or a good Google review?
- Yeah, all the time.
- Great, so you can take that great Yelp review,
post it on Instagram, so just quote it,
maybe use Canva to make it look pretty.
- [Nealey] I love Canva.
- And that will encourage all your
Instagram followers to, "Oh, wow, they reposted
"that customers great review.
"I want this cool brand to repost me,
"so I'm gonna mention them, or review them",
and then that gives you an opportunity
to get more user-generated content.
Another way of seeing local businesses
do it successfully is through a dedicated hashtag.
- Okay.
What I've seen businesses do,
and it makes sense now,
is encourage others to tag their business,
like when they do an Instagram post,
they tag businesses so that's kinda the same thing.
- Same thing.
I see it, for example, I travel a lot for
GoDaddy Social and I go to trade shows,
and when I'm walking the floor of the trade show,
there's thousands of people there,
but one thing that you'll see all over that floor
is they will have their hashtag, their social handles.
Why?
- They want user-generated content.
There's thousands-- - I'm getting it.
- You're getting it.
There's thousands of attendees,
the show is so busy running the show,
let the participants, the attendees,
create the content.
So they can essentially sit back
and focus on just running the show.
Then what's gonna happen is all the attendees
are gonna create the content because
they've mentioned them and now
you have something to repurpose.
And then if I'm curious about that trade show,
or that local business,
I'm seeing it from an authentic view.
- Right.
So we've got all this user-generated content.
What about, I've heard this term float
around a lot of influencers,
and how influencers create that user-generated content.
What's the deal with that?
- Yeah, so there's actually, it's such a phenomenon
that now influencers exist.
Which means they, some people live off of this,
they're paid to represent a brand.
So what they'll do,
they'll go create content and then, of course,
tag the brand whether that's for skateboards,
or clothing, or sunglasses--
- Or coffee.
- Or coffee, and then what do is they're
getting that brand in front of their audience.
So influencers usually already have
a pretty extensive following.
So then that brand, for cheaper than a commercial,
or hiring an official model,
they can get in front of a large audience,
tens of thousands of people,
through this influencer that, in a way,
like we can relate to more than a famous person.
Now, you do need to follow some FTC guidelines.
So it's really important if you're going to use
a photo that your customer took,
and you repost it to your Instagram,
make sure you give them credit,
you use their username,
you ask them if it's okay.
They're mentioning your business,
pretty sure it's gonna be okay,
they are looking for that exposure,
but it's a good measure.
Do follow the guidelines of asking,
and then again giving them that credit
in your caption, for example.
- Perfect.
Makes perfect sense.
- All right, that's a wrap.
Thanks for joining in,
it was exciting to teach you more about
user-generated content.
If you do have questions be sure to comment below,
and if you haven't already,
subscribe to our YouTube channel.
See ya.
- Wait, do you wanna create some
user-generated content right now?
- Right now, right now?
- Right now.
- #GoDaddyLife
- #GoDaddyLife, lets do it!
Woo! - Woo!