Here's an interesting question: do you
produce gold standard quality content or
should you produce as much as possible -
quantity content - and see where the chips
lie? Let's do this! And now I have to pick
all these up. Hello folks, welcome back to
it vidIQ the YouTube tool and channel
that aims help you get more views in
less time. My name is Rob and today we're
talking about the topic of quality
videos versus quantity videos. Now I'm
sure all of you strive to produce high
quality content but does the YouTube
algorithm push you to create more
content on a regular basis to satisfy
analytical needs? So the first question
is over to you: do you feel as if you're
producing high quality videos
irrespective of what YouTube wants or are
you producing as much content as
possible to satisfy your audience and
YouTube? Do let us know in the comments
below. Let's talk about posting schedule
first. Generally speaking
the benchmark on YouTube
is to post at least once a week,
it gets your audience into a watching
rhythm or pattern. Whether that be every
Monday, every Wednesday, every Friday. If
your audience knows to come back to your
channel at least once a week then you
are building a relationship with your
audience.
The next thing to consider is that
posting capacity. Let's say you can do
three or four videos a week, you might
want to aim for the lower end of that,
three videos a week.
Why? Well let's be honest, we all suffer
from burnout when we're posting videos
on YouTube and sometimes life events
get in the way. For example, we recently
went to VidCon and that took a whole
week out of my video editing schedule so
I had some videos in the back catalogue
that I was saving for a period when I
wouldn't be able to post anything, so at
least you still got two videos that week
and some regular vidIQ footage. So
consider not only what you're capable of
doing right now but what you're able to
create in the future without suffering
burnout. Now if you're given a
choice of quality or quantity videos you
should always opt for quality videos.
When you start to cut corners and rush
your audience is always going to see
that. For example, this video. I've
probably done this take three or four
times because I want to get it exactly
right, I'm editing it down to a tee so
it's nice and tight and it gives you a
better viewing experience. If I just
threw something out I could probably do
it in an hour but this will maybe take
five or six hours to make from beginning
to end and you've also got to
consider your long-term return on
investment. YouTube is the second biggest
search platform on the Internet and if
you just spend a few more hours crafting
the perfect video which is highly
searchable just imagine
the payoff there. It could
sit at the top of your search rankings
for years and years just because you
decided to add an extra little graphic
there or do a little reshoot of that
particular area. The payoffs can be
absolutely tremendous even if you don't
realize it at the time of producing your
content. Now even if it's your intention
to create high quality content all the
time you're still going to have
different tiers of that. If we look at a
content pyramid that might be hero
videos, hub videos and hygiene videos.
Your hero videos are your statement
pieces it's you projecting to your
audience: this is the best I can possibly
do. I've spent weeks, maybe months producing
something that's going to have a massive
impact on you. Welcome to my channel. But
you put so much time and resources into
those videos you maybe do one or two
a year and that's where you lead to hub
content. Once you have an audience you
need to keep them engaged on a regular
basis. This very video you would probably
treat as a hub piece of content. It's
right in your wheelhouse in terms of
what you're interested in in terms of
YouTube channel growth and that's why
you're watching it and engaging with it
right now. Now hygiene content maybe where
you're trying to target something very
specific within your target audience. For
example we do these 60-second videos and
over time we're covering one
specific topic on YouTube and we've had
a lot of success with the demonetization
and YouTube Partner Program shrot videos.
They're not intended to grab a massive
wide audience, but just answer a specific
question and bring you in to our content
and also consider
this: when it comes to
quality content done is a better than
perfect. If you're going to try and get a
video that you're completely satisfied
with with no errors ever you could be at
it for the rest of time and you'll never
get there. There's always going to be one
or two minor things that you might want
to improve but maybe that's for the next
video. Now we've got a look at the
quantity side of your content. Sometimes
you need to get a video out there as
quickly as possible because it's a
trending topic. Let's say you're a video
gamer and a new patch is released for
Fortnite. You need to get onto that
bandwagon as quickly as possible. You
probably don't have days to create a
video, it needs to be done within hours
to capture that search term if it's
going hot at the moment. Also live
streams are a fantastic way to increase
the quantity of your content. Once you've
got your camera lined up and all the graphics
there and whatever else you need for a
live stream you can do it without any
editing whatsoever. It goes out to your
audience and it's a great way to
directly converse with your community.
That's what we do every Tuesday with
Channel reviews and it's a fantastic way
to get videos out of a door that are
relevant and allow you a unique
interaction with the people who watch
your content. So think about live streams
as a quantity side of content if you've
not thought of it before.
There's also another theory to consider
when you think about quantity: quantity
can lead to quality. When you first start
your YouTube channel if you're trying to
be a perfectionist you'll never get a
video out of the door. So just make
videos as much as possible. Learn all of
the processes from filming to editing to
creating a thumbnail, uploading it to
youtube, optimizing the metadata: without
experience you're never
gonna really know what
you're doing. Now for different video
creators this can take a hundred videos,
50 videos, 10 videos. The most important
thing is that you need to try and go
through that beginning, middle and end
process as much as possible as quickly
as possible to understand all facets of
YouTube. Now for a teeny-tiny vidIQ
product pitch, but don't worry this is an
absolutely free part of our
channel audit tool, which shows you
content to double down on. It will show
you which are your videos with the
highest velocity, most minutes
watched, those videos that grab the
most new subscribers and those videos
that give the most engagement for your
content over the last thirty days. So
that will tell you which of your videos
your audience think our quality and
right in the bottom right hand corner of
each channel audit it will tell you the
quantity of videos published in the last
30 days. If you click on that it will go
to a YouTube analytic which shows you
when videos were published versus how
many views you gained from it. So a
little quality/quantity bonus there from
vidIQ. Those are some of the general
theories on quantity videos vs
quality videos but I'd love you to join
in on the conversation. Let us know in the
comments below your thoughts and journey
along this YouTube experience, how it
pushes you to produce a certain type of
content. And if you enjoyed this video,
you thought it was quality, make sure to
give it a double thumbs up. That would be
a like on the video and a thumbs up in
the comments with a lovely emoji. Enjoy
the rest of your video making day and
guess what? We'll see you all soon with
another quantity and quality piece of
video. Bye for now.