[MUSIC PLAYING]
CECILIA: Hi, everyone.
My name is Cecilia, and I am part of our external outreach
efforts representing the Trust and Safety Team.
My role is to help you, our publishers,
better understand our policies and content restrictions.
And importantly, I also work with our internal teams
to help them better understand the challenges you face.
Today, I'd like to talk about our Google publisher
restrictions around shocking content.
When we create policies and Google publisher restrictions,
we try to consider the needs of users, advertisers,
and publishers.
Keeping this in mind, advertisers
might not want their ads placed alongside this type of content.
First off, why do we care about this?
We're always working to facilitate
a healthy digital advertising ecosystem.
Importantly, this means we create policies and publisher
restrictions to help ensure that our users, advertisers,
and publishers are protected and can trust our ecosystem.
We can lose trust with users and advertisers
when ads unexpectedly appear on sites and web pages
with shocking content.
So what do we consider to be shocking content?
Shocking can encompass many different types of content.
To simplify, we can include content
that contains gore, violent content, or profanity.
Gore includes graphic or disgusting content,
and can include gruesome or disgusting images, videos,
or accounts of physical trauma, especially
those depicting death or serious injury.
This can include graphic depictions of crime scenes
or accidents, depictions of dead bodies,
images of serious injuries, images of surgeries,
and portrayals of bodily fluids or waste.
Violent content covers violent actions,
meaning the direct or indirect physical force
to cause injury or harm.
By contrast, gore focuses on the likely user
reaction to that content, rather than the action depicted.
Examples include non-organized fights,
such as street fights, violence against animals, images
or accounts of shooting, explosions, or bombings.
Lastly, content including profane or obscene language
is part of the policy.
This content includes content featuring
pervasive use of profanity or obscenity,
content that is entirely focused around profanity or obscenity.
Generally, advertisers might not want their ads
to be placed alongside any kind of content that
doesn't associate with their brands positively.
It benefits our publishers to have a Google network
where advertisers feel protected,
as they will continue to advertise through Google.
And you will continue to benefit from the participation
in our network, earning revenue from these advertisers.
If we determine that publishers have pages of shocking content,
we can impose restrictions on their ability
to receive certain sources of advertising.
If your content is labeled with a Google publisher restriction,
fewer advertising sources will be eligible to bid on it.
In some cases, this will mean that no advertising sources are
bidding on your inventory and no ads
will appear on your content.
Therefore, it's important that publishers
follow our posted help center policies, restrictions,
and best practices.
We're always working to facilitate
a healthy digital advertising ecosystem.
The future of Google and our partners are linked.
And we believe in fostering an environment where
users, advertisers, and publishers can all
thrive in a healthy digital advertising ecosystem.
By valuing each party, we help ensure the sustainability
of our industry.
We hope this video helps you better
understand the Google publisher restriction
for shocking content.
You can find more videos explaining
our policies and publisher restrictions
within the playlist of our channel.
Thank you.