- I'm gonna tell you how often you should upload to YouTube
and I'm gonna tell you when or what time
you should upload to YouTube and we're starting right now.
(hip hop music)
What is going on?
My name is Nick.
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So I get this question a lot.
I want to talk to you about how often you should upload
and I want to talk to you about the best time
to upload your videos to YouTube.
So before we get into that, into the details of it,
there are some things that I would like you to consider.
One, do you currently have the ability
and you can get this information
inside of your audience retention reports.
But do you currently have the ability
to keep people watching your videos
for an extended amount of time?
The reason that this is important is because
if you cannot keep people watching your videos,
you can upload five times a day
and it is not going to help you.
So it's extremely important that you make sure
that before you start uploading all of the time,
before you start uploading daily content
or even multiple times per week,
it's important to make sure
that you have the ability to keep people watching.
You go into your YouTube Analytics
and you go into your audience retention reports
then that is going to tell you everything
that you need to know.
If your percentages are extremely low
in the actual watch time that you're accumulating
is extremely low.
That means that currently at this point in time
you don't have the ability to keep people watching.
So what you need to do is you need to spend all of your time
studying your videos, studying your analytics,
and learning the process of,
how do I make people keep watching my videos
for an extended period of time?
A few things that you want to keep an eye out for
is you want to keep for mass drop-off points.
So basically if you're in your audience retention reports
and you see places where people
are dropping off in mass,
that means there's something that's happening there.
Maybe you have music too loud,
maybe you have music that's not loud enough
when you went into a b-roll sequence.
Maybe you're talking too much,
maybe you're not talking enough.
But what you're gonna notice
over the course of a bunch of different videos
is you're gonna notice patterns that keep popping up.
Then of course you want to take those patterns,
you want to say, "Okay, well if this keeps happening
"in all of my videos, every time I drop my intro in my video
"then I get a massive drop in audience retention."
And what that tells you is that,
"Okay, maybe I need to change my intro.
"Maybe I need to remove my intro completely."
Maybe every time you say particular phrase
or particular thing that you always go into in terms of,
let's say, that you trail off on ideas
that's making you lose viewers that means
it's time to change it before you start uploading
a lot of videos.
Because again, if you're putting up tons of videos
and they're not working on your behalf
in terms of keeping people watching,
then the platform is not going to promote you
which means that you're putting in
all that effort for nothing.
Number two, do you currently have the ability
to generate clicks from your titles and your thumbnails?
If the answer to that is yes,
then you're okay to move on
to the next section of this video.
If the answer is no, then you need to spend some time
learning how to generate those clicks.
Because again, if people aren't clicking on your thumbnails,
they're not clicking on your titles,
then what's gonna happen is
every time your videos start
getting served around the platform
YouTube is quickly gonna demote those videos
because people are not responding to them.
and if people are responding to them
because you know how to generate those clicks
then YouTube is more likely
to promote your video on the platform
which means that it makes more sense
to start making more content for people to see
because you have all of these things in place
that are going to work well within the YouTube platform.
and because of that your efforts are not gonna go wasted.
Now let's say that you can keep people watching
and you can also generate clicks on thumbnails, what next?
Well, if you can keep people watching
and you can keep people generating thumbnails
the next thing that you need to consider
in terms of how much should you upload is
what you're actually trying to accomplish on your channel
and with every video that you upload.
What I mean by that is this.
If you are a hobbyist and you are putting out content
and you're saying, "Hey, you know,
"it's cool if people watch it but if not,
"you know I don't really care
"I just kind of want to keep this as an archive."
If some people come and they watch
and they subscribe everything grows slow
that's not really that big of a deal.
Totally cool if it's not impeding on your real life
but when you're thinking about
what it is that you're trying to accomplish.
Because in a lot of cases
if you're gonna start uploading a lot to YouTube
there's gonna be sacrifices that have to be made
in terms of you know you want to go do this
but you got to make sure that you hit the upload schedule
and that you keep everything consistent.
And because of that YouTube can start to impede on your life
if it's not something that you're trying to do seriously.
So if your goal is just to put
some videos up there and things like that
then maybe in that case it's probably best
to just upload once a week, twice a week
or something like that,
where you can just kind of chug along,
you grow slowly but it's not taking away too much
from your real life in the real world
where your family and friends and all that stuff are.
However, if you are wanting to do YouTube seriously,
you're wanting to generate income from YouTube,
you're wanting to build an audience of some kind
or become an influencer
and you know how to keep people watching,
you know how to generate clicks,
in that case, upload as much as possible.
But what you want to do is you want to keep in mind that
there are probably gonna be other assets
that you want to create around your channel.
I actually just recently made a video about that,
I'll put a link to at top of the channel.
But there are most likely other assets
that you're going to be creating around your channel
that are also going to require time as everything swells up.
So because of that make sure that
at the very least you leave time
so that you can manage those other things as well.
If that is you, think of it this way.
Every single video that you upload
is a potential opportunity for you
in terms of helping you get one step closer
to achieving your goals.
So every single video that you have time to upload means
that with every single upload
you're getting closer and closer and closer
to what it is that you're trying to accomplish.
Because of that,
as long as you can keep the quality good enough
and as long as you can keep your mind together
and as long as you can keep a nice balance together
then uploading as much as possible
can really bring you the most benefit as long as
you can keep people watching
and you can keep people clicking on your thumbnails.
The idea is to keep everything at an acceptable level.
So you want to give as much as you can to your viewers
but at the same time you also want to make sure that
what's going on in your brain
and what's going on in your life
is not being messed with
because of how much you're requiring yourself
to upload to YouTube.
And here's the thing, burnout is real,
it's a legitimate thing.
And if you are doing this
because YouTube is a long-term thing, right?
So if you're doing this on a regular basis
and you're always putting out content all the time
and you don't have that balance in place
then it's really easy to get burned out.
So make sure that you keep that balance in mind
when you're thinking of how much to upload.
Now, let's talk about the best time to upload.
What you want to do is you want to go into your Analytics
inside of your Creator Studio.
Once you're inside your Analytics
you want to go to your Realtime reports.
In your Realtime reports you're going to see
the 48-hour reports and then you're gonna see highs
and you're gonna see lows.
What you want to do when it comes
to the actual time to upload is you want to say,
"Okay, my highs are here and my lows are here."
What I want to do is when you see the ramps going up,
you want to upload right before that ramp starts going up.
And you want to chart this stuff of course of a week,
maybe even a couple of weeks
to make sure that it's consistent
with your upload schedule and all of that.
And then you want to say,
"Okay, well I'm gonna upload all of my content
"right before that ramp starts so that I can ride the wave."
So, in that case think of yourself like a surfer
but you're surfing viewers and audience
instead of trying to catch that next big swell.
If you have comments about any of the stuff
that I just talked about,
make sure you let me know in the comments below
and I will answer them when I see them.
And if you want to learn more about growing your channel,
making videos and all types of other YouTube related stuff
start now by hitting the round subscribe icon
so you don't miss anything.
Thank you so much for watching.
I'll see you next time.