-This is so brilliant.
I did that part myself. -Implement rigorously
is the sort of five-step process. -He said, what the trend is is we add things in, in case.
Alright, I'm excited to share another room that we just finished here. This we're calling
the brick room and what you see on the screen here this is the inspiration. There's a home
in Riverton Utah that I used to rent as an Airbnb. It's a historic schoolhouse.
Well, I loved filming there, my clients loved it. So that's what I tried to recreate here. Now, the
footage I've got is kind of sparse. But here's a shot where I took where we were just building
the frames. I was testing out the paint. So, all I did is just make some fake pillars out of two
by fours and two by sixes and just attached them firmly to the wall and then painted them. We put up
some crown molding. We put up this brick wallpaper and I put in those shelves. So these shelves I'm
pretty impressed with. I did that part myself. I drilled pocket holes in there. I just stained
those two by sixes with regular stain and here's a few examples of ways that we filmed in this room.
Okay, now I want to show you a failed attempt. The lighting is going to be bad as I make my way into
this room. This room we call the sound foam room. I don't even know you can see that.
We got sound foam on the walls over there. We put lots of color and it's fun. But this wall was such a
failure. I've got this tree forest wallpaper but it gets such a glare and a reflection and
it doesn't look real. It doesn't even when you have better lighting on me. It doesn't turn out well. So
we're probably going to take that wallpaper down. I want to show you one more example of wallpaper
that we did that looks really good though. So upstairs see this brick stuff behind me?
This was here when we bought the house. It's pretty cool. But what I wanted to do
is make it more likely that my team would film up here. So, this wall behind me and these edison
lights we put in some brick wallpaper that was a success. My team always films up here.
If you know me well at all you know that I am a big fan of Elon Musk and I love Tesla. I own
a Tesla. I'm a big fan of SpaceX. I watch just about every rocket launch. I say just about
because they launch all the time now. But recently a YouTuber named everyday astronaut was able to
go to starbase where they're building the big old starship and spend a couple hours with Elon Musk
asking them questions and getting a tour. Really cool. I recommend you check it out if you're a fan
like I am. During the first episode Elon Musk dropped some bombshells of wisdom he started
a five-step process. -Implement rigorously is the sort of five step process. -I took notes on my phone
I went back and watched it and took notes. This is so brilliant. So he's got a five-step process and I
want to tell you like, number five is automate. Step number five, the last step is to automate. It's like
no, you've got to do all these other steps first before you automate or it just ruins the whole
process. You're going in the wrong direction. You're automating the wrong things. So let me go back to
step number one. Step number one, he says make your requirements less dumb. You have to think about
that for a minute. Like, where do these requirements come from? Why do we do this? Why is that the rule?
Why is that the norm? Why are we doing it this way? -They'll work on optimizing the thing that
should simply not exist. -Example he gave is the grid fins on the falcon 9s they when
they're ready to enter the atmosphere the grid fins fold out. So they have this folding mechanism
and on their big huge rocket that they're making. Now, they decide you know what? We don't need them
to fall out. They don't need to retract. It's a lot of extra work. It's a lot of extra weight and we
don't need it. We can just have them fixed in place. So I wrote down that you've got to ask why is this
a requirement? Assume that the requirement is dumb and try and prove why it's a smart
requirement or why it really is required and know where did that requirement come from.
Got the new kayak inflated. So, we're going to take it off for a spin tomorrow.
It's a very cool brisk morning. So, we got our coats on.
We're gonna try out the inflatable kayak for the very first time.
Step number two that I really love he said, "Try really hard to delete the step or the process",
and he says, "If you're not occasionally adding things back in that you deleted then you're not
deleting things enough". -Basically, if you're not adding things back in 10 times you're clearly
not deleting enough. -He said what the trend is is we add things in, in case we might need it. Oh, let's
add this feature. Let's add this part. Let's create this system just in case this thing happens or we
need it for this reason. But if you're planning for just in case scenarios, there's millions of them.
You're going to add all this stuff that you don't need. -The bias tends to be very strongly towards
let's add this part or process step in case we need it. But you can basically make
in case arguments for so many things. -Now, they're obviously trying to build a rocket. They're trying
to achieve something that's never been done. A fully reusable rocket that has the capability
of going to mars and back. So it's never been done and it's a really really hard science
and so that's why these rules are so strict. But as I look at my business and I think about, okay
we're switching over to a new project management system. We're creating a new client portal. We're
optimizing the way that we do our keyword research and give titles to our clients and everything
and I'm thinking like, man, this is a great system. These are great steps to take my business through
and I'm thinking what steps can I delete. Instead of taking a step and trying to automate it. Step
two here says, what if I just delete that step? I'm out on another adventure today. This time
on my mountain bike and I'm at the crossroads here just came from that way. This is my halfway point.
Didn't really feel like doing a lot of filming on the trail so this is all you get. But
started at summit trailhead I'm up American fort canyon. It's about a six and a half mile
loop. Some pretty intense uphill some rocky downhill but beautiful scenery. Love it here.
-We want to remember to keep the intro short and the hooks are going to be longer. The intro is
going to come before your video stinger. So we only want you know maybe 15 or 20 seconds
in the intro and then the content hooks is where you'll kind of dive in like, "These are
the three things that I'm talking about. These are the things that we coach in our company
yada..." So, for the hooks they can almost take after like... -Redo it?
-But no, that was fine. That was good. We'll take that intro.
-So, after you've made requirements less dumb and then you've tried to delete that step
now you can optimize and let's see here, it's simplify or optimize. He said, "We tend to optimize
things that should not exist", and then he shared an analogy from school. He said, "That we're trained
to answer the question even if the question is dumb", so answering questions that are dumb
is like optimizing something that we shouldn't even have. So we need to go back and delete first
then when we know that we do need that then we try to optimize it or improve it. Oh, and the word
that he used is simplify. Like, what can we do to simplify it? Okay, step number four that's when
we accelerate cycle time or see if we can speed things up. -If you're moving too slowly go faster.
But don't go faster until you have worked on the other three things first. -You know step five is
automate. I skipped out on that one. So we don't want to automate or speed things up
if we're doing the wrong things. We try and make things faster or more efficient or
automated get all these computers or robots or outsource staff to do tasks that really
aren't essential. So, I love that I want to study that more and more. I want to take that more
internal with my business and make my business more like Elon musks is building starship. I have
another adventure to share with you. It's been a couple days since my last bike ride. I'm here at
the valley vista trails. These have become one of my favorites, they're easy to access. It can be a
little bit dusty but the trails are really fun. You can climb up bike down climb up again bike
down and I mean it's miles and miles and miles of trails. But it's a lot of fun highly recommend them.