I'm doing everything right, but my channel isn't growing. Recently, I asked my subscribers,
how do you feel about the current growth of the YouTube channel? Here are the results of a survey.
41% said they were sad or depressed. 27% said they were happy. 7% said they were surprised.
25% said they were indifferent. The highest percentage said they were sad or depressed,
so let's look at some of the comments. Dumpster Diving Adelaide says,
"Depressed. One minute one video is doing great, but the next one is a total flop,
even though I'm using strong titles and engage my audience." Obiss1231 says "YouTube has been hard."
Jack Ryan says "Sad, depressed." Let me know in the comments below
how you feel about the current growth of your YouTube channel. In this video,
you'll learn the top five ways to level up your YouTube videos by 1% this week.
Don't worry about doing everything at once, just focus on one thing you can improve
to level up your YouTube videos by 1%. If you repeat this every week, you'll level up your
whole YouTube channel. [music]
Number one, level up your topic. If your audience is not interested in the topic
that you chose for your video, they won't click and watch the video content. Look at
the topics of the videos that are currently getting a lot of traffic on your channel,
then make more of those types of videos. The key is to know your target audience by asking the
right questions such as what are their biggest problems? What's causing them the most pain?
What keeps them up at night? If you can answer these questions about your target audience,
you'll be able to make the right content for them. Number two, write a script for your
video. Writing a script for your video helps you to stay on track when filming your video.
Typically, I create a series of bullet points of what I want to cover during my filming process.
If there are specific scenes I need to cut away to, I'll include that in my script.
Number three, use a strong hook. If you can grab the attention of the viewers in the first 30
seconds of your video, it's more likely they'll watch the rest of the video. A strong hook could
be asking a question, teasing your viewers about what's coming up later in the video,
making a bold statement or doing something entertaining. I've discovered that recently
the attention of your viewers every few seconds by adding B-roll helps maintain the
attention of your viewers in the first 30 seconds. Number four, tell a story. Recently, I went on a
road trip to Florida to escape the winter and take a break from my work. I relaxed in the beautiful
beaches where there are so many pelicans. Went on an airboat ride to see alligators in the wild
and hiked multiple trails. When I got back home, I felt thoroughly refreshed and ready to start work.
See how I told a story in that short clip and you can do the same with your own videos.
Number one, relax. Before you deliver your content, make sure you're relaxed,
because if you're uptight, it will come across in your video. One of the easiest ways to do this
is to smile first before you record a clip. Avoid speaking too fast and use pauses
between sentences. Usually, I look at the bullet point first that is on my script,
formulate the message in my mind, then deliver the content in my video.
The bullet points on my script helped me to stay on track throughout the video so I don't waffle.
Number two, add B-roll and transitions. Showing a clip of what you're talking about is far more
powerful than just talking about it. For example, when I'm talking about alligators, it's far more
powerful to show B-roll clip of alligators than just talking about it. Use B-rolls throughout
your video to reset the attention of your viewers so they can keep watching throughout your content.
Use transitions when you're transitioning between topics. Number three, camera
angles. When recording a video, you might try positioning yourself on one side of the screen,
then try the other side of the screen. I sometimes introduce props such as my cell phone
or my GoPro camera. Number four, call to action. Level up your call to action by recommending the
next best video for your viewer to watch. This will help extend the viewing time of
your video and increase the probability of your video of getting into suggested
videos which are the videos that appear on the right side of the watch page
and the ones that come up next. If you optimize your videos correctly, they'll be recommended by
YouTube and be discovered in the search engines. Number one, credit compelling title and thumbnail.
Your thumbnail and title is what viewers see first in the search engines and also what is recommended
on the home page and in the YouTube app. If your video is getting a low click through rate,
it might be time to redesign your thumbnails and try different titles. Click the link in
description to watch my video on how to write YouTube video titles that everyone loves.
Typically, I'll design two different thumbnails then ask for feedback in my Facebook group and
my community posts as well as split testing using the TubeBuddy split testing feature.
I'll place a link to TubeBuddy in the description below this video. One of the most important things
to do when designing your thumbnails is to look at the thumbnails of your top five competitors,
then design a thumbnail that stands out from your competitors.
You can use different colors, fonts, and images to make it stand out. Number two, add
a compelling description. The first three lines of your description are the most crucial because
that's what viewers see when they're watching your video. Typically, I'll summarize the content on my
video in the first three lines of my description, then include a link to watch the next best video.
Within the summary, I'll also include my main keyword phrase. Video chapters. These
are timestamps that you place on the description that take viewers to that particular segment in
the video that they wish to watch. When creating your video chapters, include your main keywords in
the titles. This will help your video get indexed into Google and YouTube search engines. If your
YouTube chapters or timestamps are not working or not showing, click the link in the description
below this video to learn how to fix them. After you've uploaded and optimized your video,
your work has just begun. If you promote your video on different platforms, you'll expose your
content to different audiences. Number one, create a YouTube community post. Create a community post
for every new video you upload. You can also use community posts for polls, asking questions, and
showing behind the scenes. Number two, stories. These are 15-second video clips that appear
in the YouTube app when people are browsing YouTube on their phones. I usually create a story
on my phone when I'm out and about exercising. Number three, Shorts. These are 15 to 60-second
vertical videos that appear in the YouTube app when people are browsing YouTube on their phones.
Shorts are a great way to increase the views and subscribers to YouTube channel
because they're short and easy to make. If you want to know how to upload a Shorts
video from your PC without using your phone, click the link in the description below this
video. Number four, upload a transcript. When you upload a transcript of your video content,
people who can't hear or have the sound turn off will be able to read the closed captions under
your video. It also helps YouTube to index your content and rank it in the search engines. Number
five, post your content on social media sites. Click the share button under the video
to post your content to Pinterest, Twitter, Tumblr, LinkedIn, Blogger,
et cetera. You can also copy the link and share it in your emails. If you have a Facebook group,
share it with your group. Feel free to join my Facebook group, TubeVideoBootCamp, where you
can interact with over a thousand like-minded creators. You can ask questions, get feedback,
and share your video with the group every Sunday. Click the link in description to join my Facebook
group. Number six, create a blog post. Use a transcript that you created previously to
create a blog post of your video content. This will help your YouTube video and get discovered
in the YouTube search engine. For example, this video currently ranks number one on Google search
and shows a large thumbnail at the top of the search results.
As a result, I get a ton of views and it helps grow my channel.
I also create Instagram posts and Instagram stories by repurposing my YouTube video content.
You can level up the quality of your videos by getting a better camera, having a better mic,
using a different background, or getting a better computer. The first two years of creating videos
for my YouTube channel, I just use my iPhone 4S. Nowadays, you can shoot 4K video using the iPhone
Pro 13. Currently, I use the Canon M50 because it has a flip out screen and takes great videos.
Number two, audio. If you use crappy audio in your videos, it'll turn off your viewers and
they weren't subscribed to your channel. I used a Movo VXR10 mic that sits on top of my Canon M50.
It produces great sound as long as you sit close to the mic. Number three, lighting.
If you're not well lit, it'll affect the quality of your videos. I use two softboxes at 45 degree
angles, and then a ring light right in front of me. Recently, I included a background light
that lights up my background. If you can't afford adequate lighting, you can just go outside to
record your videos. [music]
Typically, I'll use this background in my videos, or I'll use this background.
Make sure you don't have a club background in your videos because it'll distract viewers from
the content of your videos and your content is the most important part of your videos.
Level up your computer if you want to speed up the video editing process. Normally,
I edit videos on my iMac computer when I'm at home, but when traveling, I use a laptop.
Recently, the trackpad on my MacBook Air stopped working so I can no longer use it for editing
videos while on the go. I invested on a M1 MacBook Pro so I can easily edit 4K videos while on the
go. It's super fast and makes video editing a pleasant experience. Don't worry about doing
everything at once, just focus on one thing you can improve to level up your YouTube videos by 1%.
What is one thing you're going to level up on your next YouTube video this week?
Post your answer in the comments below. If you want to know if your channel is growing or not,
watch the video on the screen right now for the five signs your YouTube channel is growing.