Hi what's up guys Sean here with video influencers and
I'm sitting here with Nikki Phillippi Hello Hi Youtuber creator
of the gang magazine Yes And one of the things that are really awesome
is your videos Thank you They're done well they're really thoughtful
and so I want to do just one video where we just walk through your
process like 4 phases of pre-production production post production
and distribution Yeah Of your videos for those watching so they can maybe
get a few tips and help their workflow Yes So let's jump into it
Pre production Ok well first off and this kinda tights into pre-production
if you are making videos just know when you make them you are gonna get
better and better and better so like where I am even describing my video flow
or like how I create videos I feel slightly lame because they're not still where
I want them to be but they're so much better than where they use to be
so especially in the pre-production phase if I can I like to prepare as much
as I can a head of time I like to write out kinda the general idea if there's
tips involve in the video I'll write out the tips so you are going to need some
honey 3 lemons lavender a lemon press and a measuring cup I'll do really
as much research as like the time allows me to and I'll get it all in paper
I kinda toy around with titles but I'm not as concern with titles necessarily at
front because a lot of times I'll really work on that really holding it at the end
before the video goes life so really so really it's just about pulling the idea together
doing any research I need to do but like I said that being said I'm making it
sound more extensive that my pre production actually is And what do you do
for props or obviously if you are going to do like a fall outfits you are gonna
get those together you do you kinda create a check list at all do you just gather everything
get it in one place Yeah if I need props which is not all the time not that often
but if I need them we'll go and we'll pull everything together before the video shoot
sometimes even like show up and set up to film and we then realize oh I'm like missing
a couple of things we have to get a couple of things so then we'll pull it together
but we try to pull everything together before the actual shoot
and then just gear wise is there anything you do to just prep for
a shoot day Yeah this is kinda funny sounding but it's because I'm a girl I like
to make sure that my hair is been watch the night before I have fresh hair
I make sure the clothes I want to wear that have been wash I've done all my laundry
really the prep in that department as a girl I don't want to wake up and
get ready to film and be like oh I haven't washed my hair in like three days
so I try to make sure I'm ready to go for the filming Love it
Production that was great That was really good Ok so production phase
so now it's shoot time you are going to hit record you are your tips and
what have you learned when it comes to video production ? Ok so
one thing is trusting other people especially when they are trained or
they already know what they're doing so my sister and my husband work
with me and I'm really about A speed we I'll set a number goal I'll be like
ok in this shoot I want to get 300 clips so I'll set like a number goal I'll do 200 clips
or we need 150 clips for this video and so not really What do you mean by clips Meaning
like
ok let's say I'm shooting a routine video that's a good example I like my routine videos
to have as many different angles and as much coverage as possible because I don't want
I want each clip and it's like an action video to be no longer than like a second
so I thought Shana and Dan how to get the different shots and now at this point
I pretty much just trust them so really what I do when I'm shooting it's really I'm talent
I really make sure that I'm present for the camera and I'm also kinda like the clock person
so like they get the coverage I pretty much say does it look good they know
what I want I like and I'll just be like ok ok let's go move on we have like go go
go on to the next so speed is a really big thing for me in production 'cause we can
only come out with many videos by being fast
Post production uuhhh So now you are in post production you plan a video out
you shot all the content now you're sitting down to edit ? Yeah What does your
work flow look like there what software are you using ? Yeah ok I get very into editing
I
actually like editing a lot when I had wanted to pull my eyeballs out before in learning
programs in general I really like editing because it feels like a coloring books where
I get to choose my colors I get to like make things to music how I wanted to be
I use Final Cut Pro X I used to use iMovie people get very concerned about equipment
and software and I'm always like just use whatever you can use and get it out
you will learn and grow along the way I didn't start on Final Cut Pro I didn't start on my
DSLR
but that's where I am now so how does my workflow look like ..? how detail do you
want me to answer this question ? Yeah I mean really detailed so you gotta import
all your footage Yes You pick up music a head of time where do you get your
music I do not pick out music ahead of time I get my music though those are kinda 2
different things so I pick my music as I am editing it depends what kind of video
I'm doing so a routine video we go back to that one with like 2 to 300 clips
it depends I will edit it out silently ok the volume down except for the things that
are kind of the behind the scene clips but I'll keep the volume down and once I have
edited all then I'll pick music and drop it in and cut accordingly
like if I want something to match to the timing of the music I may trim a little more
and but I pick the music afterwards because for me since at this point it's
bother line a one person show but not really because I have Shada and Dan
I have to think of things as I am doing it so I created like once I get into the
world of editing like this is the vibe this is the kind of music I want as far
as where I get my music I do a couple of different resources audio network
is a great place then obviously the YouTube audio library is pretty great
they actually have a very extensive collection of music have you found any
tips for speeding up post-production Probably actually what I just said
the way that I edit without music for me did speed it up because I realized
I use to think I had to edit to the music for it to be right and then I realized I didn't
have to it's like creating the skeleton and once that's done which it's easier to do
when it's silent it's much easier to just trim add to where you want in the music
for me And how did you one of the things that I'd say unique about your videos it's
that they have kind of like a brightness contrast saturation to them Yeah And
and I mean what do you specifically do brightness contrast and saturation
so I really like my videos shot really bright that's actually when we move from this
place that's the biggest considerations when we move somewhere and when
we own a home legitimately I think we are going to rip down walls and have a
huge windows everywhere because your actual way that that you light it
it's really important cause you can only do so much in post so that's a big thing
for me it's like and I'm learning like if you go look at my videos some of them is like
ok good job there in the lighting but I'm learning so how you light it it's really
important so I keep my aperture as low as possible because I like the blurry effect
in the background and then when I'm in post I really do just what you said I
mess a lot with the global saturation and the highlights and the midtones
and I mess with the brightness of the overall brightness and the high lights
and I just really push it as far as I can where I feel like it still looks good but
it's all relative some people say that my videos hurt their eyes so it kinda depends
and if people lost you a little bit there how did you learned to get into what it's
called color grading ? I didn't even know that was the word hey I learned
through tutorials so you can find out how to do pretty much anything on
YouTube if you want to get real formal if you feel like no I want like a thorough
step by step I don't even know what to look for like if you don't even know
the questions to ask or to Google or to YouTube Lynda.com is great I learned a lot
of stuff on Lynda and like I said while you can find all of it on YouTube and it's not
necessary to go to Lynda the benefit of Lynda is if you don't even know what you
are looking for because they break it down and go through everything so when
I got my DSLR I didn't even know what questions to ask like I don't even know
what I'm trying to do so I just watched a DSLR class on Lynda and it taught me
all about shutter speed aperture and ISO and the basic and stuff so
what is a round down of the gear that you shoot with today ?
I don't shoot with all of it at the same time but we have a canon 60D
a canon 60 which those are both DSLR cameras like those big cameras that have
a lens on it and then we shoot with different lights I don't know if I don't know if
it's shooting but we've got two soft boxes and we have a ring light we are going to up
our lighting collection soon because we need more lights I like my videos to
be as bright as humanly possible but that's what I shoot with and then I use a Rode
mic for sound when I remember sometimes I'm lazy I actually shoot two videos
today without the Rode mic but it's fine it worked and if I do that side note then I use
filters in final cut if you can't afford a microphone utilize the audio filters in final
cut
because you can do base enhancement treble reduc treble yeah treble reduction
so you can get rid off the high hissing tone and you can really mess with the impost
that's awesome if you can't afford a mic but I use a rode mic and Then do lenses matter
to
you do you use the same ones or do you pick different ones for different shots This is
where I'm not
going to be the expert my husband knows a lot more about cameras than I do
and this it kinda when it comes into almost like I really should be learning more but
I also trust him he's much more technical that I am so I know we have some sigma
we have some canon I use zoom 15 mm if I want some really blurry shot
then we'll use a 15 mm but other than that I don't even know the rest of the names
of the lenses
Distribution Ok so you've shot your video you've planned it out you shot it you've
edited it exported it now its time to put it on the internet share it on social media
how does that look like for you Ok so first off very important thumbnails thumbnails are
so important and I really been working on trying to keep that in my mind when we are
shooting so as an earlier step because if you wait 'till the end to even considering
a lot of times you may have to put the crappy thumbnail and you may have the best
video in the world and it's like nobody is gonna click on it 'cause your thumbnails
doesn't look exciting Its good It's really that basic and really that complicated and
important
at the same time so but at this point Do you use specific photos if you can If I can yes
sometimes I can't even think of what to do and I just make sure like when we are
shooting things that I'm getting visually interesting content so I can screen shot
if I need to I've had I've had a couple of videos where I couldn't think of what to
take a photo off but I knew my footage was interesting enough to where I was able to
pull
something and I did and actually one of those videos recently it's doing really well
'cause the thumbnail came out really awesome but I didn't planned but in general if you
want
to be safe and responsible its best to plan ahead for it so at this point when it's
exported and uploading I work on the thumbnail sometimes I may even ask
social media like here's a couple options Oh I like that what do you guys like better
? it gets people
kinda like pumped about it and aware that you will be uploading soon
and then you get actual feedback and its amazing to see how most of the time
the group is really slanted in one direction it's usually not split down the middle
and so it gives you a clear like ok this is what people want to see people Super
good tip Are eager thanks people are eager to give you feedback and then I will make
sure it's going to be shared everywhere on social if I'm being really responsible
I will also pre-schedule posts on Facebook for the following days so that it doesn't
get one push when I'm thinking about it but that it's continuing to be push
I'll push it on Instagram as well and that's pretty much it How about titling is that
something do you have process to try to come up with a really good attention grabbing
title ? Yeah that is very important as well your title and your thumbnail are like
2 most important things to go hand and hand for titling there's an app called vidIQ
my sister uses it and I know it's important and I know what it is but I don't actually
know how to use it but my sister helps me with it she works with me so
what we'll often do is that we'll just kinda in our imagination think like ok this is
a good title and then she'll search those keywords see what people are actually
searching for and it's like quite a process both that and tags because tags are
very important so will run all tags all titling through vidIQ to see how everything rates
and then we plug it in and that's that
So to sum it up now for those hopefully that you've been able to get some tips
out of this right so you can apply to your own content your own videos but
if maybe you are feeling great maybe you are feeling a little overwhelmed
what's some encouragement just for those that are working on their game
they're leveling up their content they're leveling up their video influence
oh yeah How would you encourage them if they're you know to keep going
feeling overwhelmed if you are feeling overwhelmed just keep swimming
in the words of Dory from Nemo it's true I feel like that's the best advice that I
could give you because I said this when we were talking earlier and he asked me
some other question I said you will always feel like discouraged and overwhelmed
because as your knowledge expands you're always going to know more that you're
able to do so you're always gonna slip back into that feeling of like I'm just not doing
enough even if you've come so far it's kinda like I was looking back to old dance videos
I used to be a dancer and I remember I felt like I sucked when I was dancing
and I realized now that I gotten distance from it's because I was so involved in
dancing I was so aware of what I couldn't do that I didn't feel good of where I was
at
but now that I'm away from it I don't even dance anymore I'm like dang I was a really
good dancer so just know that if you are in something you're always going to struggle
with
feelings of discouragement because you are always gonna see where you should
be so the key I think you should not beat yourself up for not being there
'cause it's a journey not to compare yourself to others which is the hardest thing on
the planet and just keep moving Hey so thanks so much for checking out this video
make sure you subscribe to video influencers for more videos like this to help you
build your influence and your income with online video and a huge thanks to
famebit for partnering with this LA tour and making it possible they are the
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So that you can get paid to do sponsor videos So cool So anyways check that out
and we'll put everything in the show notes the gear you talked about all the software
and all the cool things and extra tips we talked off camera but Nikki Yes
land the plane so here's what I'm thinking I'm thinking if you are not subscribe
to video influencers you should subscribe 'cause why not it doesn't cost you anything
you're not gonna regret it I think that if you haven't thumbs up this video
and you like it you should just scroll down and hit thumbs up we said this
it's not gonna cost you anything you are not gonna regret it you are probably
gonna sleep better and probably gonna you know tone up a little bit just from
hitting thumbs up It's true it's true that's where he got his guns Yeah and you should
comment if you have any questions any thoughts any prolific add-ons and check out all
of Nikki's stuff she's got an incredible lifestyle channel you are doing your vlog
and then thegangmagazine.com and actually I think if you like this kind
of content you will like the gang because we talk about similar things
definitely check it all out appreciate you keep crushing it and we will
talk soon Post production uuuuuuuh Distribution that way
post production click edit delete headache color correction eyes hurt
have you edit a video for a long time oh my gosh that was a huge thing especially when
I first
started YouTube I wanted to rip my eyeballs out of my brain because I knew
I needed to learn how to edit and it was just especially when I switch from iMovie to Final
Cut X I was like this makes me wanna rip my eyeballs
out
What is when you ship it what do you call it that final phase ship it
I call it uploading uploading but then sharing on social I know
and then there's like a whole I like the word distribution let's go with that