if you get your graphic design portfolio wrong then your graphic design career is going to suffer
now i and many other educational based designers out there have already taught you things such as
don't add too much work in your portfolio or only show your best projects these tips are useful
of course but today i'm going to share certain things that you might have never heard of or even
properly taken into consideration with the way the design industry is going learning how to
prototype is a no-brainer instead of putting flat files in front of your team manager or clients
imagine being able to hand them a prototype that's so good it feels like a real app or a website now
learn more about framer later in today's video firstly does your portfolio contain trust signals
and what do i even mean by trust signals so you have to remember that if a potential client is
looking at your portfolio website they need to have some trust and conviction in your ability
to make their time and also their money worthwhile it's a lot like how somebody test drives a
car before they buy it because they want to be sure the car runs well and it fits their needs
so on your portfolio if you don't have things such as previous client testimonials or actual projects
you've worked on then your potential clients will likely and not have much faith in your abilities
for their project it does go a bit deeper than this though in areas where you do have text on
your portfolio try throwing in some technical words related to graphic design as this will
demonstrate you know what you're talking about and that you are a professional these little nuances
do go a long long way so almost every single website has a call to action button in some way
shape or form and your portfolio website should be no different in your case the likely call to
action is that a potential client should contact you about a possible project to work on so design
your website so it kind of funnels the viewer to the final destination of that call to action
section and then make the call-to-action button obvious with contrast flow hierarchy or whatever
principles you think will work well basically just make it stand out it needs to be engaging and look
different as it does need to be clicked without clicks you won't get client conversions it's just
pretty simple so one key thing many designers fail to realize is that if a potential client
is looking at your website it's a good idea to show how your services are going to benefit them
so maybe demonstrate how you solve problems for previous clients as this does work pretty well
so maybe you brought a brand into the 21st century with a well needed rebrand or maybe
your skills and services can quickly generate high quality leaflet designs whatever it is
tell a story and demonstrate how your services can benefit a potential client because if you
don't show how you provide value to somebody then your portfolio is not going to be that effective
so this is quite a big problem that i see among many novice and intermediate designers they might
have great work and they might even have a great portfolio website but it ends up being broken in
some way shape or form so maybe a specific page only loads images halfway or the text overlaps
images in that weird way that websites sometimes do when they load up it might be that the website
performs horribly on a mobile device but yeah if your portfolio is broken then it's going to mean
that viewers will click away pretty instantly i've done that myself many times when someone gives me
their website to take a look at and it's clearly just broken in some way so yeah check your website
and how it runs on various different browsers and also different devices on a regular basis
tip number five is that age old saying in graphic design of kiss or keep it simple
stupid your portfolio isn't meant to be a piece of art or some kind of masterpiece it's a tool
for getting people to see what you do contact you and hire you if the layout is convoluted messy
cluttered and just confusing to people you're far far less likely to gain clicks and conversions
so remove any clutter or anything that don't need to be there and just direct to the viewers to
your work what you do and then that call to action button keeping it simple for the win
is the way to go the sponsor of today's video framer is a no code free to use tool making
it easy for anyone to become a prototyper now their mission is to help you get closer for real
create your own smart components complete with multiple states without any code as well as drop
in pre-built components with the insert menu and make your own delightful custom animations 100
visually so in just a couple of hours you could have a new skill that helps you
stand out from the crowd sign up to frame for free at framer.com forward slash satori graphics
and that link is down in the description box below so let me know in the comment section
below if you learned something today and if you want to see more graphic design content
do click a video on screen and until next time guys design your future today peace you