What's more profitable and easier to run a general dropshipping store or a niche
store in this video I'm going to tell you my latest recommendation whether
you're just starting out drop shipping or you're just struggling to make sale
give this video a thumbs up and let's get stuck straight into it I've made a
buttload of drop shipping stores over the years and luckily for me all of
these stores have made sales but some were obviously more successful than the
others but I have seen a strong correlation between general and niche
drop shipping stores my first successful dropship so as you probably already know
made me $10,000 in sales within just the first week of Loan and that was the
result of Facebook Ads and scaling but as the years went by there's one thing
that I realized that was true and that was general stores were just not as
profitable and I am always certain that the reason behind this is that shoppers
are becoming smarter shoppers are becoming smarter and they're realizing
that they want to buy from stores that are branded and trusted the vast
majority of general dropshipping stores frankly look like a local $1 discount
store I'm gonna jump up to my laptop right now and show you exactly what I
mean by this so a great way to find stores based on products is simply the
Facebook watch platform now you can find video ads through this platform and also
organic ads so let's take a common drop shipping product and find a store a
common drop shipping product is the moon lamp I've mentioned this in the past
before let's go ahead and type in 3d moon lamp here and click enter and then
you will be able to see a whole bunch of video ads based on this exact product as
you can see here you can also filter this by the amounts of views that are
happening here but let's take a look at a random one
just so we can see you can see this is a typical ad here and there's a typical
dropshipping looking store and if you click onto this ad here and go into this
page this is most definitely a dropshipping store as you can tell it is
very stereotypical and this is my point okay it's pretty
overwhelming and there's not much theming to it it's just a whole bunch of
random products now let's go into the home page here so you get a better idea
of what exactly I'm saying but on the home page no surprise it is just a bunch
of products and there's basically no theming to it and like I said earlier in
this video this looks like a discount one dollar store it looks exactly like
if you'd walk into a discount store this is what it looked like an online
version so you can imagine this throttling their brand and also they're
potentially their conversion value by having a really poor set up really poor
brand it seems like it was really whacked up real quick and there's no
theme at all and at this point you're probably assuming my preference is a
niche store and you'd be correct in assuming so and here's why I've had a
couple of students who started with a general store as you saw in last week's
video and had them switch over to a niche store and they saw success through
that change why is this branding and easier targeting now let's find another
store as an example of this so let's go ahead and type in 3d moon lamp once more
but this time on Google like I said and just scrolling through you can see
there's already a whole bunch of niche stores but the one I wanted to look at
is lunar effects and this was a decent store that I found earlier and
essentially this is a niche store they sell a lunar products or lunar lamps and
they've just basically taken the moon lamp and created a brand out of it so
this is an Australian specific store I believe yes Australian owned as they say
but really it's just an Aliexpress Express product but it just goes to show
you the viability of this product to be able to just sell in one single country
and that's specifically very very niche so let's see if they have any other
products beyond just the moon lamp itself but I'm pretty sure they're
having different sizes yeah it's always someone product store but they're having
different variations in different colors and they sell it at a very high profit
margin 116 dollars almost which is insane
because like I said you know if you go into Aliexpress and search the moon lamp
let's go ahead and do that moon there you know you they sell for eight to
twenty six dollars essentially so that is a huge profit margin of almost five
six times markup so you can tell here the difference between a general store
you know where they're just trying to sell absolutely everything under the
Moon and Sun get get it get it guys whereas if you create a niche store it
is far more attractive it's easier to target it's easier to brand there's more
brand equity here an ability to scale and when I say ability to scale there's
a lot of chances here to go back on Aliexpress and if you see success if you
see fans signing up to your email newsletter and they're interested in
just a moonlit niche in general then you should start thinking about building out
moon products so in this specific case all you need to do is type in moon and
then you get a whole bunch of examples of different moon products and they can
easily add these beautiful pendant necklaces into their store and you can
also see related searches and go through more suggestions more products a whole
bunch of different jewelry that's available here clearly and I'm sure you
can find more lighting options and more different types of products beyond just
jewelry but the point is there's a lot of there's a lot of viability with a
niche store to build a fan base and to grow your store rather easily in
comparison to a very very broad store where cpc's are also going to be higher
because it's such a broad store and it's not relevant to the ad in the actual
niche that you're trying to sell into so if you're interested by the way in this
approach and if you're interested in building a one product store be sure to
check out my one product click final strategy video a full complete free
course but in next week's video I'll be comparing the differences between click
funnels and shop fire drop shipping which platform you should pick to
maximize stale so stay tuned until next week I'll see you then