- Do you want more views on your videos?
I'm going to tell you how to get 'em, using clickbait.
And we're starting right now.
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My name is Nick, welcome to another video.
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Okay, clickbait.
Is it good?
Is it bad?
Is it something you should do?
Or is it something you should avoid at all costs?
Here's the thing, clickbait works,
clickbait can help you get more views,
and clickbait is not bad.
Let me explain.
The definition of clickbait is content whose main purpose
is to attract attention and encourage visitors
to click on a link to a particular web page.
Or, in our case, that would be a YouTube video.
Here's the thing, using clickbait to get people
to watch your videos, it's effective.
And there's two types of clickbait, there's the type
of clickbait where the thumbnail and the title say,
hey I'm going to give you this,
but they don't deliver.
Instead they give you something
that you're not actually there for,
it's totally misleading, totally dishonest,
and those videos end up not doing well in the long run
because people don't stay on the actual video,
but if you can style that title up a little bit
to make it a little bit more enticing,
then in most cases, you're going to win.
10 best ways to do whatever it is you want to do.
The top three reasons why
this particular thing is bad for you.
You thought you knew all there was to know
about this particular thing, of course,
until you watch this video.
That's the thing with clickbait.
The idea is to entice people to click on your stuff.
It's to get people to your video because your job
as a YouTube creator is to make thumbnails
that people want to click on,
to make titles that they want to click on,
to make intriguing content on the outside
in order to pull new viewers into your content
and get a chance to earn them as a subscriber.
Good headlines, be it in a newspaper, in a magazine,
a website, or even here on YouTube,
a good title, a good headline, is going to get clicks.
And real quick I would like to know
if you use sensational titles or clickbait in your videos.
Let me know in the comments.
Use lists, use titles or thumbnails that poke at people.
As an example, one of the videos on my channel
that does extremely well, the thumbnail for it
is three reasons you're not getting subscribers.
So as a content creator, if you're watching someone else's
video and you see my video pop up and it says,
three reasons you're not getting subscribers,
if that speaks to you because your channel isn't growing
for whatever reason, you're going to click on that
because you think, oh, well maybe whatever it is
that they're going to say is going to be the fix
and then I actually deliver on the information
that I promised once they get into the video.
And the title on that one is also sensational,
get subscribers on YouTube by avoiding these three mistakes.
It's total clickbait but it's effective, it works,
and there's nothing immoral and there's nothing shady
and there's nothing irresponsible about doing that
because my job as a content creator
is to get my content in front of people
so as long as I'm delivering on what it is
that they're clicking on, then it's doing the right thing.
That thumbnail and the title of that video,
they're all doing their job.
You can apply these same things to your videos,
if you're making fishing videos,
if you're making baseball videos,
if you're making any type of videos,
applying this stuff, still work your keywords in there,
but you apply this same idea to make your title
and your thumbnail more sensational,
you take that information and you apply it
to what it is that you are making
so that you can get more clicks
and more views on your videos
and the same exact thing applies to thumbnails too.
If you make your thumbnail sensational,
then there's a higher likelihood
that someone's going to click on it.
Make it things that people are missing out on,
make it things to where if people think
that they don't watch your video
that they might be taking a loss,
then that's a great way to do it.
Here's the thing, on YouTube there's this stigma
about using clickbait in your videos.
There's these ideas that using a sensational title is bad
or that it's immoral or that you're doing something wrong
but at the end of the day you're not.
All you're doing is you're trying
to make a title more enticing,
it's your job as a content creator
to make, one, content that people are looking for,
two, content that's discoverable,
and three, content on the outside,
through your titles and your thumbnails,
for people that have never seen your content before,
stuff that actually makes people want to click
so that they can find out more
about the particular piece of content
that's put in front of them.
You can use numbered lists to accomplish this,
you can use words like the top, the best,
the most, things you didn't know about,
or whatever to win those clicks.
And real quick, I also want to mention,
down in the description below I have a link
to a podcast that I'm working on with a friend of mine,
Owen Video, so if you're interested in actually growing
a business or using video in your business,
then definitely make sure to check out
that podcast in the description below.
I'd like to give a special thanks to my Patreon supporters
for helping me help you learn how
to grow your channel here on YouTube.
If you want to be a part of that,
then there's a link in the description down below
and if you want to learn how to grow your channel,
make videos and all types of other YouTube related stuff,
start now by hitting the round subscribe icon
so you don't miss anything.
Thank you so much for watching.
I'll see you next time.