I literally shared my journey of how I went from creating free content online
to now having a multimillion dollar company,
the million dollar question that I get a lot is Vanessa. How did you even
[inaudible]
What's up everyone. Welcome back to my channel via best place for new coaches, content,
creators, and entrepreneurs in today's video. Let's talk about making money on
social media, specifically answering the question that I get a lot, which is Vanessa,
how do I go from creating free content online, being a quote unquote influencer to actually
having a money-making business. How did you do it now in this video, I'm actually going
to cover that. I'm going to share not just my journey on how I monetize my platforms,
but also little tips here and there for you so that you can get started right away. Now,
before we dive into the video, though, I want to let you guys know that I have an ebook right here
that I wrote that covers the top 50 lessons that I learned in my first year of business.
If you're not familiar with me or my channel in my very first year of business, I went from zero
to $500,000 in revenue, and now we run a multiple seven figure business that is highly profitable.
And so I documented everything. I learned that first year into this ebook. So make
sure you click the link in the description box or in the comment section below to grab
this ebook while it's still here. I promise you won't regret it now with that out of the way,
let's dive right into the video. All right. So the first tip that I have for you are the first step
that I have for you is going to sound a little bit amateur. It's going to sound a little bit obvious,
but I assure you, if you are someone who is just getting started and maybe you feel
massive imposter syndrome of showing up online, you want to listen to this tip and that is
share what you know, on social media. You can choose any platform that you want, whether that's
chick talk, whether that's a podcast, whether that's YouTube or Instagram, it doesn't matter.
Start sharing what you know, I promise, even though you may not know it right now,
everyone has a skill. Everyone has knowledge or everyone has a story that other people out
there in the world want to hear about. Now, a common objection that I see a lot is Vanessa. I
honestly don't feel like an expert at all. I have no results. I have nothing to show for. Now, let
me share something that I teach inside my program to my own students inside the boss Graham Academy.
And that is understanding that in this world, there are three types of experts that exist. And
a lot of us, we always assume that the only expert that exists is the results-based expert. Now,
what is the results-based expert? It's basically the expert that has a lot of social proof,
the expert that has given results for other people or for themselves.
And that's why traditionally, a lot of people look up to this type of expert, but we often
forget that there are two other types of experts that exist in the world as well. And this is how I
got started because remember not everyone wakes up one day and decides to be a results-based expert.
The other two experts that exist are the role model expert and the research expert. When I first
started my journey, I was the role model expert. And what that means is you're sharing your story,
you're sharing and documenting your journey. So if you actually look back in my archives and you look
at my channel, my first few videos was literally me sharing my story of leaving the nine to five,
my story of graduating university and the lessons that I learned from that. And in
the internet world, there was a handful of people who wanted to hear my story.
So remember, even though you may not feel like a role model right now,
I assure you there's someone out there in the world. Who's looking for content from you
who wants to resonate with your experience and who wants to learn more about what you have to say
based on that experience. Now, the second type of expert that exists is the research based expert.
And what this basically means is you are so good at collecting information that you then become
the go-to for information. Now, a good example is Tom bill you from the impact theory. Now,
obviously tombilyeu himself has a very successful business. However, his channel, the impact theory,
isn't about his business at all. And instead he uses that platform to interview
other experts and he became the go-to for these amazing interviews. So he himself doesn't
necessarily need to be an athlete in order to share content about what athletes go through.
All he needs to do is interview athletes. And so if you can become the hub, the go-to
for information for your audience, that is also a really great starting point as well.
And actually a lot of people have built businesses that way, Tom bill, you was one of them.
Tim Ferris is one of them. And also Lewis houses. One of them as well,
because remember, a lot of times people are way too lazy to interview people themselves.
People are way too lazy to do research themselves. And if you take on that work,
and if you take on that work to interview, or even just to research and share that
information on your channel, on Instagram, on wherever with the right credits, then a lot
of people will just go to you instead. And so that's a really great way to build authority,
even if you're not a results-based expert yet now throughout your journey, you will evolve.
So for me, like I mentioned, I started off as a role model expert. And as I started to work with
clients, as I started to attract a tribe, I then was able to gain experience. And once I gained
experience, I then shared that experience. Once I got the results, I shared even more
experiences and results, and now I'm regarded as a results-based expert as well. However,
I wasn't a results-based expert to start off. So that's why I want to make sure that you guys are
aware that you don't have to have results. You just have to share content and make yourself a
valuable resource to others. Now let's say you're at the stage where you've completed. Step one,
thanks Vanessa. I'm now sharing content online. I'm making myself known and I'm
also providing valuable information to other, I'm becoming a person of value on the internet.
What's next? Well, the question that I would ask you is what are you doing with that audience?
What are you doing with that traffic? And so the second tip that I have for you is to build
an email list because at the end of the day, you could be creating a lot of content, YouTube. You
could be creating a lot of content on Tik TOK on Instagram, whatever it is, but you don't own that
platform. And so Tik talk ever disappeared, which it almost did. Or if YouTube goes down or Facebook
goes down, what will happen to your audience? How will you keep in touch with them? And so for me,
when I started my channel and my journey, I made sure to collect emails now to give you
a visual example, this is one of the first few videos that I did about social media.
And inside this video, I actually added a lead magnet. A lead magnet is anything that allows
you to capture emails in exchange for that person getting valuable information from you, let's say.
And so with this video, I offered a free PDF, very similar to the ebook that I'm offering in this
video as well. So again, make sure you snag it in the description box or in the comment section
below, but basically I created this Instagram hack guide and in exchange of giving people this guide,
they would need to give me their emails so that I can send it to them in their inbox. From there,
I was able to grow my email list. I was able to create a contact list of my audience members,
which then allowed me to have a lot of leverage in my business. Later on. Now some of you might
be asking what type of leverage, what is the leverage that you would get from an email list?
Well, if you, later on down the line decide to launch a business or launch a new offer
or a product. Your email list is going to be one of your most valuable assets because now
you get to directly let your email list know that you have launched something. And the best
part with an email list is they're getting that message directly from you. And they're
not necessarily scrolling a feed with all of their other competitors inside. And also you're
able to do better targeting with emails. You're also able to track things a little bit better
and through the emails that you send, you're also able to nurture your audience even more. And so my
second tip to you is once you build an audience or even right from the get-go your first video,
your first post, your first thing that you do already start building that email list.
Now moving onto the third tip. And the third tip is really the part where we're going to start
talking about how to get clients, because the million dollar question that I get a lot is
Vanessa. How did you even get clients without working with clients? How do you get clients
when you've never worked with clients before? How do you get clients when you have no experience?
All of those things, because remember, yeah, it might not be enough to get clients with just your
story or just your research. And so when you were starting out, I highly highly recommend that you
say yes to everything, say yes, and be open to new opportunities. Now I do not recommend this.
If you are already someone who is advanced in business, because I think your time is precious,
but if you are just starting out from scratch, you have no clients at all.
You don't even know what direction you're taking your business. Just say yes, and be
open to opportunities, even if they might scare you. And the reason why I'm saying this is because
I followed my first tip, which was sharing or what, you know, on social media,
I was a role model expert. And so over on my YouTube channel, I posted my story about leaving
the nine to five and of that, because that was basically all I could really share that I knew
would be valuable to others. And what ended up happening is because I was sharing content online,
I then started to attract viewers and subscribers and people who would comment on my videos, people
who had messaged me. And one day I had one person messaged me and they asked me, Hey, Vanessa, I
am miserable at my nine to five. Do you offer any coaching services to help me get out of this funk?
Do you offer anything that can help me leave the nine to five as well? At the time I had
no coaching offer. I wasn't even a coach. I just wanted to create content on YouTube and make it as
a YouTube. I was literally so scared when I got this message. I felt so much imposter syndrome,
but despite all of that, I decided to say yes, even though I didn't have a website,
didn't even know what a coach was, but deep down inside, I knew that I could help this person.
And so I agreed to help her out for free. And that is the key thing I knew.
I didn't have enough experience. I knew I didn't have anything to show for. Heck
I don't even know if I was able to get results for this person. And so it didn't make sense for
me at the time to charge money for something that I didn't even know if I could make work.
And so I decided to work with her for free. And that's literally how my career started. It's easy
to feel imposter syndrome when it's a complete stranger, that's reaching out to you for help.
But remember, how was that different from you helping out a friend of yours
or a family member of yours. And that's how I treated it as, and throughout working with her,
I realized that I really enjoy doing what I was doing and watching her flourish and
watching her have these little wins made me realize that I can do this. And that's how
my journey really started. It was really having that mindset of saying yes to opportunity,
even if it scares you, because you have no idea where that opportunity will lead. And especially
if you are already putting yourself out there on social media and you're positioning yourself
as someone of value, I guarantee it's just about time until someone reaches out to you for help.
So at this point we talked about a mindset shift that I made in order to get my first opportunity
of working with someone, even though it was for free. And what you have to realize is as a
content creator or an aspiring content creator, you're already giving out information for free.
And so why not take it a step up and start working with people? One-on-one it is the easiest way for
you to make money. Now, of course, nothing in life comes easy. And for every type of business model,
it's going to be challenging. There are going to be roadblocks. There are going to be things
that you need to learn. But personally, for me, if you have no capital, if you have no
money to make a product, if you have no money to invest in inventory, then I think one of the best
business models is a service-based business model, where you start working with clients.
There is very, very little setup fee. And if you want to learn more of my thoughts on e-commerce
business model versus a service-based business model versus a course-based business model,
I highly recommend that you check out my free training right here at www dot followers,
declines.com. I actually break down these three business models and explain which one
I would recommend. And on top of that, I give you three complimentary training so that you
can get started in signing pate clients. So I definitely recommend this free training as well.
Link is in the description or in the comment section below. But anyways,
one of the easiest ways for someone to get started in business and to start
making money is working with clients because your content is already teaching people new
things. And so why not add another layer to your service, add another stream of revenue, where you
work with people at the one-on-one level, and you start charging for that service as well.
Because at the end of the day, you can do YouTube videos. You can do Instagram content,
you can do podcast content, but there will always be someone out there who still wants
personal one-on-one access to you so that they can ask you their personal questions and have you
answer them. And many people will compensate you for that. And so my next tip for you
is to start working with paid clients and charge for your consultation fees or your coaching. And
so what I did to make my first $10,000 and repeat that month over month is I started signing,
paid clients back in my previous tip. I mentioned how I said yes to new opportunities. And I started
to work with clients for free. I worked with about three clients for free. And once I
realized that I was actually good at what I was doing, once I got feedback, once I refined my
teachings and my coachings even more that's when I started to feel confident in charging.
And so when I first launched my coaching program, I started charging $2,000 to start. And so when I
signed five clients at $2,000, that was already a $10,000 month. And as I got more experience,
as I felt more confident in working with clients, I then started to increase my prices even more.
And so I made about $30,000 working with clients, thanks to me putting free content online, but also
monetizing a stream of that by attracting people who wanted more attention from me. And then today,
eventually I was so booked out with one-on-one clients. I decided to then scale my business and
package everything that I was teaching my clients into a digital program. And so my digital program
today is called the boss Graham Academy. And this is a program that has literally helped over 2000
people, monetize their content and get clients themselves. Because think about it.
When I first started, I had capacity to work with five to 10 clients, but eventually as
I was getting booked out, I then packaged everything I knew. So I could work with more
people. I shifted from one-to-one to then one to many. And now I've been able to work with,
well over 2000 people, I would not be able to do that with a one-on-one service. However,
if you are just starting out in your business, I highly highly recommend the one-on-one business
model to start out. Because number one, when people have access to you personally, and you're
able to answer questions to your clients, they're able to access you on a private level. You're
going to be able to charge more for your services. And especially if you have a smaller audience,
you're going to want to charge higher prices, because if you want to make $10,000, and let's say
you sell your services at 20 bucks, you're going to need a lot of clients in order to make $10,000.
Versus if you want to make $10,000 and you're selling your services at 2000 or even 1000,
you don't need as many clients to make that happen for yourself. And that's why the one-on-one
business model is very, very lucrative and very helpful for people who are just starting out,
especially if you have a smaller audience. And it's exactly how I started out. Eventually,
as you grow, you're then able to scale it into a course. Now,
a rookie mistake that a lot of people make is that they dive into courses right away. But you
have to remember in order for your course to be successful, you need to have a proven process.
You need to have social proof and you also need to have traffic and volume. And if you don't
have these three things, your course will not be profitable and it will not make you money.
And so that's why it's very helpful to dive into the one-on-one model first, because number one,
you get to collect social proof. Number two, you don't necessarily need to rely on traffic and
volume. And number three, you also are able to get feedback from your clients so that you can perfect
your process and see what system you can create. That's repeatable that can get people results.
Now. So far in this video, I literally shared my journey of how I went from creating free content
online to now having a multi-million dollar company. Now, of course there are 101 million
ways to make money online. You could monetize through affiliate marketing brand sponsorships.
You could create a product and start an e-commerce business. You could create a software
and create a software as a service business as well, but I'm just sharing what worked for me.
And what I believe is one of the easiest and best ways for newer content creators to make money.
Even if you have a small audience. Now don't forget, I do have this ebook right here. So make
sure you visit www.followerstoclients.com forward slash ebook. It outlines the top 50 lessons that I
learned in my first year of business. And people have been raving about it. Literally this book
is so valuable and so jam packed. You're going to learn a lot. It's 50 pages long,
and it has everything that you need to know when it comes to working with clients,
business operations and managing relationships in your first year of business. Now,
while you wait for next week's video, I post a lot of videos on marketing, entrepreneurship,
social media, and so much more. So make sure you visit these two videos that I have right here,
as well as always guys. I appreciate you. I hope you guys have a great day,
a great week and a great life, and I will see you in the next video. Bye guys.