In this video, I'll show you the NEW tactics you can use to beat
the Pinterest algorithm and you will see how I managed to get an
extra 24% of clicks and saves on my account in the last 30 days!
Check out the link in the description to watch my
free Pinterest masterclass and here’s the first step:
Create Idea Pins
In the last 30 days, I made an experiment on my account
to post 2 idea pins and one video pin per day.
So I actually repurposed these 5 second short videos. I used each video as the
first slide for Idea pins, and then I also published the same video as
a separate Video pin with a link to a respective post on my site.
So let me show you my stats for the last 90 days so you can see the trend before and after.
Since I started creating Idea and Video pins in August my impressions
and engagements were consistently climbing up.
There is a clear upward trend since the beginning of August.
And you'll see when I look only at my Idea pins,
there is a clear spike at the beginning of August that lasted throughout the entire month.
Before this experiment I was creating Idea pins maybe like once in 2 weeks,
so now with 2 idea pins a day it was a huge increase.
I didn't create idea pins before because I thought they were pretty much useless for
established accounts like mine because you can't link to a specific post from an Idea pin. But I
will show you now that this test has proven that Idea pins might be more helpful than I thought.
There was also an improvement for Videos pins but it's not as impressive as for Idea pins. Clearly,
Pinterest gives Idea pins an extra push in the algorithm.
But the best part about it is that somehow my stats for the
Standard pins also improved as a side effect of these efforts on Idea pins.
So even though this month I slowed down on creating new Standard Image pins,
creating Idea pins helped me get more impressions and clicks on existing Image pins, so you can
expect also that your overall account performance gets better when you diversify your Pin style.
Consistent Pinning of Fresh pins
Now this is a no-brainer but if you leave your account inactive for 6 months,
I can assure you that your stats will drop significantly.
They might stay the same for a month or even two because your pins
are ranking for certain keywords, and Pinterest is a search engine.
But if you stop posting new pins, eventually your older pins will lose their positions
with every new search update, as they won't be considered fresh or up-to-date.
Here is an example of one of my old accounts. I actually abandoned it a
couple of years ago and moved my domain to a new account.
I went back in Pinterest analytics as far as the tool allows which is just
about 1.5 years ago. So you can see here after a drop in stats since I
didn't post anything on this account, it's practically a dead flat line.
For some reason, people assume they can create a bunch of pins, publish them all in a span of
a few days and then come back to Pinterest 3 months later hoping to see the results.
Even though I like to remind you that Pinterest is a search engine, it's not exactly the same
as Google, you can't upload all the content at once and wait for it to be indexed and ranked.
You have followers, engagements, spikes of user activity and comments
on Pinterest - all these elements of a social media site also are part of
the algorithm. And you can leverage them only by posting on Pinterest consistently.
It doesn't mean you have to manually login on the platform several times a day,
you can rely on an authorized Pinterest scheduler, for example, I use the Tailwind app,
you can start your free account using my link anastasiablogger.com/tailwind.
This tool will help you batch your content creation and schedule your pins even a few
months in advance. Check the link in the description to try it out yourself.
My next tip is you should
Optimize your Website for Pinterest Saves
All popular and established accounts have something in common.
When you look at their top performing pins, most of them are pins created by
"others". So these are not the pins that you created by saving a pin linked to your
site. These are the pins that your website visitors saved to their Pinterest accounts
because they liked your content or your website and wanted to get back to it later.
And the reason I am saying that this is something you'll typically see on established accounts is
because most of them have their websites correctly optimized for Pinterest sharing.
And when users often save pins from your website, for Pinterest algorithm this
signals that your content is of a high quality and is worth being shown to a bigger audience.
Let me show you more specifically what you need to do on your site.
If you have a WordPress blog, it's very easy to set this using the Grow Plugin
by Mediavine. There are many plugins for social sharing buttons but I find that
Grow has the best options and settings specifically for Pinterest save buttons.
See on my blog I have Save buttons hovering on top of my images,
I have Pinterest buttons on the left always following the user while they read the content.
I have sticky buttons at the bottom of the page for Mobile readers.
I am also reminding users at the end of each post that they could share this to the Pinterest board.
Another thing to do on Pinterest is… Optimizing for Keywords
You can't ignore keywords and SEO if you are trying to grow on Pinterest.
Many users browse Pinterest to get inspiration for upcoming projects,
and get ideas for things they want to buy.
For instance, I searched for a social media-related keyword, and I got these results.
As you can see, all the suggested pins
are relevant to my search query "how to grow on social media".
Let's check one of the pins that showed up in the top results.
This one is from a medium-sized Pinterest account, she has about 37k
followers, so it's not a huge account with millions of followers. Yet she
managed to rank for the keyword related to growth on social media.
She used the keyword "social media" in the pin title, in the pin description and even
as a text overlay on her image pin itself. In addition to that, the pin was saved by another
user to a board that had Social media in the title as well. That's a perfect combination!
I actually go more in depth on this topic in my Pinterest SEO Traffic Secrets Course - you
can join our members-only community using the link up there and in the description
and you can ask me any questions there and access my video lessons.
Anyway, my next tip that will help you crack the Pinterest algorithm is (#5)
Leverage Seasons and Trends Why is this so important on Pinterest,
perhaps more than on any other platform? Well, I think it comes down to user intent
on Pinterest. People like to save pins to their boards as inspiration while they
are planning for future events and seasons. Think of ideas like wedding planning, birthday
parties for kids, summer activities or Christmas DIY ideas, home renovation inspiration, and so on.
These are just some examples of the things that people typically plan months in advance.
You can go to Trends.Pinterest.com and look for a specific keyword and see when
users start looking for this on Pinterest. See I looked for Thanksgiving Crafts and although the
spike of interest to this keyword is obviously in November, by the end of September there is
a clear upwards trend and it's already a good time to save your Thanksgiving-related pins.
This Trends tool is great but I think as a Pinterest marketer, you should have a calendar
of your content and publish pins up to 2-3 months ahead of the season or before the holiday.
And I have a Pinterest Trends Planner with all the popular seasonal keywords
and topics listed for you month by month. Check it out in the description below.
And my next tip that will help you beat Pinterest algorithm is
Improve User Engagement As any other platform,
Pinterest will always give a boost to content that generates higher user engagement.
So what kind of engagement can you get on Pinterest?
Well if you look at my stats I've shown you that in the past 30 days, I managed to get a 24%
increase in the overall engagement on my pins. According to Pinterest's official definition,
Engagements include saves, Pin clicks, outbound clicks, carousel card swipes,
secondary creative (collections) clicks and Idea Pin forward/backward swipes.
And remember what I did to get higher engagements? I just created a lot more Idea pins
and Video pins on my account in the last month. On Idea pins and Video pins you'll notice
that users can leave reactions like hearts. You can also leave comments.
If you look at the standard image pins, users have only the commenting option but
what I am trying to say is that all these engagements can help your pins rank higher
and be shown to a bigger audience. What you can proactively do to get
more comments on your pins is open your pins that have the highest impressions and ask a
question in the comments to those pins, to prompt a conversation and responses from your audience.
Another type of engagements which you should work on really hard is outbound clicks on your pins.
This is what actually generates traffic to your website so you should leave a like on this video,
subscribe and then watch my video up there and I will teach you exactly
what to do to get higher click-through rates on your pins. I'll see you there!