What's up you guys Jason Wardrop here.
And in this video, I want to break down how to generate leads with Facebook ads for complete beginners
Now I've gone through and I've done a lot of videos on lead generation on my channel
but a lot of these things are a little bit more advanced and so I want to share with you guys a
Strategy that if you're completely starting from scratch just some ways to simplify the whole lead generation process now
We're gonna dive into the Facebook Ads manager
I'm gonna go through and set up a landing page using our arsalan KD software
so you guys have a question on many of that stuff just
Drop a comment down below and we will help out with any of those pieces
So first and foremost, let's go over and you guys can use any type of lead generation software for this
I like to use the arsalan kg software, obviously because that's what we built custom for all of our users here
So what we're gonna do is just come over here and we're gonna create a landing page
Now if you guys have not watched my previous
Trainings the landing page is gonna help you generate about 10 to 20 times more leads than your typical website
so if you've got a website up and
You've been sending people to that website or even your blog and you haven't really been generating leads
You probably want to consider going through and creating an actual landing page and the reason why is because if you look at this
Will just pull up this landing page right here. This is a landing page
Whereas if you separate it from let's just go to the main
Arsenal mkg web site. Look at this. You've got I think this is a typical web site, right?
You've got all these different links. You've got testimonials you can scroll
You've got all these different options
Where a lot of times people just get confused and they don't really know where to go next
You got like okay giving me feedback. You got a little live chat thing. You've got all this stuff going on
So if we come over here
The only thing that someone's gonna see is hey seven simple tips are raising the value of your home before selling now
This is a sell these generate seed seller lead generation campaign and they go through hit get the tips
They put in their name email and phone number and hit submit. Okay, so that's kind of the overall concept and idea of
Why a landing page is actually gonna work better than a typical standard website because there's no other distractions on the page
but let's just jump in and let's uh,
Let's say that we're going through and we are setting a lead generation campaign with our Facebook advertising setups
Okay, so well jump over here to Facebook. I'm gonna come down here to the ads manager
Now if you're a complete beginner, you don't know how to access the ads manager
You can grab it right here in the ads manager or up here in this top drop-down arrow
You can go to create ads or manage ads. Okay, so I'm just gonna click right here just because it's simple and easy and
once we jump in
to our ads manager now, there's a few key things that we need to bring up here now if we go to our typical
Facebook business page right where people go through and they like and all that follow you and all that stuff
Whenever you make a post you're gonna go through and you're gonna have a little blue boost post button
My computer overload here, okay
So see this boost post now when you're going through and starting a Facebook advertising campaign, they first ask you
What is your marketing objective? Okay. Now that's only when you go through and start it from the Facebook Ads manager back here
Whereas if you just hit boost post this is going through and showing the objective of engagement now
Facebook has so much data on all the users on Facebook
That if you click on this and you go through and spend five or ten dollars to go through and boost that post
It's gonna show your posts of people more likely to like and comment on your Facebook post right now
Not necessarily people more likely to opt-in to your website to your landing page actually generate a lead
So we don't necessarily want to do that. Okay, cuz likes and comments are great
You can see I've got you know a few few likes and comments. I I boosted this one for engagement
Okay, we got some good comments right here some good likes and all that stuff
But if your business it really doesn't matter if it getting likes and comments
Right like you want to go through you want to generate leads get someone's name phone number email address case
So what we're gonna do is come back here to the ads manager
So now we want to do when we're here on the Facebook as managers
We want to first set up what's called a Facebook pixel. Okay. Now the Facebook pixel is basically Facebook's tracking mechanism
It's how your website or your landing page can communicate back and forth with Facebook
So they know when a lead is generated kay
So all you got to do is it this is very very simple. Very easy guys if you guys can copy and paste on
Microsoft Word if you can copy and paste and gmail you can make this happen case
So all we got to do is come here to search we type in pixels
Okay, so we type in pixels and if you're brand new if you have never created a Facebook
Pixel right here. What you want to do is there's gonna be a big green or blue button right here
You're just gonna click on that. It's gonna walk you through step by step, but you can see I've already created my Facebook pixels
So I'm gonna just going to click on default pixel right here, and then we're gonna come over here to setup
So I'm just gonna click on setup right here and then you can see you've got the use of integration or tag manager manually
I saw the code yourself or email instructions to a developer. Now. The nice thing is this is so easy
You don't need a developer. You don't need to pay someone else
You can just literally copy and paste with manually install to code yourself. So I'm gonna show you guys exactly how to do this
We're just gonna click right here
We're gonna come down to number two says copy the entire pixel code and paste it into the web site header
Case we're just gonna come down here and look it says copy code to clipboard. All you do is click and
Automatically copies it to the clipboard. Okay, it's literally that easy guys
So now what we're gonna do is we're gonna come back over here to our landing page software
If you're using Arsenal, I'm kg then great. If you're using WordPress Wix all that stuff. It's the same concept same process
We're just going to go over here to edit the landing page
Okay, so we're gonna edit this page right here
And then if you remember back over here, it says paste it in the website header, okay
now if you're using WordPress Wix Shopify
Clickfunnels are so like whatever you're using. There should be a spot where you can easily paste this into the header section
Ok now inside of Arsenal if you click on the page section right here
We go down to advanced you can see I actually already copied this in so I'm just going to delete that
We just click right here, and we just hit command V
Okay
command V
If you're on an apple or ctrl V
If you're on a PC to go through and paste that in there
And then we also want to do it. I want to do on every single page of our website
Okay, so we want to do it on the Thank You page right here. So what's somebody opts in to a landing page?
So if they see this page just like right here they type in hey get the tips
They put their name phone number email address. They're gonna be sent to a page is called the thank-you page
Which is basically confirming that they became a lead and telling them the next steps in X directions
Do you want to take him so I'm just gonna click thanks right here
We're gonna go to page and then once again this typically I already added in there, but it would typically be blank
So we're just gonna paste it in there. So command V on Apple ctrl V on a PC and then we just hit publish
Okay, so that's it says website saved and published and now we're gonna come back over here. Let's just refresh this ads manager
So now we've got the Facebook pixel all set up on your website on your landing page and that's it. So now that's going to
communicate back and forth with Facebook anytime somebody
Visits this landing page or anytime somebody actually becomes elite. Okay, so now we're gonna come back over here
we're just gonna click this green crepe button right here and
So now because we've got that pixel set up remember how I told you how the boost post button is
Setting up an engagement ad just to get likes and comments. Well, we want actually people to convert into a lead
Okay, so we're going to set up conversions right here and we are gonna go through and we'll say conversions
We'll just call it a demo on
and then we'll hit continue and
Now at this ad set level okay, we can give it whatever name we want
But this is where this simplifies the whole thing the whole process right?
Typically before if you watched my previous videos you have to go through and I show you how to create custom
Conversions and it gets all confusing
There's a lot of extra added steps
But the nice thing is Facebook has all of these pre-built
Conversions already in the system that you can just leverage you don't have to go through and create all your custom conversions kay
So oh, yeah
All you've had to do at this point is basically copy and paste that pixel on to your website or your landing page
Then now you come in here and you just select
one of their pre-built
Conversions case you've got view content search add a cart the one I like to typically use is this one right here that's called lead
Okay, so we just choose that one right there and then we just go through and we set up our normal campaign
So we choose our targeting right here
We come down we choose where we want the actual ad to show up if you want to show up in the Facebook news feeds
The Instagram news feeds the right-hand column all those different things which you guys want more of those videos just drop a comment down below
Give this video a thumbs up and I will share with you guys. My facebook ads mini course where we dive into placements
Targeting the budget schedule all those different things. So if you guys have more questions on those that's a hundred percent free and
I'll just share that with you guys. If you comment down below give this video a thumbs up and
Then down here got the budget you set whatever budget. I'm also that I cover that in other videos as well
And then we just hit continue you go through you set up your ad
So what the image the video the the text is actually gonna look like and then as we come down here
We would actually go through and just hit confirm. Okay, so that's it guys
That's all you really need to do
If you're going through and setting up a facebook lead generation campaign, if you're a complete beginner
And you don't know where to start
Literally just go get your website or ideally your landing page set up remember because a landing page is gonna convert
ten to 25 times more
Website visitors into actual leads where you're getting their name phone email. Okay, so copy that pixel just copy and paste and then go through
Set up a website a conversion campaign with your Facebook Ads and then when you go through the next step
Make sure you go through and instead of having to go through and do all the work of setting up a custom conversion
Just choose a pre-built conversion which is leads. And then from there your set up you're ready to go
So anyway guys that's pretty much it. So if you guys want my facebook guys mini course, we dive into the targeting
There's like all different parts of the Facebook Ads manager. We even dive into more depth with the Facebook pixel drop a comment down below
Also give this video a thumbs up
I'll share that with you guys and want to be able to go through and help you with all your Facebook advertising needs
So anyway, if you guys found this video helpful, once again, go ahead and give it a thumbs up
Also, if you guys are brand new here, make sure you subscribe the channel
My name is Jason Wardrop and I launched new videos every single week on how to generate more leads
Make more money and grow your business. So thanks so much for watching guys, and I will see you all later