t-shirt printing has existed for thousands of years and since the early 1900s the process has
remained the same requiring print shops to mix ink create screens and produce designs and volumes due
to the time it takes to set up each design wasn't until the 1960s that a new way of printing would
take the market by storm this method is known as heat transfer printing which allowed an everyday
person to simply iron on a full-color print onto a garment historically heat transfer printing was
despised by screen printers as the quality and durability were tarnishing the printing industry
but all that changed five years ago when supercolor a heat transfer company innovated
this process supercolor is now changing the way screen printers and entrepreneurs print products
and in this video we'll show you how to leverage this innovation and change the game so if you're
a new visitor to this channel make sure you hit the subscribe button as this is a two-part video
where we're really gonna leverage and show you guys how you can scale and build your brand up
so let's jump right into this hey what's up john hey bro thanks again for opening up the shop man
absolutely hey today we're talking about super color why it matters and why it's important let
me just tell you from someone who owns and has been running a screen printing shop for 13 years
super color is a game changer um what happens when you get your first 100 shirt order
and it's an eight color print and you got a four color manual press at home what are you
gonna do like this happens to everybody or a customer says hey i want a full color picture
of my kid's face on a shirt or check this out we have an event coming up it's like every single
color went into this design and instead of telling our customers no we try to find a way to give them
something that actually makes their design come alive at a live print shop really how we use super
color is it's not you know screen printing or embroidery or super color it's whatever
fits that you know for the customer to bring that design alive this is a really cool design where it
was a full color floral and there's so much small detail that you couldn't get it i mean on screen
printing if you got your half tones dialed in you might be doing about 72 dpi per square inch where
super color i mean it seems like they're over four or five 600 dpi so your resolution is crazy
the thing i also like about super color is they give you an option between using cmyk or pantone
so say you're doing a um a screen printed front and then we're doing a super color back they'll
actually give us the option to call out a pantone blue like you know our 186 red something like that
where now our screen printing can actually match the panel the super color so um like i told you uh
last year when everything was going on supercolor was one of the game changers because we uh we
worked with world team tennis and we did all their uniforms and this was a really crazy thing because
everybody from world team tennis had all the professional athletes you had
serena williams and all these different guys and they had uniforms and it was kind of like nascar
where you get logos everywhere and we had you know 36 logos team logos every different athlete
got a different thing if you were trying to screen print it it would be impossible
and the cool thing is we had over 30 different athletes that were sponsored by major brands
like nike and adidas and um you know all these different companies we took all their stuff
light it out laid it out put their you know their name on the back their sponsors and everything
um not a single item came back and washed or peeled that's what everybody's always scared
about when you get into transfers ah it's gonna fall apart it's gonna wash your peel whatever
super color is doing over there is game changing i even called him and tell me like hey can you sell
me the machine they said no it's proprietary whatever they're making is is game changing i
mean from we use it on windbreakers masks a lot what a lot of people don't know is when you're
screen printing a shirt you might have a can of spray adhesive that you're spraying on the
board so the the shirt plate stays in place you don't want to do that when you're screen printing
a mask you don't want glue on the back of it so when everybody switched to masks last year
we just he put up he applied it right on top it worked you know worked great it washed fantastic
and you get these incredible vibrant colors so one of the things that you also mentioned and that's
that's important is that there's certain products right like like nylons that might overheat under
the under the screen print operation or you have to dial it in too much for setup right
so this is an example of how people are using it on like nylon when you get into wind breakers even
100 polyester they're heat sensitive i mean you can get into the whole custom mixing ink stuff
or we order a super color heat apply it and it stays and it's great so it's kind of to me it's
more of like a digital screen print because um it doesn't have that heavy cheap swap meet feeling
of a vinyl i mean it's whatever they're making it out of is really nice it feels like a real print
it goes on smooth yeah i mean it's a real print but better right it's super super dialed in um
i want to say we've done tens of thousands of items and we've never had a super color peel off
fade wash batter or anything what would you say as a print shop owner using supercolor
how would you um you know let print shops know yo this isn't this isn't anything to be scared of
no it's everything i mean there's the same thing with do you do dtg or do you do screen printing
or do you do super color it depends on the design like to me all of these things are like your tool
belt i grew up in a construction family if you know we grew up that's why i got into printing is
because i escaped the job site and these are all tools in your belt hey screen printing when you've
got a thousand shirts with a one color nothing's going to be more cost effective than screen
printing but when you've got you know two shirts and you need full color dtg can't beat it but when
you've got you know 20 to 100 items and you're doing you know a big color print or full color and
you need vividness um these guys have an awesome truck that we you know we just wanted to capture
all the detail we just mix and match and then i mean sometimes we'll screen print the front dtg
you know the back super color the sleeve embroider the hem like you use all of this together and it's
all tools and i would say i mean super color has been a game changer it's saved us in so many
projects where it was too many colors for the press it was too heat sensitive it was a it was
a bag or was a lunch box or just something that you'd never be able to throw on a press and it
fixes it so why wouldn't you want to use something that that works that fixes it it's cost effective
i'm not tied up in being a screen printer you know it's more customer service like let's figure
out how we can solve the customer's problem so there you have it guys i hope you guys enjoyed
this video i know that if charlie chaplin was around today he'd also be team super color
but the real question is if he was creating merch and he had an e-commerce line back in the day what
kind of designs do you guys think he would have been making leave those suggestions and ideas
down in the comments down below but all jokes aside what we just mentioned and like austin just
said and covered throughout this video is that super color has allowed his print shop business
to focus on customer service and providing the best end product to the customer so
they don't turn down any job they don't say no we can't help you because you have
your quantities are too low they leverage the tools in their tool belt and super color is one
of them that allows them to print on full color with very low quantities this allows them to
continue to focus on larger volume orders as a screen print business they could turn around
a couple thousand t-shirts but also service to brands that only have 20 12 15 t-shirt requests
because super color does have low quantities for their minimums even though they're full
color they have a great option for entrepreneurs out there so if you guys are thinking about using
super color we're going to be leaving a link in the description down below where you guys are
able to check out their ordering process as well as order samples that you guys can test print on
again these super color heat transfers come in a variety of sizes whether you want a full color
design whether you only want a couple designs whether you want to head headwear transfers
it doesn't matter what kind of product you're printing on whether it's nylon whether it's a tote
bag whether it's a lunchbox supercolor has done an amazing job in helping entrepreneurs express their
full creativity and they're helping print shops maximize their their their output as well as their
service to the brands that they work with so as an entrepreneur all you really need is blank t-shirts
these heat transfers a heat press an e-commerce store and amazing ideas in order to launch your
brand and in this next video we're going to be showing you guys the behind the scenes
as we feature a member of this community who has utilized super color to essentially start
their brand ideas and start to scale it by creating custom designs that you would think
are not possible in this on-demand business model so before we head over there make sure you guys
hit the subscribe button and turn on those post notifications to be alerted of future
video drops on this channel our mission is to build brands from the ground up and without any
further ado let's get this thing growing i think we got the suitcase here but all right peace out
you