Hello, everybody.
Thank you for coming to this week's video blog at California Realty Training.
Robert Rico here hoping to bring some great information for you.
I know you're excited about getting your real estate career off and running.
Man, I'm just as excited as you are to see you make it happen.
Now listen, today I want to talk about a topic that isn't the best topic.
Can be slightly negative, but I want you to think of it as a positive thing for you.
Today's topic is gonna be rejection and how important rejection is in your real estate
career.
Now, just listen to that word rejection.
Listen to that word rejection.
First thing that comes to mind when we talk about rejection is what?
Negative or positive attitude.
We think about negativity.
Rejection, ah, it's scary.
Nobody likes rejection but when it comes to real estate ladies and gentlemen, it's part
of the game.
I want you to please understand that rejection is part of the business.
To be a real estate agent doesn't require having thick skin, but it does require understanding
how rejection works.
Now, by you getting rejected often in your real estate career, this is actually a good
thing.
It's actually a good sign.
It will allow you to make adjustments so that you get closer and closer and closer to success.
You see, not everybody is gonna say yes.
We've all had rejection in our lives from the moment we were small all the way up to
our adulthood.
It's also a reoccurring thing in the real estate life.
It happens throughout your career but again, it's all a mindset.
You don't get rejected, get hurt and stop.
Rejection just simply is giving you a sign.
It's a sign that you're that one step closer to that success and it truly as, as cheesy
as that sounds and as cliché as that sounds, it's completely truthful when it comes to
real estate every time you get rejected by a client.
It takes you that much closer to the client that's gonna say yes, yes, yes.
I need your real estate services.
You see, in real estate nothing is easy, but when you learn from rejection and learn to
accept it and say, "You know what?
I'm gonna accept this rejection and then I'm gonna analyze.
I'm gonna actually analyze what is it that I did wrong here?
I made my presentation.
I did something with my client and they said no, what I thought was my client, they said
no.
Now what is it that I did wrong?
Was I prepared?
Was I ready?"
Many times a rejection isn't just the universe's way of telling you you're no good.
Many times rejection is you not being prepared and that's the beauty of this business is
that when we do get rejected I want you to think of the word rejected, whoa.
When we do get rejected, we can look at this and say, "What is it that I did or did not
do to get rejected?"
You can polish your skills and say, "You know what?
Next time I'm gonna be prepared and I'm gonna go out and I'm gonna hit it hard and I'm going
to not get rejected."
It's all a frame of mind.
It's all an attitude.
It's all about, ready?
Wait for it.
Perseverance.
It's all about perseverance.
In real estate you have to understand that perseverance is crucial.
You know how many times in my career I've been rejected?
In approximately 350 transactions that my wife and I have closed, you know how many
hundreds have rejected us?
A substantial amount but that did not stop us from persevering, going forward and moving
forward, making it happen, making it happen because we knew that every single time we
were getting rejected we were getting that one step closer to having that success with
a client.
That's exactly how this works.
Perseverance.
Now here's the secret.
The secret is a lot of us don't want to persevere.
We don't want to pursue because the minute we get rejected we want to stop.
The minute we get rejected and get that taste in our mouth of rejection we want to stop.
You see, a lot of us get motivated.
A lot of us get motivated and motivation as I've said before is just the start.
Motivation is just a start, after motivation you have to stay active.
You have to stay active.
You have to stay what?
Active.
Motivation leads to activity.
The activity part is where most people stop because in the activity portion is where you
get rejected.
If you persevere when it comes to that activity, if you get motivated, stay active, persevere
with that activity, which becomes discipline, then I guarantee you will have success.
So in this case it will go motivation, activity through perseverance, and then discipline.
M-A-D.
Mad.
That ladies and gentlemen will make this notion of rejection go away.
I hope you learned something today about rejection.
It's part of the game.
You just have to learn to accept it and move forward.
Wayne Gretzky, one of my favorite quotes, he said, "You will miss 100% of the shots
you don't take."
Think about that.
It's obvious.
You will miss 100% of the shots you don't take which means if you don't get off the
couch, at least try, you're gonna miss the show.
Hope you learned something today about rejection and understand deeply that it's all just part
of the game and you could move forward and break through it.
All right?
Good.
Hope to see you next week at our video blog.
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Have a fantastic day.