How is it going guys, it's Kevin I'm back I'm super super sorry. It's taking me this long to make another video
I've been working on something pretty crazy and I can't wait to share it with you guys very very soon
But this video because it's taken so long
I want to make sure that I would share strategies that
anyone can use literally at any level whether you are just starting out with e-commerce or if you are very
very advanced you implement these three effective strategies that I've spent a lot of money testing and it is
Guaranteed to boost the performance of your business. I hope you're super excited to learn. I've done a lot of talking
Let's head to the office and get rumbling
One of the biggest values left on the table by ecommerce entrepreneurs
Especially beginners is not capitalizing on warm traffic
Okay, especially individuals that have already gone through the checkout process
Put in their personal information and for whatever reason decided not to check out. This is what we call an
Abandoned car if you didn't know this Shopify is already automatically sending out emails in order to recover these
Abandoned carts, right?
It's a customer that's putting their email their phone number and for whatever
Reason just didn't complete the purchase and to ignore this audience to just give up on them or just use some
Generic template made by Shopify you are losing a lot of money in the form of opportunity cost
So, how are we gonna fix it? We are going to be text messaging these people everyone opens text messages
No one really wants to open email your email might end up in spam
You have no idea what happens, but if they get that bing on their phone, they're gonna really really listen
alright
So this is an app called
SMS bump and you just go to SMS bump comm set it up for your Shopify under platforms. You click Shopify
I'm gonna take you through the setup
I'm gonna show you the results that my text messaging strategy for abandoned carts has generated me here
We are in the SMS bump platform for one of my stores and keep in mind. This is during Chinese New Year and
Coronavirus so we haven't been running anything now for close to a month
so all of our traffic has been through basically organics and also the very limited amount of
advertising budget that we have been running to get rid of our US inventory in our 3pl so you can see
Generate four thousand five hundred dollars in revenue for a nineteen
Thousand percent return on investment right you talk about roe ass. This is the best roe ass I've ever heard of right we've spent
$23 in order to send these text messages out and we were able to generate 58 orders that we otherwise
Wouldn't have had just value left on the table, right? This is
$4,500 that is now in my bank account that I wouldn't have
Generated otherwise and I'm gonna show you the exact text message that I've been sending these customers
So once traffic explodes you can bet this ROI is gonna stay the same but the results in terms of volume and money
Generated is only going to go up
So here we are you can see this is just one of the text message that's been sent
This one was sent on February 9 2020. All right, you can see right spent
It's 39 cents. All right to send these text messages and recover two orders
And this is the text message that I want you to start using and I've done so much testing or to get to this
Right answer I'm gonna give it to you for free. All right, so we're saying hello
Customer's name, it's Reggie. And this name Reggie, right?
basically, we pick a name based on the gender and the demographic of the
Business that we are operating so this store is all centered around male apparel. So I picked a male name
It's Reggie at my businesses name. Thanks for your interest in our startup business
Okay, all of your businesses are startups as well
Okay, people want to support startups people want to support small businesses all of our customers. Enjoy
24/7 customer support free exchanges and hassle free returns. I'm reminding the customer
This is what you're gonna experience if you abandon cart, it's probably because you were sketched out in the last minute
All right, and this is that reassurance we're playing some psychological games here. Here's something special from my manager
Okay, because it's from Reggie's manager. It has to be legit or it's not just some random offer. Okay?
It's from upper level management use code Reggie ten for ten percent off if you purchase within 24 hours
Reggie ten makes this seem way more personalized because the name of the employee
That's sending out this text message is Reggie
And there's that urgency you have to use this code in the next 24 hours or it won't work
Find your order here and it links them to the order that they were basically abandoning
And then also there's that classic opt-out message that's required in terms of just the legal regulations around texting. So that's it
Structure attacks for your business remember to pick a name that represents the demographic the gender of the people you're targeting
Reassure them that you're not a scam give them some sort of customer service free shipping logistics
reassurance give them a discount code that comes from management and also make it a
personalized discount code based on the name that you've picked and then give them that sense of urgency for
24 hours and watch your sales go up
we're all about warm traffic today and strategy number two is also about
Capitalizing on the warmest traffic possible and that's individuals that have already purchased from your business
Okay, these individuals have already trusted your business enough to give you their hard-earned cash
there is no warmer audience but something that a lot of e-commerce entrepreneurs absolutely ignore is
Remarketing to people that have already purchased from your business. Think about it. You've already paid the cost of acquiring them
Alright, the marketing spend is already sunk. They've already purchased from your business
Even if you can only make $1.00 on top of the order, that's $1
You would have made that you never would have earned any why's all right
So what you can do now is get really really aggressive and crazy and giving away discounts
Normally, let's say you make $40 off of a particular product that you sell you can choose to make $10 this time
Give them a offer that they simply can't refuse and you know
What type of email has an over?
100% open rate. Yup. It's the order confirmation
Email all right every single customer ever
Wants that email because they want to see when their order is gonna come. They want to see what their tracking number is, right?
They want that confirmation that they're not going to get scammed everyone opens that email and it's very very valuable
Real estate to be marketing on alright
So we're gonna be downloading this app called supercharge store emails buy spent Lee from the Shopify app store
There's a bunch of other email services out there
I picked this one because it's cheap and easy to use especially if you're just starting out
And again, this is all about that order confirmation email now
Let's take a look at what this strategy has done for one of my stores
Okay, you can see a hundred and thirty thousand dollars in sales generated by spent Lee
Okay, and look at this open rate three hundred and forty five percent
That means people are opening their confirmation emails over and over again
Not just even once okay
Unique open rate eighty percent eighty percent of individuals that have bought from my business have opened this email
look at that click-through rate a hundred and
Seventeen percent alright because they want to see their order confirmation we've sent
45,000 emails and generated a hundred and thirty thousand dollars in sales
This one hundred and thirty thousand dollars in sales literally is just straight cash into my bank account that I otherwise
Wouldn't have had so what's the hack right? What's the email? I'm sending these people
Well, remember it's a part of your order confirmation email
So spent Lee lets you adjust what that email looks like
so you don't have to use the default version and
Shopify and you're just gonna put one simple image above that order confirmation and I made one just for you
This is on a home goods store that I run and you can see use code come up with a code
Give them a crazy offer for this store. It was thirty dollars off if they spent more than fifty five dollars
It could be a flat percentage. It could be a item your best seller just add a really really massive discount
Okay must be used within 24 hours of purchase
Only one use per customer give them that urgency
Give them that exclusivity and then watch money just come in rolling that you wise wouldn't have
Captured and if you don't know how to make an image like this
Make sure you watch the Photoshop lessons that I've already given on this channel
Okay, that is enough of a skill set in order to make an image like this. This was just the Aliexpress product photo
All right
And then we just some photoshopping to elongate the image and bam put the text on top super super easy
Anyone should be able to figure this out. All right, strategy number three this one
I never thought I would be using before I test it out. I thought this would be way too scammy. It's wheely. Oh, okay
it's that wheel spinning app that gives a chance for a customer to win a
discount and product no matter how you want to structure it and I thought no way any
Customer decides to spin the wheel but guess what in this space. It's all about data-driven decisions not emotional driven decision
So you just want to go into wheely Oh on Shopify App Store if you've never heard of it, right and you download it
it's only
$14 a month and let me tell you it really pays for itself
Not only does this app have a chance to boost your conversion rate on the website
Remember people that are buying from drop shipping businesses, especially if you're already running a sale their impulse buyers
They like this type of thing on top of the boosting conversion rate. It also allows you to collect emails
Alright and those emails you're gonna save that up and blast it on
Holidays with your favorite email app. All right, so I'm gonna go into wee Leo just to show you how powerful it is
This is Willie Oh on one of my stores and let's take a look at these stats
Ok this wee Leo has collected over five hundred and twenty thousand emails
All right, you saw my crazy Black Friday video. I said email marketing was a big part of it. What do you think?
I collect those emails from it's from this app. And then you can see the conversion rate is
Sixteen percent, I mean 16 percent of individuals decided to spin that wheel
So I thought that this was way to scam me you know it no way it works
And in fact, it's boosted profitability for my business. Even if we don't even think about emails and if we factor emails as well
Then it's made me so much money. It is probably one of the best apps I've installed on
This from the perspective of ROI. How do we set up the wheelie? Oh, here it is. I'm giving away all my secrets
are you can see I have a
automatic code set for 15% off and a hundred percent of people are gonna be winning this
Okay, they might spin thinking they can win some of these other discounts, but nope. They're always gonna win
15% off and then I give them that coupon code. I set this thing to expire for thirty minutes. So it's in that
Browsing session that they feel this sense of urgency in order to get this discount
You just got to design the wheelie Oh put your logo in there
Make sure the colors don't look scammy and you're gonna have some awesome awesome results test the impact that has on
Conversion rate on your business and even if it just doesn't change your conversion rate at all
It's a great situation because you're gonna be collecting thousands and thousands of emails that you can leverage
Through email marketing. These are three strategies that absolutely crushed it for me
I want you to go in there right now into your business and incorporate all three. All right, this is no excuses
You got to do it today. All right, you are sleeping while other people are getting ahead. Hope you enjoy the content
I'll see you in the next one. Thank you guys so much for taking the time to watch this video
I hope you enjoyed it. A lot of people think I'm crazy for putting this content out there for free
So make sure you press like and subscribe
Share it with your friends. I'm on a mission to transform ecommerce education, and I can't do it without you
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