What is your vision for the display industry and how does NEC Display Solutions impact
that vision? Displays are windows into information and
the industry is really at a point of breakthrough and understanding what that means and how
content can be brought to life - how we evolve from let's say static into more of a digital
content environment. And what's interesting is that the display in and of itself is not
new into the marketplace, it's been around for quite a while, but the technology and
the software and the way that the display is being used is really at a point of breakthrough.
We are seeing new progression being made and how content is being brought to life and how
companies are creating more of an experiential environment by using displays and using the
solutions to engage consumers or engage those that are interested in what's being brought
into the marketplace. NEC is at a point where we provide a lot of
the technology and a lot of the solutions both from a hardware and software perspective
into the market that enables this creativity to take place. We bring a wide variety of
channel partners as well as ecosystem partners to help meet the specific needs or the unique
needs that each vertical may have, each customer may have in driving their business and really
bringing their brand into the marketplace. To what extent are you nurturing existing
and new markets and what do channel partners play in your strategy?
Existing markets are very important both from a local perspective and a global perspective
and we continue to leverage resources that we have around R and D to innovate the technology,
to improve the technologies that are in those spaces. But we also are focused on creating
new markets in the global market, in the global arena - those verticals that maybe have not
had a chance to really leverage the capabilities of displays and of solutions - we can now
help them to understand and to be creative and to explore what can this technology bring
to their business and how can it help them to ultimately either reach customers, improve
their business process or create a more collaborative environment.
We often know firsthand what companies produce in market but not why they do what they do.
What inspires you and your employees to come to work each day?
What excites us is that our customer success defines our success. So, we know we're successful
when our customers are successful. That means being flexible, uh being open and being adaptive
not only as a company, but with our technology and with our solutions and with our partners
as well, whether they be channel partners or the ecosystem partners that we bring to
the table. So, what really motivates the organization
is being faced with a channel and knowing that challenge is going to be different with
every customer that we work with and being rewarded with the success of our customers
is really what motivates the organization daily.
We read in the news a lot about dig data and analytics. How do they impact business performance?
Big data and analytics are really at the forefront of information that's relevant to a company.
We talked about information relevant to a customer, but relevant to a company is the
analytics that drive a lot of the behaviors or capture the behaviors of consumers. Understanding
those analytics and understanding why we as consumers do what we do is important in
that environment and being able to look at the analytics and understand specific behaviors
and drive business decisions on those analytics is very important and can be very beneficial
to companies to know what products to position where or to even understand why customers
walk in certain directions and not other directions. So, there's a lot that can be done around
the analytics to understand really what is, what is happening in a particular environment
and how to drive business success based upon that information.
Orchestrating a brighter world N-E-C