are you ready to take your brand to the next level in this video we're going to be showing
you guys how to leverage the power of dtg direct to garment printing with screen printing to create
a highly profitable product with great margins that you can scale up to thousands of prints
in previous videos we talked about how to start your brand with little to no money
in this video we're showing you guys a strategy on how to scale it up
in real time so if you guys are new visitors to this channel make sure you guys hit that subscribe
button and turn on those post notifications to be alerted a future video drops our mission is
to build brands that impact the world from the ground up direct to garment printing allows you
to print one design at a time by using the links down below you're able to upload your artwork
and get a design printed on this director garment printer and the cost of it is around 20
now that's typically what direct-to-garment companies charge for you to make a design that
you place through their online portal and because of that it's hard to grow your brand on the other
hand screen printing is a time intensive and high minimum order quantity operation so you really
have to be invested into what you're producing but remember it's all about how you use the tools my
friends right now this direct-to-garment printer combined with screen printing
is your perfect solution what you essentially want to do is you want to go ahead and upload
your art print off of the design collections that you guys are thinking about put it on some models
create a marketing campaign around it and launch it make it available to your community to pre-book
knowing that it'll be shipped in around two weeks time with the pre-booking money that
you guys secured you're now able to actually place a screen printing order now instead of
paying twenty dollars per garment the cost of your t-shirt goes under ten dollars sometimes around
seven eight bucks with the t-shirt itself so if you're selling garments for 30 40 bucks this is
a 30 plus profit margin that you guys can have if you are doing screen printing the right way
this also ensures that you're not designing and making screen printed products that people don't
want to buy by having a direct-to-garment printed model out you know you have the actual design out
there's also generators that we're going to share in the links in the description that you guys can
simply upload your art to those generators and now it shows it in a lifestyle imagery
this will ensure that the designs that people want to buy are the designs that are actually
made with screen printing allowing you to receive a bulk order of every order that people place for
and you now ship it out to them this allows you to invest your money in the right areas
so remember guys it's all about using the tools that are available combining direct-to-garment
printing with a screen printing order based on the strategy that we just discussed i know it's going
to make you guys a lot of money but in order to fully understand what goes into the screen
printing process i know it's key that we dive into every aspect of the screen printing operation
in order for you guys to know what type of print you're going to want with the designs that you're
creating a lot of times people just say yo i just want to screen print something here it is
no we want to level you guys up so in this video we're going to be showing you guys a
couple of details that you need to know to elevate your brands and to design around
the canvas and the art that you're creating so in order for us to get started you need
to understand the basics of screen printing and that begins by knowing what color separation is
color separation is when you take the design and separate each color onto different screens so that
when they print they all come together as the final image as Kim explained your art
must be separated according to each color due to how the screen printing process works
each screen can only apply one color at a time so depending on how many colors your artwork contains
it may take multiple screens to completely print out your designs so now that you understand how
the color separation process works and how the screens are made from it it's time for us to
dive into how the colors that are applied to your t-shirts are actually mixed and made in production
so now i want to bring you into the this is what the ink room or yeah this is the the color mixing
area and then we also have our manufacturer colors over here what were you about to start
getting into i'm mixing colors for a job we got to adjust some colors to make sure that they match
the pantones correctly and we got our we got our inks we got our spatula and that's it and then
and then it stays up here after it's done yeah we label the jobs we keep the pantones on them
and we save them in case they get reprinted or go with another order that's pretty cool so from
those colors you guys are essentially making almost any color in the rainbow yeah correct
got it and then it gets rolled out into the actual screens these are all plastisol we'll also do some
for water briefs as well that are down there down here okay so tell us about like the three main
types of inks that are available in printing like this so we have plastisol we have water
base and we have discharging so plastisol gives obviously gives a really great range of colors
um we also have water-based that's a lot softer feel some people like that vintage feel that
that worn out look sometimes that's really good at doing that but we can also achieve that with
plastisol by reducing the ink making the ink more less thick and more runny so we can get
like a soft print like that with plastisol yeah got it so what's the benefits of using water based
over plastisol in that situation some people have concerns of like eco-friendly they want
more water-based that makes sense cool awesome so what's the most exciting part about your job
i love doing artwork separation i like separating design it just seems like a
puzzle that you have to solve before you kind of want to get it done correctly before the press
you don't want it to get to the press and have a problem so you try to think of
different solutions and ways to blend colors and to mix them half tone to try to save a screen or
it's really interesting certain designs are very very difficult wow so so when you're doing the
color separation you're doing that all on your computer correct and then it gets burned into the
screens yes got it okay cool so tell us about the different types of printing methods that
are that are that are common here we can reduce the inks to make it more vintage feeling we have
puff which uh puffs the the plastisol we have suede for plastisol we've got glitter we've got
metallic we've got shimmer crystallina gold glitter silver glitter we've got fluorescent inks
3m reflective which is kind of popular those are the most common ones that you're running
into lately 3m has been popular lately yeah how how do you get the 3m look on
something um there's ink up here and then you have to activate it to
to get the reflective to really shelter so then when it comes to the production itself it's it's
it's treated like normal because you've already mixed it in so now it's just treated like normal
when it's going to the printing process yeah it's pretty normal sometimes you have to watch the mesh
sizes certain mesh gives different effects to let like especially for like glitter inks you
want lower mesh so the glitter goes through if you have a higher mesh it won't go through like the
the flakes that you really want to see won't go through interesting so that's that's your job is
to make sure that you're that you're knowing what artwork and how to separate those because oh wow
that's that's a science though yeah it's fun it's nice to figure out yeah you're literally an artist
you're playing with art every day color mixing so you can get mad at somebody if they don't
get the right PMS right be like yo i told you the right mixture right after the color separation is
completed the printing process begins by taking the designs and turning them into screens inside
of the screen room commonly referred to as a dark room your designs are burned onto the screen
the screens are then loaded up into the printing press and the ink colors that were mixed for you
are then applied on the top these full auto screen printing presses apply ink
to the top of each shirt each screen applies a different color according to your design
once the t-shirt has made its full rotation it is ready to be removed and put into the dryer to cure
on the other side of the dryer your designs are folded up bagged boxed
and ready to ship to you a live brain shop also does barcode labeling so for those of you who
have a fulfillment partner or are selling on amazon fba or in a retail store they can
ship directly to your partners and the barcodes keep you streamlined across all sales channels
as you guys can see this is a well-oiled machine that is ready to assist you guys from one print to
thousands and it's always important as you guys are scaling up and growing your brand that you
have multiple fulfillment partners in print shops such as these ones to take care of your growing
demand last thing you want is to just have one fulfillment partner one print on demand agency
and then that gets backed up and now you have orders of thousands of products coming in that
you can't fulfill so for this reason i want to introduce you guys and i want to encourage that
you guys reach out to a live print shop they're including free neck labeling to
anybody who mentions from the ground up in their order or if you use the links right down below
to start that ordering process now in the next video that we do with them we're going
to be covering everything that you need to know before you start making products this will help
you get your ducks in a row and better position yourself for success so see you guys in that one
you