The most important factor in terms of function
and power factor in information societies
Is meaningful information
In the Big Data era the source's information
And transform into a significant and processable form
That creates plenty of effects
Resulting from
The flow of data
From all communication channels
Which causes information pollution
And various manipulations
In this infinite ocean of data
Billions of contents have been lost
Brands, institutions
And companies
Use their content marketing
Strategy
To stand out in their minds by highlighting
their identities
Let's learn what content marketing is
Together
Here we go!
Hello everyone! I'm Sara
Today I'm going to tell you what is content marketing and how is it done
Content marketing
Is a new generation digital communication
And marketing process
In digital content marketing
Each content prepared informs the
Target audience
It also draws attention to the brand
And makes positioning interesting
According to statistics
7 out of 10 consumers
Prefer articles
Videos and visual contents
So traditional marketing methods
Don't apply to internet consumers
They prefer to have information about services and products
Content marketing does not sell products
It draws the target audience's attention to the brand and product
And directs them to perform their purchasing behavior naturally
Well
We learn what content marketing is
Let's talk about
How we can do this
I have six tips for that
The first tip is
Set your goals
Set your marketing goals for your vision
And missions
Analyze the results you have made
And get to know your audience then identify the target audience you will address as a result of the analyzes
You have made
And get to know them
Learn your target audience in sufficient detail
From demographic features to what they like
The facts they value and their patience
So you need to establish a sincere connection
Between your brand and your target audience
The second tip is
Build your strategy
If you want to know how your brand is known
Create personas
And detailed as much as possible
Decide
How you want to reflect the persona you created from which digital channels
Most brands make mistakes by trying to be active on all social media platforms
The important thing is not to look at bit everywhere
So to be popular on the platform that will be the tool to
Promote your brand in the best way
Consider the problems you will encounter in the strategies
you create
So make backup plans
And produce proactive solutions by making budget plans
The third tip is
Identify your content with what type of content and which topics will you address your audience
How should your contacts timeframe be
Make detail configurations
By answering
This questions
Make sure that your content
Is clear
Sincere
Understandable remarkable
And niche
Use plain language
That builds trust and loyalty
Ensure that your content is continuous and not frequent
Enough to make your target audience
Get bored
The fourth tip is
Take regular measurements
Analyze efficiency and effectiveness
Among the different types of content, you publish
Make it easy for your target audience
To reach your brand by doing SEO studies
Use the right digital tools
To help your contents reach more people
Standardize your measurement
And reporting activities by
Performing them regularly
So
Make retroactive improvements
And forward-looking plans
In your content marketing strategies
Due to your outcomes
The fifth tip is
Benefit from the power of
Social media
It's not enough to publish your content on a blog or website
You should position your strategies on social media networks
This will establish a loyalty bond
With your brand and target audience
And gain you prestige and reliability
And the final and most important tip is
Become an influencer marketer
With the implementation of
Content strategy is within the framework of hybrid marketing
Brands reach the
Fastest growth rates in the digital world
Today the most successful content marketing performance optimization is integrated with customer insight
It provides more data to brands while informing the target audience
The content cycle is
Influencer marketing
In influencer marketing
Brand positioning is the fastest
It provides the most effective positioning of the products
As reliable
Accessible
And affordable
It's an innovative digital marketing channel
That maximizes the return on investment
So much that brands
Like NYX
Have been using influencers as brand faces
In recent years
With influencer marketing
A marketing strategy focused on influencing purchasing
Behavior
Well
That's it for the tactics
Now
Let's recap on them
How can we do content marketing?
Set your goals
Build your strategy
Identify your content
Take regular measurements
Benefit from the power of social media
And become an influencer marketer
Yes. That's all!
I hope this video helps you learn how is content marketing done
Apply the tips in this video and see the results
If you like this video about content marketing
Please check out our other videos
Also you can visit our blog by clicking on the link in description
And get more information about this content
Take care of yourselves
Bye!