Use your whole brain. In this episode, I'm going to address the question "What does
right brain versus left brain mean?" This is a game-changing concept that I want
you to understand no matter what you do. Because many people choose to just go
into left brain decision-making or right brain decision-making. It's best if you
use your whole brain.
So, my name is Doug Andrew. And I've been helping people understand how to
optimize their financial assets and minimize taxes for more than 45 years.
But I learned something through the process. When I would have people come
(let's say) a married couple, many times one in the couple, most generally maybe a
husband would make decisions maybe more logically. Now, not always. Sometimes the
wife would, a woman would. But many times a man would say, "Well, I make my decisions
based upon the numbers, the logic, the math." And when I would tell stories,
sometimes they would get impatient. And they would go in a seminar, "Doug, Mr.
Andrew, when are we going to get to the meat?" And I would go, "Well, we're right in the
middle of it." But the meat to a left brain person is the numbers, the math, the
logic. They make their decisions from their mind, from logic. Whereas maybe
their spouse made their decisions more from the heart, from emotion, the right
brain. So, when I would tell stories or use metaphors, they would go, "Oh, I get it.
You're telling me a story on how this works." And so, that's the right-brain
person. They learn by emotion and by the stories, but when I'm telling a story,
then the left-brain people would check out on me. When I'm telling the facts and
the numbers and showing a chart and a graph, the right-brain people just sort
of go to sleep and they nudge their partner and go, "Tell me when he tells
another story." Okay? Well, I have learned that if you do not employ your whole
brain, your right brain and your left brain, you're missing out on half of life.
And I'll explain why. When you're using your whole brain, the right brain and
left brain, you are learning or teaching high concepts, okay? That might
be the logic the left brain. High- concepts coupled with high touch with
stories examples, that is the right brain. Then you will help more people get it. So,
for example, when my wife sherry and I were raising our 6 children, many times
our children would come to their mother, Sherry for an answer to a question
because they knew dad would give them a right-brain answer. In other words, they
might come to their mother for a financial question. And she would go, "Hmm,
well why don't you go ask your father." I mean people come from all over America
all over the world and read his books on what to learn to do with their money. "Why
don't you go ask your dad." And our kids would say "Because we don't want to know
that much about it." They knew that if they came to dad, I'd
go, "Oh..." And I would give them this long story and everything like this. But how
to do this and they just didn't want to know that much.about it. They wanted the
bottom line. And they knew that their mother understood how they felt. They
just wanted the car keys, okay? This is one of their allowance early instead of
this whole long lesson. So, we began to learn how to teach and relate to our
children and then later our grandchildren with both right brain and
left brain. Because if your grandchild comes to you and they think that all you
ever do is go, "Come on, let's think through this logically." Maybe they don't
make their decisions always logically. So, they don't relate. So, pretty soon they
don't come to you anymore, grandpa. They go to Grandma. She understands how I feel.
She'll tell me a story about when she was their age or whatever. And so, they go
to the parent that will give them the answer, the assurance that they want. And
so, I've learned that in order to reach more people, I needed to teach high
concepts which I've taught my entire life with high-touch. I need to enter
weave it with stories examples and metaphors. And all of a sudden, I'm able
to relate to more people. But many times I've had to tell my audiences, "Hey, I can
tell by your body language whether you're more right brain or left brain. So,
when you're checking out on me because I'm telling a story, don't check out. I
want you to listen to the story. Why? That's not how you like to learn. But you
better listen to the story so that when you turn around and teach a child or a
grandchild this, you need to be able to teach this concept not just with logic
but with emotion. And then you'll be able to relate and you will have a richer
relationship with everybody else." You can't believe how many doctors, dentists
and so forth when I taught this concept went, Doug, I have been turning away most
of my patients my customers." Hello! I remember this orthodontist. No wonder,
it's usually the mother that came in. And a lot of times the women want to know or
make the decision on which orthodontist to use based upon how they feel. And the
orthodontist just thought well everybody makes decisions with logic like I do,
right? No. They make decisions by the way they feel. They didn't feel understood.
And so, when I begin to tell them "No, you need to tell a story or use a metaphor."
All of a sudden, they had 80, 90 percent of the people come and engage with them
because the mother of the teenager that needed the brace is going, "Oh, I like
this orthodontist." They get it. They understand what I'm concerned about and
they gave me an example a story to illustrate this. When you use high
concepts coupled with high touch, you will gather in far more customers
relationships. You'll attract more of your children, your grandchildren, clients,
customers by learning this dynamic. Concept of right brain and left brain
and I'm going to show you how I do this in
my books. So, I'm a financial author. About every other book that I write has to do
with financial asset optimization, tax minimization, how to retire and not
outlive your money. But the other half of my books have to do with abolishing
entitlement mindset. How to have family vacations with a purpose, how to have
grandpa's camp, how to teach responsibility and accountability. I've
authored a book called Learning Curves, life lessons learned while riding the
harley-davidson motorcycle. It doesn't matter what books that I've written that
you may read, you will find there are right-brain, left-brain concepts. In fact,
usually every chapter heading has a right brain title and a left brain
subtitle, okay? So, for example in my second best-selling book Mised Fortune 101,
the title of the first chapter was All The Dogs Barking Up The Wrong Tree
Doesn't Make It The Right One. That's right brain. That appeals to the right
brain. The subtitle was why sending extra principal payments to the mortgage
company to get out of debt and putting money in tax deferred IRAs and 401Ks is
counterintuitive. You're going down the highway with one foot on the gas pedal
and the other foot on the brake pedal. Now, see, I've used a couple of metaphors
there. But see you're appealing to both the left brain thinkers and the right
brain thinkers. So, in my most recent book called The Laser Fund, it's actually 2
books in one. This one has 14 chapters, 200 pages with all the charts and graphs
and explanations that the left brain decision-makers like. But if you're a
right brain person which about half of my clientele was, they were checking out
on me unless I told stories. So, you flip the book over and read this one,
100 pages twelve chapters that have 62 actual clients stories. And then I
encourage them to use their whole brain and read both. And it's a total of 300
pages. But it's high concepts coupled with high touch. You get a free copy of
this by going to Laserfund.com. You pay $5.95 shipping
adnd handling and I'll send one out to you free. If you want to see how I do
right-brain left-brain in this book, Entitlement Abolition same thing. Go to
entitlementabolitionbook.com, pay $5.95 for the shipping and handling. I'll pay
for the book and send it out to you free. But the concept is this: If you use logic,
you'll be secure. If you use logic with your clients and customers, you'll be
secure. If you use emotion you will be wealthy.
You must couple the emotion with the logic in order to become wealthy. How do
you use emotion? You get into their world. It's not about you. See, this isn't about
me. T.his is about you. It's about them, your clients and customers. It's about
your kids and grandkids. It's not about you. And as you get into their world and
might keep them up at night and what they're concerned about and what worries
them, then you begin to be sincerely interested and help being them. You help
lift others up, okay? You've got to be on higher ground to lift others up. But when
you do that and they think clearer when they're with you, then you will have the
greatest practice whatever you do. You'll be the greatest grandparent. But it's
understanding how to communicate and relate to them by being interested and
communicating in the way that they understand using right brain coupled
with left brain. High concepts coupled with high touch.