Once upon a time you were looking for how you could make your
own DIY Facebook at images or Facebook images that you could post on your fan
page that looked professional
and high quality. Images that you were inspired to create in the moment
but because you don't know Photoshop because you're not artistic because you
don't have all those fancy skills
you had no idea what to do and then you found this video we all lived happily
ever after
the end
Hi there James Wedmore here with James Wedmore dot com now even though I'm a
big fan of
outsourcing and getting people like graphic designers and people that are
way more skilled than you and I to create our graphics sometimes
we just need to get in there and get it done and if you're a big fan of Facebook
and more specifically Facebook ads
like me well then sometimes you just need to start making your own images and
in today's video I'm going to show you a really cool tip
and technique for making really good looking Facebook ad images that
represent your brand well
and convert like crazy. So let's get started oh and here's the most
important part most beautiful part is that i'm gonna be using
Keynote to do it so whether you're in PowerPoint or Keynote you're gonna find it
this is an extremely easy way in fact
if you can kinda see my screen right now I make a ton
of my Facebook ad images just here in Keynote so here's how you wanna start you
want to first of all
open up Keynote document. That's easy a new slide deck start from scratch.
Create a blank white page and then you 're gonna create a square.
So you would pull out a shape and just make it
a transparent background just so you have a border. Now the dimensions were going
here
for here is 1200 pixels by 628.
Okay so I can put this on here and I can go to arrange
and I can do 1200
by 628. The problem is when I do that
is it's really big and so what i do is i constrain the proportions on the right
and I just drag it in so that I almost like it's what people see when they're
actually
on Facebook. Just that gives us a little bit more thing and this is our campus
whatever we're gonna create needs to fall within the parameters of these
dimensions here. So that's very easy to start with.
That's step one. That's really easy. Whatever you fill in there is up to you
but for a lot of us a blank canvas is a world of problems. What do I put in there?
How do I fill it?
So that's exactly what I'm going to show you how to do right now. What you're looking at
right here are examples
of
either images that I've created or Facebook ad images that I've created um
using a very cool style that I I really like and kinda stumbled upon and I think it
works really well. So what I want to do is
recreate something like this. Okay so it's very very easy.
The first thing you're gonna want to do is find an image. Now it can be an image of you
it can be an image of
your what you do, something that symbolizes
your industry your brand or what you stand for. Now here's a great example
this is
a picture that I personally took of my business partner Brandon Lucero. He's up
on stage at one of our workshops.
He had his arms up like he's doing a big explosion. I said perfect. This is just an
image I took my iPhone right?
Really simple. The way you bring that into Keynote is just go into insert and
choose.
Find that file. Drag it in here and I actually have it on top of our little
canvas here.
So the first thing I want to do is I'm gonna do control right send to back.
So now it's in the back
and so you can see our red line above it and I'm gonna go over to the right
and I'm gonna make sure that I'm selecting this image and I select the
image column and I do
edit mask. And what i'm looking for is to trim it up
with our red line. That way it doesn't have any
overlapping. You can just drag it, play around with that a little bit
yourself. Okay and then I just wanna clean that up right down here at the bottom.
So that's pretty good. So that's our image. Ok so
I can play with that. I can zoom it in more, I can zoom it out. I can move it
around whatever I need to do
not going to go into that I just made it simple here today. Then what I want to do is I want to select
the image again
I wanna be on the image column and I'm gonna take the saturation and I'm going to go
all the way to the left so it's a negative a hundred. That creates a black-and-white
image. Then what you wanna do is you want to drag
a shape a square onto your canvas
and we want to make this bigger then
then our canvas right here okay then what you wanna do is you might wanna
make sure that it says fill
it just says color fill. Okay right now it says white so
I want to change it to any color that maybe do have a color that represents
your brand?
Like let's see your big brand color is red. Okay great. There's red
I wanna make sure that I have no border and no shadow
on it. So I've gotten rid of that. Then what we do is we just play
with the opacity. I like to go to about a 50 percent opacity.
I think that makes starts to make it look really awesome. Okay?
So there you go there it is with red and then what I can do as I can come back
here and say well I don't like that color. Let's try the blue.
Let's try a darker blue, right and I think that's the one I actually chose.
So then what I want to do is once I'm you know still playing around with it more
I wanna match it up there okay but we're not done.
Now we get to add a little bit of flair. So the next thing I want to do is I want
to take one more shape
okay we're gonna bring that on here. We're gonna do for the fill we're gonna
do
no fill.
Okay we're gonna do a line border and we're gonna make this line
white and we're just gonna make it two points.
Now I don't know why but aesthetically
putting a border an
internal border around it starts to make this thing look kinda cool
and I can actually bring it in more.
What I love about Keynote
is that it helps you to like match everything up and make it even.
Then what we want to do is we wanna put some text on here. So I can just open up the text
and I know you can't see it
and I can say
learn how to make Facebook
ad images. Okay
and I bring this on and I know you can't see this so I'm gonna make first thing I'm going to do is I'm going to do is make it white and
then I'm gonna make it like
50 thats really too big but
we can of course make it two lines. I'm moving really fast but
they do call me the Keynote master and then
there's there's the makings of our
the first stop of our Facebook ad image
and what we can do from here is a lot of things. I can move the text around maybe
put it down here so you can still see Brandon
I can change the font type.
One my favorite ones don't steal this, this is my font
is Bebas Neue and I really like that one. See how like a simple font
change
can make a world of difference, make it a little bit bigger here.
Okay and then what you can do
is you can change the line spacing and I can do that down here in spacing.
Boom! Okay now here's the final step that we need to do. Now this
you might want to add more maybe you wanna add an image. Like let me let me give you an example
of something.
Maybe you wanna pull in something like BOOM a rocket ship
and then you're going to have your rocket ship going through the page or something like that
yes we've done rocket ships before.
Okay you know something like that
but here that's just a great example of a preliminary
styled image that you can use. You can you can have your
logo or a button or something in there as well. But before we upload it if
we're gonna do paid ads
here's a few things we need to do. First of all a shortcut on the the
keyboard is command shift four.
That'll bring up our cursor across there cursor
and we want to drag across and capture this image
that'll take a screenshot of the image. Now I have a folder on my desktop
all my screenshots and that's a you can google how to create a folder of
for
putting all your screen shots in there. Otherwise they just sit on your desktop and there's
our facebook an image.
I like it. I like the style. I like how it looks.
Again we can look back at some of the other ones I've created just like
oops I moved this one over how that looks.
I think it's I think it's pretty fancy. So we have this image here
what we need to do now is this. From Google
you want to type in the Facebook grid tool. Okay
This is super super duper important and it's
for me it's this third one down. It says Grid Image Checker. Okay, so it's
I don't know if this is exactly, this is social contest dot com check image I
don't think this is Facebook itself but you can still use it.
But what we wanna do is we want to upload the photo that we created. So I'm going to my screen shot
folder.
I'm gonna pick this image. I'm gonna bring it in here and
now you'll see what what we're doing is we can only have 20 percent of text and
I'll show you right here. So we want to click
every square that has text.
Two, three, four, five now right there
is 20 percent but you can see that we're spilling over
and if we were to technically do this one this one and
that one you'd see that now we're at 32 percent
text and so what you would have to do
is go back and fix that.
So here's a little like a you know way you can do that
kinda quickly and easily. I go back to the five squares
and then you can kinda just
take a take a screen grab of
what five squares kinda looks like and you can actually as you're pulling your
crosshairs you can see what those exact dimensions are
and you can play with that a little bit. Okay so I would go in make the lines
and make the difference. Here's the biggest advice I can give to you on this call.
You know whether you want to make your images yourself or have someone else do them or make
them look like this. Maybe you don't like this style I don't care
but uploading your Facebook ad images
this is for paid ads on Facebook. You want boost a post, promote a post stuff
like that, if they
They will check and if you're putting up too much text
they penalize you and people have been getting their accounts shut down for that.
So this is not something you want to ignore. That's not a step that says oh
that's not for me. No if you
don't want your account shutdown you definitely want to do that. So there you
go that was my little tutorial
a little way of for non creatives to get creative in your business. While I got
ya here I'm gonna show you
two other examples of ads that I did
that I use the site called Swiftly
actually I'm gonna show you three ads. So there's a website called Swiftly where you can
get graphics made
for nineteen bucks. I have an image of me from my GoPro
and this is me surfing and for nineteen dollars I said
Hey can you get a laptop in my hand? I was not really surfing with the laptop
and he added it
and he had it done in less than an hour. Here's an example of an image
where he took an image and then he
blended together this is you know you saw something similar to this in the beginning of this video
where he just blended a gray so I could put
texture and I've used this style for Facebook images. In fact here's an example
of one
just like that, looks very similar. And here's another example I had I took a
screenshot from one of the videos I was doing with
with my good buddy Brandon Lucero and I put this video
this image on Swiftly and I just asked a gentleman to create a
gold glow around our laptop to make it look like we've just found
gold and he did that in less than 30 minutes and brought it back.
Now here's another way that we can use our opacity and do some really cool
stuff. So I can take some text
like let's say this is the seven lessons I learned.
I'll bring this up to 150 and I'm just gonna show you
I can put that down there at the bottom
and then what I can do is start to go over to Style and I can
bring the opacity in and just lighten it a little bit
is has a really cool effect.
We'll even try it as a as a black and see if that
if that looks cool too. Yeah I think the white still stands out better.
So we'll go back to that. So there you go a fun little way that I'm using Keynote
to make some of my Facebook ad images and making them really fast and the thing is
is that then I create just this swipe file
so I have different images to choose from and and different text and I can make
my images so fast now. So notice how I've taken the same image
and used it multiple different times in different ways
just like this one and that one. So this is all about making it more
efficient
easy quick and just get it out there. Get it to look as good as possible.
My name is James Wedmore. Thank you so much for watching this video. If you haven't subscribed to my
my channel yet
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