♪♪ >>> WHAT ARE WE DOING?
>> WE'RE BACK, NOW, WITH WHAT COULD BE THE FUTURE OF FOOTWEAR.
WHAT IF YOU HAD YOUR FEET MAPPED AND WALK OUT WITH A SNEAKER
THAT'S BEEN PERFECTLY CUSTOMIZED FOR YOUR FOOT?
>> THAT SOUNDS GOOD. THAT'S THE CONCEPT OF A NEW PAIR
OF SHOES RESULTING IN A COLLABORATION BETWEEN ADIDAS AND
CARBON. JOSEPH C. SIMONE IS THE FOUNDER
AND CEO. AND TORI BOWIE IS SPONSORED BY
ADIDAS AND A LEGEND. HOW DOES THIS WORK?
THIS IS A 3D PRINTER. YOU'RE MOLDING THE SHOE TO OUR
FOOT? >> THAT'S RIGHT.
THE MID SOLE FOR THE SHOE WAS MADE ON A PRINTER SIMILAR TO
THIS. WE'RE PRINTING SOMETHING THAT'S
SIMILAR TO THE MID SOLE IN MID-TIME.
THIS IS GOING TO BE ABOUT SIX MINUTES.
WE CAN MAKE COMPLEX STRUCTURES, TAILORED TO PEOPLE.
>> YOU'RE TEAMING UP WITH ADIDAS.
WHY CAN'T THEY DO THAT WITHOUT A 3D PRINTER?
>> THE COMFORT AND THE STRIKE ZONE HOW YOU WALK.
YOU DON'T WANT A STANDARD SIZE 9.
YOU WANT A SHOE FOR MATT OR SAVANNAH OR TORI.
TAKE DATA AND USE MATHEMATICS TO DESIGN A SHOE FOR ABINDIVIDUAL.
AND IT'S FINISHING IN REAL-TIME. >> YOU'RE WEARING A PAIR OF
THESE. DOES IT FEEL DIFFERENT FROM
OTHER SHOES YOU'VE WORN IN THE PAST?
>> OF COURSE IT DOES. THEY FEEL AMAZING.
I MEAN, THEY'RE TAILORED JUST TO FIT MY FEET.
>> DO YOU THINK IT WOULD GIVE YOU AN ADVANTAGE?
>> IT GIVES ME AN EXTRA BOOST, AN EXTRA BOUNCE.
MORE ENERGY. I THINK THIS IS OUR FUTURE RIGHT
HERE. >> THIS ONE HAS BEEN COMPLETED.
AND IT WAS JUST AT THE BEGINNING WHEN I WALKED IN THE STUDIO.
>> WE PRINT SHOES IN TENS OF MINUTES.
WHAT THIS MEANS IS ABOUT QUALITY, SPEED AND SCALE.
YOU CAN DO THIS NOT JUST FOR INDIVIDUAL HIGH-PERFORMANCE
ATHLETES BUT EVERYBODY CAN GET A CUSTOM SHOE.
>> IS THE VISION THAT YOU GO INTO THE SHOESTORE AND THERE'S
ONE OF THESE. AND YOU WALK OUT MINUTES LATER
WITH YOUR CUSTOM SHOE? >> YOU GO IN A STORE AND GET
MEASURED. AND WITHIN DAYS, THEY CAN
PROVIDE THAT SHOE TO YOU. >> WOW.
>> WHAT ELSE CAN THE TECHNOLOGY DO?
>> AS WE LOOK BACK HERE -- WHAT WE CAN DO IS GO BEYOND FOOTWEAR.
WE'LL MAKE THESE IN THE HUNDREDS OF THOUSANDS AND MILLIONS AND
TENS OF MILLIONS. BUT THIS TECHNOLOGY ALSO LENL L
ITSELF TO APPLICATIONS IN AUTOMOTIVE, AEROSPACE, AND
DRONES. ALL THESE INDIVIDUAL PARTS.
THIS PART WOULD BE HARD TO FABRICATE THINGS LIKE THIS.
AND THIS CAME OUT OF A DIGITAL PRINTER.
>> YOU'RE ALSO A