- Hey everyone, Eric Siu here and I am going to give you
the top six, six marketing trends for 2019,
so you can go out there and kick some butt.
So here we go. Number six.
Conversational marketing. I'm going to give you a quick
insight as to what it is exactly.
If you look at intercom, if you look at drift.
These are all different chat programs that you
can install on your website.
A conversational marketer is someone that can
actually engage right sequences that engage with people
that are on your website that
are looking for something specific.
These chatbots, just calling them that.
They're getting smarter and smarter
and over time they're going to be able to predict
exactly what people are looking for
so conversational marketers are going to become
more and more important.
I think this year it's gonna get,
it's gonna take one notch up.
When people talk about AI in chatbots.
I think it's going to level up where it's actually
going to be able to predictably guess
what people are looking for and respond to them accordingly.
Number five, is around audio.
When you talk about podcasting for example.
When you talk about even this,
this is converted to audio format too.
Audio is just something that's very easy to consume.
I'll give you an example.
When I was speaking at a conference in Amsterdam,
someone said, "I listen to you in the shower".
How intimate is that?
When you have someones focus when you're doing something,
maybe you're at the gym.
Maybe you're running
and you're just listening to something.
It becomes an intimate thing.
Actually I've had someone come into the office
earlier this weekend and said, "Matt it was really weird
talking to you because I listen to you on my drive
to work every single day".
So listening to someone,
you're going to build a relationship with them at scale.
The thing is, when people are watching something else,
it's hard to focus.
But when you're doing audio, most of your focus is
on the audio.
That attention is priceless.
One bonus, I'ma give you around that is
if you add audio to something that you read.
So if you add Amazon Polly to your website,
that's going to help you increase the dwell time
on your site.
So that's good for SEO.
Number four, you're watching a video right now.
Video is not going anywhere.
In fact, it's getting bigger and bigger.
Every marketer I know, I literally just had lunch
with somebody today and he's like, "Yeah, I just
hired someone to follow me around".
Okay, everybody's doing this video thing right now.
Video is big, because now you get to visually see me
and you're building a relationship with me,
and now if you actually see me live somewhere,
it's actually an opportunity for you to get to know
me even better.
It's intimate right?
How do you build a relationship with people at scale?
You could use video, not only that,
you could use it for anything right?
And I think it's just so powerful.
Video has been on the upward trend.
It's getting even bigger.
I think it's gonna really just explode in 2019
because everyone just needs more and more video.
In fact, we add video to each and every one of our
blog post to help increase the dwell time.
From an SEO perspective, do that as well.
It's going to help you increase your dwell time.
Number three, live events.
A lot of stuff the stuff, what we're seeing now,
the trends are, people are starting to take online
and you go offline because
we're trying to build a relationship.
We want to get even more intimate with people.
You do live events.
What do you throw?
A tiny conference.
Which might be anywhere from 10 to 30 people or so.
Keep it small. Like I did one
in Cabo recently. That was really good.
We went deeper on relationships.
You can only go so service level with audio, video at scale.
You want to use those as alley-oops.
That's a pass in basketball where you can just slam
the ball in.
Or a volleyball setter.
Setting the ball up and you can spike the ball down.
That's what's happening when you're doing audio,
video, written content.
You want to translate to live events.
I recommend throwing your live events because
you know when you attend live events,
you are able to take it one step further.
But when you are the one throwing the live event,
it becomes infinitely more powerful.
Look it doesn't have to be a tiny conference in Cabo.
It can be a dinner at a conference that you're attending.
You can do it that way.
Number two, we talked about video,
but what about live video?
Instagram, Facebook, YouTube Live, Twitch Live.
We see people, influencers out there, that are going
live on all four at once
and that's powerful.
Because now, what you're able to do when you build
a good audience, you go live,
you can actually drive ads towards that audience
and build an audience and re target those people too.
So you're going to see a lot more live going on.
A lot of marketers have been taking advantage of live.
I recommend that you really consider live.
Take it more seriously because it's going to
go at a distance for you.
And the number one is collaborations with people.
Whether we're doing YouTube collabs on this channel,
we do it with other people that have a similar size.
Maybe they're bigger than us,
maybe a little smaller than us.
But when you're collaborating with people,
you're building relationships.
You're getting able to tap into their audience.
And your building more good will.
Recently, started to do lives with people on Facebook.
Those have been great.
The people enjoy a nice little change up.
Then you're able to build long term relationships
with the people that you're collaborating with.
Look, whatever you're trying to do
from a business standpoint,
you're gonna need to partner up with other people.
You're going to need to collaborate.
Those are just six ways that you can go about building
these marketing trends.
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Get ready for 2019.
Get ready to explode your marking and let's do it.