Ah, marketing...! If you've clicked on this video,
it's probably because you got to the point where you're like,
"I've tried everything to market my handmade shop!
I'm just not getting the results that I want.
I simply don't know what else I can try. Nothing is working." And if that's you,
I want to help you get unstuck,
by showing you what the problem most likely is as well as three actionable tips
to get you out of this marketing rut. Let's dive in!
Bonjour!.
My name is Deb and I'm a handmade business coach and the founder of Tizzit.co,
a membership community for makers and handmade shop owners.
I understand that it can be so frustrating trying to market your handmade
products and really putting a lot of work into it,
but without much results to show for it.
And although I'm sure you're a kind person at heart,
you might be at a point where you're looking at other shop owners that are
maybe more successful than you and instead of going, "yay, go!
Community over competition! So inspiring!" you're actually thinking,
"what is it that you're doing that I'm not? What's the secret?
What am I missing?". So what's really going on here? Let's unpack it.
When I hear makers tell me "I've tried everything and nothing is working" it's
usually a big red flag for me and the symptom of marketing FOMO or
fear of missing out.
This happens because of the abundance of information out there on the internet
and of people bombarding you constantly with their magic,
secret tricks to more sales: "You need to be on Instagram.
Why aren't you on Pinterest? This is how to trick the algorithm!".
Everyone's got some sort of tactic they want to force onto you and you feel like
if you don't follow their advice, you're going to fall behind. But look,
when you're trying to do all of the things or you're doing all of the things you
are effectively doing nothing properly.
You're tricking yourself into thinking that this next tactic you haven't tried
yet,
or this new social media platform that you're not posting on is going to be like
magic. And you're scared that if you're not everywhere,
you're going to miss out - you've got marketing FOMO. Successful sellers,
on the other hand, embrace marketing JOMO - joy of missing out.
They know they can't do it all so they pick one or two social platforms or one
or two marketing tactics and they stick to it,
joyfully missing out on the rest of them.
This allows them to dive deep into each one and to gain real momentum.
So here are the three most important tips I want you to remember from this
video. One: focus. If you think you've tried everything,
but aren't getting any results, I'm sorry,
but you haven't tried anything properly.
Commit to one platform or one tactic and dive deep into it until it's generating
visits to your shop. You do not need to be everywhere. In fact,
you absolutely shouldn't be everywhere.
Stop doing so much and focus on doing one or two things really well
instead. Two: take responsibility. If you commit to one thing,
say Instagram, and you're not getting results from it,
you probably didn't give it a good go. Look, Instagram isn't broken.
The algorithm isn't broken.
And it's not that your customers aren't on Instagram.
What's most likely is that you haven't quite figured out how to make it work
yet. So before moving onto the next thing always ask yourself:
"did I really try to learn what works and doesn't on this platform?
Did I try for long enough? Did I experiment and try different things?
Am I giving up because it's harder than I thought it would be?" Number three,
and this one is tempting - I'm tempted with this myself all the
time - is that when things start to work out on a platform,
like you're starting to see some results and you're like, "cool,
I've got that figured out. Let me go and try and do this other thing now".
And yes, okay, what got you here won't get you there,
but it has still got you here.
And what I see happening too often is that you start taking that thing for
granted like, "Oh, Instagram is working for me now so that's nice.
I'm going to dive into this other tactic now".
And if you do it too quickly and you don't have a system in place to keep doing
what you were doing that was working and doing it consistently,
and you're too focused trying to build up a new strategy,
what used to work and that you took for granted is going to start to
suffer from it and your results are going to plummet. So yes,
you should slowly add more marketing channels to your strategy,
but always ask yourself: "if I start working on this new tactic,
will I still be able to work consistently as I've been in the past on this thing
that's working for me?" Now, here's what I think your next best step should be:
below this video I will link to the free Tizzit training library.
There are lots of guides, videos, and resources in there, all free,
to help you start and grow your handmade business.
So check the link below and I'll see you there. Thanks for watching, au revoir!