In the past, I’ve made multiple videos about how big acts are done dirty by their stylist
but because there are also many coordies that literally never once failed to make their
artist look good, in today’s video, I will give them the right shoutout because they
deserve it.
However, before jumping into the video, I want to point out how ironic that most of
the stylists here work for groups coming from mid-range companies.
1.
WJSN
Being praised as the girl group with the most gorgeous concept in K-Pop, apparently a large
part of this precious title of WJSN was thanks to their coordies.
Without pretty costumes to vividly portray their special concepts, there was no way netizens
would recognize WJSN in such a way.
Especially because WJSN is a big group and in one year, not only the whole groups went
on multiple promotions but so did their sub-units, netizens believed their coordies' creativity
must be boundless to dress them differently each time.
As found out by a netizen, the group’s coordies always had to devise a clear plan for every
single stage and because there were many members, they would switch up color placements, clothing
cuts, and accessories while working within a set palette to maintain a harmonious theme.
Back in 2018 and 2019 when WJSN was yet to be famous, the gout of their coordies has
already made headlines here and there since the way they dressed such a crowded group
was so aesthetic.
Netizens even said WJSN’s coordies were winning the fashion game regardless of many
renowned stylists under big companies as besides excelling at giving each member a stylist,
comfortable, and unique look suitable to their own characteristics.
Take this time for example.
As Dayoung has always been the girliest member in the act, she was the only girl to wear
a cute little beret hat and a gemstone bow.
However, when it comes to a more energetic member like Yeonjung, the coordies switched
things up, letting her wear a black crop-top and a chunky buckle belt.
Still, do you know what’s the detail that showed the wonderful meticulousness of WJSN’s
stylists?
Rather than having the sleeves formally down like the way Dayeong dressed, the coordies
rolled up Yeonjung’s a little bit to better illustrate her image.
Or most recently when the group came back with Last Sequence, they were dressed in probably
one of the most colorful fits of their career to suit the Summer vibe.
Yet, such a challenging color pallet seemingly posed no difficulties to the stylists as the
girls still appeared completely gorgeous.
The most interesting thing was even though most members wore skirts and dresses, their
fits were still wisely altered here and there to avoid repetition, creating not only a harmonious
look for WJSN as a group but also help each members stand out as an individual.
Even when it comes to WJSN’s sub-unit CHOCOME, the coordies still take best care of the members
appearances with rather elegant pastel outfits or vibrant monochrome dresses.
That’s why earlier this year, netizens praised WJSN’s coordies for “reinventing stage
outfits” like no others because they knew very well how to refer to various old-time
pop-culture icons and simultaneously remain stylish.
2.
SEVENTEEN
Despite being one of the most crowded boy groups with up to 13 members, SEVENTEEN has
always apparead at their finest thanks to the hard work of the stylists.
Besides keeping their styles consistent as a group, the individual charm of each member
is also paid careful attention to so that fans wouldn’t be bored watching them.
Stylist Seo Soo Kyung, who has been with SEVENTEEN since the VERY NICE era, also shared that
his job is “nothing but try to make their physical features stand out,” implicitly
confirming how daunting her styling job has always been.
The most interesting thing about SEVENTEEN’s coordy is that, although she has been with
the group for a very long time, hardly had she even run out of ideas or had to recycle
the outfits of the previous stages.
Literally for every performance, there is always something new brought to the table
and even until now, netizens still frequently exclaim Soo Kyung for nailing her job so well.
Just four months ago, there was a long dedicated only to complimented how good the stylists
of SEVENTEEN had been doing and as if styling the group well was naturally embedded in their
DNA, they still managed to create such a good look even though sometimes they seem to have
no idea what they would do.
In the comment section, many also said the OP has got quite a number of examples and
probably SEVENTEEN’s stylists should be called the top-notch team of the K-Pop fashion
game considering how well they did.
Most recently, the coordies has taken fans aback again with their dedication to making
SEVENTEEN the most polished boy group of K-Pop because when Jeonghan had to wear an arm-brace
after a severe injury, they had gone extra lengths and tailor-made him various arm-braces
suitable for each stage.
Besides matching the color and material of the arm-brace with his outfits like you can
see in these photos, they even carefully decorated it to match with the patterns of the fits.
At one time, it would be studded like this but on other times, it would be covered by
glitter or by a bunch of colorful badges.
A little FYI about the stylishing job for SEVENTEEN as revealed by Seo Sookyung is she
always has to prepare at least 52 outfits for the group’s stage as they often have
at least 4 performances.
What’s even more mindblowing is that those 52 costumes are yet to include accessories
and shoes, which often amount to 32 pairs.
For domestic events, Sookyung said that SEVENTEEN would need around 30 big-size suitcases to
ensure their appearances at the finest and for foreign concerts, the number spiked to
40.
That’s also why the group always spend at least 1 hour for the check-in process at the
airport and need two big trucks to transport their clothes.
After learning about this, fans joked that even if the suitcase company was on the brink
of bankruptcy, they could still quickly make profits if they had SEVENTEEN as their sole
customer.
3.
IVE
Back in March when netizens voted for top 4 girl groups having the prettiest outfits
that caused a stir, IVE was seen second on the list.
Though it’s undeniable that the group’s stylists deserved the criticism a while ago
for dressing the girls inappropriately, especially when most of the members were still minors,
it’s also undeniable that they excelled at their job most of the time.
On big forums, IVE’s coordies are frequently praised for not only having dressed the girls
in luxurious and elegant outfits but also for adapting according to fan’s feedback.
By that, I mean if you’ve watched the video THE PROBLEM WITH IVE I’ve made a while ago,
you will know that the group used to receive lots of hate for the costume discrimination
between Jang Wonyoung and Yujin versus the rest of the members.
However, things have changed now as the stylists have listened well to DIVEs and styled the
members to be harmonious as a group rather than making others the back-up dancers of
some individuals.
As IVE set themselves apart from the girl-crush trend to follow the classy, high-end model
image, their coordies have helped them a lot by always choosing the most expensive fits
for the girls.
This spirit was already seen clearly at IVE’s debut showcase as all of their outfits bore
a heavy Versace vibe.
In the following stages, the group was always seen in sophisticated costumes.
Even with the sporty, basic tennis skirts, the stylists still found out one way or another
to mix and match, making the items more elegant and girly.
IVE’s magazine cover costumes are also top-notch in terms of portraying a high-end model image
and regardless of the photoshoot concept, the coordies have never failed to add the
luxury aura to the members of IVE.
Rather than chasing the big aegyo-sals trend and cutesy makeup style, the coordies would
either opt for the natural, minimal look that compliments the natural beauty of each member
or go for a more mature, muted style that better portrayed their “luxurious girls''
concept.
4.
woo!ah!
Starting to rise to the brighter stardom with their recent comeback Danger, woo!ah! not
only proved how long people have been sleeping on their talents but also how pretty their
styles have always been from day one.
According to netizens, it’s such a huge brag for the group that their coordies have
always put their mind and heart into presenting the girls at their best.
In fact, their clothes, makeup and hairstyle aren’t simply beautiful but also tailored
to fit the concept of each comeback and complement the beauty of each member.
For example, in Danger, as the concept was all about the candy sweet feeling of a young
girl being in love, woo!ah! was often dressed in adorable, girly dresses and skirts rather
than energetic costumes like shorts.
However, that didn’t necessarily mean their images were repetitive because they’ve already
had the best stylists on Earth have their backs.
When going for the minimal black and white palette, the coordies would go for something
extra like the gem-embedded puffy dress, babydoll blouse and the special skirt highlighted by
a big bow.
However, when opting for a more colorful palette, they would dress woo!ah! in basic items like
crop-top and A-line skirts.
Still, these stylists knew how to incorporate different styles into these “basic items”
to refresh woo!ah!’s image after every stage.
When the times called for something more energetic, for example their Purple comeback back in
May 2021, the stylists consistently sticked with shorts and crop-tops throughout the promotion.
The most interesting thing was that, despite the limited range of clothing choices, never
once did they make the whole group wear the same clothes, and never once did they fail
to make woo!ah!
look harmonious as a group.
So, which other groups do you think also have the top-notch stylists to take care of their
looks?