- Content marketing is competitive,
but there's a certain type of content
that works extremely well.
Do you want to know what it is?
Hey, everyone, I'm Neil Patel.
And you need to learn
how to write this type of content right now.
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So what's the type of content
that you need to learn to write?
It's actually long-form content that is data oriented.
I'm not talking about long-form content,
I'm talking about long form content that is data oriented.
And I'll go into that in depth in a little bit
and I'll give you some stats before we dive right in.
So a study conducted
by Backlinko found that the average page on Google
that ranks on the first page contains 1,447 words.
Now, this doesn't mean that your article needs
to contain 1,447 words or longer to rank.
He was just saying that's the average.
If you're trying to rank for how to tie a tie,
no one wants to read 1,447 words.
If you want to rank for the biography of Abraham Lincoln,
1,447 words is not enough either.
So you need to think about the topic, who else ranks,
and that'll give you a good sense
on the length of the article.
Here's another interesting fact,
websites with above average time on site tend
to also rank higher on Google.
Typically, if you have more words on your page,
you tend to get a better average time on site.
Now, according to our own data from neilpatel.com,
we're seeing long form content
with stats and data generating
almost three times more backlinks,
which helps our overall sites rankings.
Now, when we don't include data,
we're not getting as many backlinks,
which is why I said long form content
with data is roughly generating three times roughly
more backlinks than content without data.
But here's what's even more interesting, right?
Everyone believes that if you have long form content
and you're generating more backlinks,
that you're just going to get tons of traffic.
What most people don't realize is the long form content
that's super in-depth that has all that stats and data
that generates a lot of links,
doesn't always generate a lot of search volume.
A lot of times people are searching
for stuff like how do I get my dog to lose weight?
How do I, what is SEO, how does SEO work?
What does SEO mean?
That's kind of like the basic stuff,
but that's actually
what generates a lot of the search volume people search.
What's a low interest rate credit card,
but that's not really the stuff
that generates the backlinks.
So if you write long form content with tons of data
and stats in there, you'll get the links,
which will cause the rest of your site to rank higher.
So how do you write this kind of content?
Well, first off you need to research your competitors.
You can go into Ubersuggest, you can type in competitor URLs
and look at the top pages.
This will show you their most popular pages
by traffic and backlinks,
and even shows you the people who link to those pages.
So now you can hit them up,
because if someone links to your competitors
and you hit them up,
the chances are they'll link to you as well.
For some weird reason,
a lot of webmasters and site owners try to reach out
to people that don't ever link to their competitors.
No one links to anyone in your space,
probably don't know it,
they probably not willing to link out.
It's going to be a much harder time to get those things.
I also want you to check out your competitors topics.
So within Ubersuggest,
you can put in your competitor URLs and see all the keywords
that they rank for.
This will show you the topics that they're going after.
And this will give you ideas,
some of the keywords that you should consider going after.
And if you take those keywords
and put it into the keyword ideas lists within Ubersuggest
in that report,
it'll show other related keywords,
more long-tail ones that you could potentially go after it
and it'll tell you which ones are easy
to rank and hard to rank for, for your website.
Now, once you have idea of keywords,
I want you to make an outline covering everything
that's relevant to that topic, right?
What I mean is if I'm writing article on SEO,
I would want to cover site speed, meta-tags, on page SEO,
broken links, backlink building,
I want to talk about writing content,
promoting it on social media, interlinking,
robots.txt files, Google Search Console.
You want to go super in depth,
because the more in-depth you go, just think Wikipedia,
the more likely are you are to rank.
And then I want you to add stats and data and research,
even videos and image content.
If you can't find them,
go check out places like Google Scholar,
where sometimes you can find
a lot of interesting stats or data,
or you can Google and find them and make sure you link out
to those resources where you pull the stats and data from,
or you can pay a researcher on Upworker or Fiverr.
And when you're writing content,
you want to make sure it delivers the need for the searcher.
Anyone can create content around a topic,
but if your content solves the problem for the searcher,
be like, "Hum, I just read Neil site,
and I got everything I needed,
I don't even click the back button
and go find other content on that.
And when you do that,
that's the type of content that's going to rank higher,
but keep in mind when you include stats and data,
it also pushes you as an expert.
Remember, Google has this thing called E-A-T,
Expertise, Authority, Trust.
By showing your expertise, authority, and trust,
you're more likely to rank better,
which will then get you more traffic
because Google doesn't want people like me Neil Patel
to write articles about cancer.
What expert am I?
I'm not even a doctor.
That could actually be misleading
and cause inaccurate information to be ranked on Google
and hurt other people in their lives or their health
or their money or their wealth.
So that way Google wants to rank articles from experts.
And by doing this,
it also makes you an expert
which helps increase your rankings in the long run.
If you need help with this,
check out my ad agency, NP digital,
where we do this for companies.
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If you have any questions related to the article,
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