- I'm Alex Berman from Experiment 27.
Most of our sales still come from cold emails,
which is completely opposite of most agencies
who get a lot of their sales from referrals.
Referrals is the number one channel.
We get most of our sales from cold emails.
And today I want to jump in and show you exactly what I do
when I send these cold emails out.
I'm about to go in and show you the exact email script
I'm using right now to get clients.
This has a 15% meeting book rate.
I'm probably gonna have to re-write it after this video.
The exact channels I go in to find my clients.
I'm probably gonna have to change 'em
after this video, as well, because this is so valuable.
So let's jump into it.
(techno music)
So it all starts with the lead generation document.
I like to go into Google Drive doc
and just create a few different columns.
So here's company, website, name, email, portfolio item,
and channel.
You also want to write your email template here.
Here's mine.
Question about company.
Hey name, came across company on channel recently
and I'm seriously impressed with what you're doing.
Congrats on working with portfolio item.
I run x27 and I'm in charge of growing the number of clients
agencies like company get.
Then it keeps going, you can pause it,
you can read through it.
So we have a few different points we customize in the email.
Company name, first name, the channel you found them on
are the only points.
So I found all of these guys on Dribble.
You go to where your clients are, right?
If you're looking for restaurants, it might be Yelp.
If you're looking for financial consulting firms,
maybe it's a Forbes list.
Anyway find a channel where these guys hang out,
even if it's just a big list of clients.
And copy paste that into your channel section here.
So for today, I'm going through Dribble.
There are still a lot more agencies on here
that we could reach out to.
Next, you want to find some things
that the people can relate to.
So I've got company name, we'll pull the website,
the name of the contact.
For us, it's normally reaching out to the founder
or the CEO.
For you guys, it could be the director,
if it's a slightly larger company,
or even the founder themselves.
And then the portfolio item.
I'm gonna send 40 emails today.
So I'll copy this 40 times.
Next, you go over to where your clients hang out.
For me it's Dribble.
And you have to create an account here to find the people.
So then I'll go over to all the design teams for hire.
If they're looking for design work, they're most likely
looking for leads.
Alright, so I have a bunch of these open.
Next step is to put them in this doc.
So I use this tool that splits the tabs
to two different sides.
It's called Tab Scissors.
You can grab that for free.
So let's do it.
(techno music)
Alright, we've got 40 in the doc.
Company names and websites.
Now, we've still got these three things,
name, email, portfolio item, to do.
So how do we get the name of the contact?
So I'll show you right now.
There's another plugin called, Open Multiple Tabs,
that will basically if you paste in a list of URLs,
will open them all in different tabs.
Lazy loading style, which is super cool.
So paste 'em in.
Don't load tabs until selected.
Open URLs.
And then we'll use that same plugin to split.
We are Brotherhood, a new design studio based in England,
with Jamie, Fabio, and Cassius at the helm.
So Jamie.
Boom.
And it's actually Cassius, not Jamie.
We'll also find a portfolio item from their site.
And for the email address, I like to find,
first I find their first and last name.
So it's Cassius Kiani.
Found him on Twitter.
And basically, there's this thing called emailhunter.co.
Hop on over to it.
We'll type in,
first I like to type in the URL here.
And Email Hunter will show you if any of these URLs
have been published online anywhere.
For this, it's weare@brotherhood.io
but that doesn't help us.
So if that doesn't work, I go to this website,
thrust.io.
And it's Cassius Kiani, company website,
and then it'll look for the email address for us.
And there it is, cassius@brotherhood.io.
So perfect.
Now I'll do this for all 40.
Alright well that took a couple hours.
I had to remove about six of them,
so I'm gonna have the six that we're missing.
And then we'll jump into the mail merge.
Okay so I have the script in Streak CRM.
And I just look through it one more time
to make sure it works.
And it looks like it does.
So we're gonna send it.
Alright the emails are sent.
Looks like we only have one bounce.
So I'll resend this one to Think Mojo.
Otherwise, it looks like it's working.
And just so you guys know, the email script does work.
Here's one I sent four days ago with a reply.
And you can see, Streak's tracking.
People are already opening 'em.
I'm Alex Berman, from Experiment 27.
If you liked this video, give it a thumbs up.
If you want more content like this, feel free to subscribe
to this YouTube channel for more tutorials.
And if you need marketing support for your digital agency,
check out experiment27.co.
Thanks.