- Hey, everyone.
It's Rimi from HubSpot.
Well, welcome back to the channel.
In this video, I'm gonna talk
about six digital marketing trends
that you need to know about,
and that are happening right now in 2022.
We're a couple months into the year
and digital marketing has experienced some changes.
The good news is that you don't have to hop
on all of these trends all at once to see results
for your business,
but I definitely recommend you grab a pen and paper
and jot down two or three of these trends
that you can go all in on for your business this year.
HubSpot actually has a digital marketing course
that you can take for free to broaden your skillset
and learn about things like ad strategies,
optimizing your website and growing organic followings
for your business platforms.
This course is great
especially for trend number three
that I'll be talking about later on in the video.
So make sure to check it out.
The link for it is down below.
All right, so trend number one is influencer marketing.
You've probably already heard about this
but I can't stress enough how influencers
are essentially the new digital ads to invest in.
In 2021 influencer marketing was a $13 billion industry
and it's expected to reach over 84 billion by 2028.
This is great news for marketers and business owners
because there are now thousands of influencers
all over the globe that you can partner
with no matter the size of your budget.
Depending on who your target audience
is you'll wanna choose your influencers
wisely to make sure that they are worth investing in.
And before reaching out to influencers
you'll wanna determine what your budget is
and who you think that budget would align with.
A great way for you to figure out if an influencer
is a good fit for you or not is to ask for their media kit.
A media kit is basically an influencer's resume.
You'll be able to see things
like the rates that they charge
for posts across their different platforms,
their demographics,
past brands they've worked with,
their engagement rates and so much more.
From here your team can decide
if they wanna give the green light to move forward.
Well, let's face it, people trust people
more than they trust brands
and if you can work
with an influencer that has a dedicated audience
you can see so major ROI from collaborating with them.
Influencer marketing is big
and it's going to keep getting bigger
so make sure you're investing in your brand
by increasing your influencer marketing budget this year.
Trend number two, have the human in mind.
Over the past couple of years
brands have realized how important
it is to be more personable.
When you think about how companies
used to market their products or services
it was all about being buttoned up and super professional.
But if you scroll through social media today
you'll see that brands have it shifted away from that
and now have stronger brand voices.
They understand now that they're making sales
to other humans behind the screens
and aggressive marketing tactics just won't cut it anymore.
One of my favorite of TikTok accounts
that's seeing tremendous growth
by doing this is Duolingo.
Duolingo is a language learning platform
and they currently have 3.4 million followers
just by adding humor to their marketing strategy.
Not only does their team create entertaining TikTok content
but they also engage with regular user accounts
by leaving funny and witty comments.
Their team noticed an increase in the amount of people
reporting that they downloaded their app
after seeing their content on TikTok.
So it's safe to say
that this part of their strategy is staying.
Or to put it in TikTok terms
the brands that get it, get it.
And the brands that don't, don't.
If you're able to be relatable to your audience,
they'll try and trust your products more.
Moving on to trend number three, organic content.
The algorithms have gotten smarter
and quality organic content is important to keep up.
Organic content is very effective
because brands and customers can learn
about each other simultaneously.
If potential customers found your brand
through paid advertising and have any questions,
they'll stick around for the long haul
if you're communicating
with them via your organic content regularly.
Remember that HubSpot course that I mentioned earlier,
that course will help with this.
It's a great introduction to digital marketing
because it goes in depth on things
like finding an SEO strategy,
that fits your business, creating quality content,
developing successful marketing strategies,
and so much more.
These are all things that you need to know
about when creating your organic content
because let's be honest,
algorithms are always changing.
Many businesses that move online
have no idea where to start
and they end up not seeing the results that they want.
This course will set your up for success
and after you've learned all of this valuable information
you can plug in your new strategy
into HubSpot's marketing plan template,
which is also free to download.
So that way you can stay organized
and on top of your game this year.
I'll have the links to these down below
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- This data is wrong every freaking time.
- Have you heard of HubSpot?
HubSpot is a CRM platform where everything
is fully integrated.
- Whoa, I can see the client's whole history.
Call, support tickets, emails,
and here Is a task from three days ago I totally missed.
(bright upbeat music)
- [Announcer] HubSpot grow better.
(bright upbeat music)
- Moving on to trend number four,
and this trend is here to stay, conscious marketing.
It's one thing to be conscious as a brand
but it's even better to be conscious and active about it.
Consumers care about the brands
that they support and buy from
and something that they really value is transparency.
How are you making the world a better place?
Are you environmentally conscious?
Do you have recycling stations in the workplace?
Do you participate in local or global social projects?
There is many ways to be more conscious as a brand
whether it's in the workplace or outside of it.
Many companies are now aware of the importance
of diversity in the workplace,
but also in their ads and campaigns
that their customers will see.
Brands like Nike and Dove
have been doing this for the past couple of years
and smaller brands are catching on
and incorporating this into their strategies as well.
Being transparent used to be about not masking prices
or sharing company performance,
which are still very important things
to be transparent about
but the consciousness has expanded
and this is an important trend to maintain long term
for overall company success.
Trend number five, offer freebies.
Have you ever been to the grocery store
and they're giving out free samples of food.
People swarm because they love free things.
Especially if they're hearing about your product
for the first time.
When coming up with a marketing strategy,
keep this in mind for things like campaigns,
sales or upcoming holidays.
An example of something you can do is offer free shipping
on an order of X amount of dollars
or offer a free product with any purchase.
A 2021 article titled "The Psychology of Free"
said that free things are considered to have a higher value
because the risk of dissatisfaction
and value for money is eliminated.
When consumers are given free gifts
for spending a certain amount of money they feel rewarded.
If you don't sell products
you can still do this by offering free services
like a free consultation or a webinar or a course.
You know, like the HubSpot course
linked in the description box.
The last trend I'm gonna talk
about in this video is live streaming.
When you're creating your content online
it's important to have a variety of still images
and videos on your pages,
but a popular trend that not many brands
have taken advantage of is live streaming.
This trend ties in the first five trends
together because you'll be able to do things
like partner with an influencer to do a live stream for you.
Have a team member run a live stream
to interact with your followers
in a real human way while establishing your brand's voice
at the same time.
Be transparent.
And you can announce any sales
or freebies to your loyal customers
that are tuning in.
With apps like TikTok, Twitch, and Instagram
where live streaming plays a big role
in how brands sell product and communicate
with their followers.
Right now is the perfect time
to try it out for your business.
With Instagram's updated live shopping feature
you can even pin specific products that you wanna promote
and sell to your customers that are tuning in.
I'll have an article linked down below
if you wanna learn how to do this step by step.
So those are six trends happening right now in 2022.
I hope you guys enjoyed this video,
let me know your thoughts on these trends
down below in the comments.
Thank you so much for watching and I'll see you next time.
Bye.
But a popular trend that not many brands.
I presume that I'm on roll.
Okay.
It's literally on roll.