so many people can talk the talk but not many actually walk the walk that's why recently I
launched an agency from scratch to show you guys what is possible with this business model in just
a small amount of time I wanted to pave the way on my own and show you what you can achieve when
you get rid of all your excuses and put in the work that actually matters now I reached
out to 22 local companies over the past few days attended two sales meetings have already closed
one of those clients had their invoice paid for one thousand dollars per month and I'm 90 of the
way to closing the second client for 700 per month so that's one thousand seven hundred dollars in
just four days on starting an agency from scratch now let's say those clients stay with me for three
months on average that's going to be over five thousand dollars that I've earned from four days
of work and the likelihood is those clients are going to save me for much longer now we also had
a bunch of other meetings that wanted to rearrange we actually ended up sacking off because we didn't
have the time if you want to learn about the details and go watch the previous episodes if
you haven't already and if you want to find out what happens with the new client that we're about
to sign I've just documented that whole process to hold tight for a future episode but I want to
put a pause on documenting this new agency to record this very important video today because
in the wake of starting from scratch and getting back in the trenches some massive lessons have
come out that I cannot help myself to talk about listen to the so integral to your success in fact
I believe that this is the single most important video in the entire series that we have recorded
today and I cannot stress enough how important it is that you watch it my main intention in
launching this new agency is to help you guys overcome your fear of failure by showing you a
real person going out there and demonstrating the entire process of launching a brand new agency
from scratch but I want to help you guys maximize on your success and if you do not understand the
things I'm about to go through in this video you will not be successful and I'm not about to let
that happen now at the end of this video I'm going to be going through the announcement for who wins
this agency Renault reach and who I'm going to be giving a brand new Macbook 2. so I built an agency
from scratch sign of its first client I'm then packaging it up and giving the entire company to
one of you guys who entered during this series look at the comments to find out the mechanics
of how to enter but this is a once in a lifetime opportunity I'm even going to Mentor you and help
you scale up this agency Renault reach I will never be doing a series like this again so pay
attention to this video to find out who wins the giveaway okay I recorded the remainder of this
video a couple of days ago when the information was top of mind so let's go back in time you know
coming into this series I almost stopped myself from actually doing it because I told myself that
I had earned the privilege to not be back in the trenches and not have to do the cold calls because
I've done it for so many years when actually that's only going to hold you back in the long
run and the more you tell yourself that narrative the less capable you become of getting back in the
trenches and doing the gritty work when it truly matters and therefore the weaker of a business
opponent you become and you ask absolutely cannot let that happen because everybody is out there
to steal your dinner so I'm very grateful for proceeding with this it's been a very humbling
experience now I've got a lot of work to do yet we need to get results for this client which we
will do but we're now at what I would consider one of the most crucial points of a new start
agency the first taste of success the first client now the first taste of success is poison
in an untrained mind because with success comes complacency whether you know it or not I cannot
count how many times I've seen new start agency owners sign up new client their first client
and then put a halt on all of their sales no more Outreach is done and they convince themselves that
they need to focus all of their time on delivering results to that client well actually it only takes
a maximum of three to four hours to launch your first ads with a client one day an absolute tops
if you haven't run ads before but they convince themselves that that's where their efforts need
to go because if I can't deliver results and I can't build a successful agency no if you you
cannot sell then you cannot build a successful agency results are something you will learn over
time and results are something that you will get better and better at but you can't deliver results
or get good at delivering results if you don't have a variety of clients to deliver them for one
client is not enough for you to master Service delivery one client is enough for you to get
complacent because you've celebrated too early so many agency owners Relish in that first client and
I don't blame them because I did the same thing when I signed up my first client I was over the
moon but I was so fortunate to be conditioned with a sales mentality to know if you don't keep your
pipeline full everything is going to come crashing down never put all of your eggs in one basket
and so as an agency owner we're on a sales driven industry and so it is integral that we continue to
do sales Outreach every single day and we continue to reach out to new companies because if we don't
then it's going to take us so much more time to pluck up the courage to get back into the trenches
again because going to war is something that takes so much courage getting on the phone and speaking
to people and selling to people every day takes a lot of Courage so whilst you have that courage
you need to maintain it it's like going to the gym if you decide you're gonna go to the gym because
you're fed up because you're too skinny or you're too fat or whatever the reason is if you pluck up
the courage to finally go will you pluck up the motivation whatever you want to call it to finally
go to the gym and you say to yourself I'm gonna go three days every week you go three days every week
and you do it for two months but then one day you take a day off now you can get away with one day
off but if you then take the second day off you're screwed two days turns into three days it turns
into weeks turns into two weeks turns into another two years you look worse than you did previous
and I'm sure there are some of you guys that can relate with that who have done that and been in
that situation before I know that I've been in that position before and with sales it's worse
because we're not going to the gym and picking up some weights and yes sure that's difficult but
sales is a lot harder cold calling is a lot more difficult it takes a lot more mental energy it's a
lot more strenuous on our brain and so it takes a lot more self motivation to get there in the first
place so what I'm saying is do not get to the point where you sign up the first client and then
stop your Outreach there is no excuse that you could possibly have that you could tell yourself
that would actually warrant you not continuing to sell in your agency the most crucial thing to
do when you sign up your first client is have a little moment of Celebration call your mum tell
your friends have a little boast have yourself a beer smoke a joint whatever your thing is and get
back on the horse tomorrow because just because you signed up a client yesterday doesn't mean that
gives you a break today I always love referring to something called the myth of symphysis when people
are in this situation mythosynthesis is from Greek mythology and I'll butcher the actual the
morphology part synthesis was a Greek king and he got banished into the underworld or whatever for
some kind of sin but his punishment was every single day pushing a rock rolling this massive
ball this rock up a hill and you put it push it and push it up this hill until he got right to the
top incredibly heavy and then every day the next day it would roll back down again and he'd have to
do the same again push the rock back up the hill let it roll down and push it up and let it roll
down at the start obviously is why am I doing this I've got to do this for eternity this is horrific
why am I doing this like I'm pushing up the rock it's just going to come back down again and after
a period of time because he knows he's doing this for eternity he starts to enjoy the process
starts to realize that there is an enjoyment in a hypocrisy which is live and that's the first two
years of business whether you like it or not every day you have to push the rock up the hill the rock
is going to fall back down again then you push it up and it falls back down and push it up and
you don't have a choice you're going to do that until your business is at a place where you can
hire team members but a substantial amount of team members for you to actually take your foot off the
gas but not too much because your competitors are going to come in and they're going to take
your [ __ ] dinner and that's an enjoyment out of it but you get to learn and you get to enjoy
that grit on a daily basis and that grit will change what will be initially cold cooling every
day or sending emails or sending DMS whatever your acquisition strategy is what is that to
start off with well eventually transpire into you babysitting your team members and then afterwards
your team members is going to be trading your management team there's always something to do
and so you need to get used to that regular work and then you need to get used to not celebrating
and certainly not getting complacent in our sales team we have a saying yesterday we were Rich today
we are poor I don't care if you close a 50k deal yesterday today we are on zero we're starting from
scratch the merits of yesterday do not buy you a pass for today so push the rock back up the hill
that's lesson number one number two in the birth of this series is the realization that when you
are selling every day when you are focusing on your business when you're doing something new
it's all consuming it takes over your entire being it's all you can think about okay I've been doing
this series I've already got multiple successful businesses but it's all I've been thinking about
I've been thinking about how the cold calls are going to go I've been thinking about the fact
that I've got to jump on these sales meetings I've been wanting to make sure that I close a client
for you guys and deliver results for them I've been thinking about it in the evening I've been
neglecting my team I've had to tell the team look guys like don't speak to me over the next couple
of days I need to focus on this for now this is my Public Enemy Number One and when doing
that and focusing on your own gritty work it's often very lonely because you stop communicating
with people now I'm very fortunate that I have team members at the end of the day I can speak
to who understand what I'm doing who are on this journey with me who understand the industry but
it reminded me of how lonely it actually was when I started my agency five years ago when I started
my agency and I'm sure many of you will be in a similar position and will be able to relate
to this let me know in the comments I didn't have the support of my friends and family in the sense
that I wanted to because they simply couldn't understand what I was going out to do Facebook
ads was something that not many people understood and even if they did try and understand it they
really care probably not and so at the end of the day I'm not talking to them about the people that
I call called or the emails that I sent or the client that I signed up maybe I'd say it about
the client signed up but I couldn't expect them to care in the way that I care because they're
not in the same industry as me and they're not experiencing the same things out of their life as
I am and so very early on I looked to Facebook to join groups of communities of other agency owners
and these helped me so much because I wasn't then reliant on my self-motivation because
self-motivation is like a short burst of energy that you have to harness whilst you have it but
if you're just reliant on self-motivation unless you're an animal it's not gonna last very long
you're going to be fighting this uphill battle it's not going to be an enjoyable experience but
what these communities did for me is they enabled me to compare myself to other people they were on
the same Journey they were just starting out there was people in these groups posting every
day hey I'm starting my agency I'm like oh well he's at one client I'm at one client too let
me see how he's getting on you start networking with individuals and you start holding yourself
accountable to each other now I'm an incredibly a competitive person many of us in business are
I'm sure many of you watching this right now are competitive and that competitive energy came out
in me and manifested in more motivation for me to actually be successful when I saw someone sign up
a client it motivated me yet pissed me off at the same time that that wasn't my client and so that
forced me the next day to go out there and make more calls than I made the day before to secure
more meetings so I could post in that community that I just signed up a client so I could stick
up a little hypothetical middle finger to that person that I've never met before it's that
competitive energy that gets us going that makes us aggressive that makes us focus on the task at
hand and when I say I put a middle finger up at them I don't mean negative senses of people that
I would network with and bounce back and forth and questions it's healthy competition which is
important because you get that comparison of hey if he can do that well I'm no different to him why
can't I do that and so you just focus on the work at hand it's also the ability to get support from
other individuals don't underestimate the power of having a network of people that are one or
two steps further ahead than you so when you come out of a meeting and you ask them a question or
you're struggling to get results so you want to know what they would do they're so qualified to
give you an answer because they've only just gone through that exact scenario themselves they've
overcome that issue already now they'll Propel you forward so much faster than other people that
don't have that Network and it did for me when I first started my agency and I was in those groups
but I've found over time that the issue with these Facebook groups is they attract leeches leeches
who jump on other people's communities to try and sell coaching to try and sell programs they DM
everybody inside these groups acting like a friend hey yeah I can help you out I saw you posted about
this thing oh by the way do you want to jump on a cool you jump on the call they pitch you on a
course and these leeches are just parasites and to be honest it just put me off the whole Facebook
group Culture entirely which is why we no longer have any groups on Facebook we moved away from
it completely now the other problem with Facebook is it's a social media platform there are so many
distractions the last thing that you need when you're doing work is some cheap dopamine some
cheap excuse to go and procrastinate a luggable image you just got tagged in or flick through
your news feed and information you just really don't give a [ __ ] about now there are better
Solutions out there softwares like school.com which is a community platform owned by Sam ovens
who's one of the Godfathers of the online business industry the online education industry now this
is a business and a software that I'm actually invested in myself and and this is where we host
our private community in our mentorship program the affluent Academy now it came to me recently
as I was thinking about this series the other night there is so much camaraderie right now
so many of you commenting so many of you watching this so much excitement around going out there and
doing this for yourself and building a successful agency and I don't want to just leave you guys
when this series is over to go out there and do this by yourself I don't want to just leave you
to then rely on your own self-motivation as with established self-motivation is very limited if
I truly want to have the highest or creates the highest chances of your success through
this series then I need to create a free community where we can continue this camaraderie even after
the series is done and so I'm launching a free community on school for all agency owners I don't
care if you own an smma and AAA s a a s l g b t q I don't give a [ __ ] what label you slap on your
agency they're all just agencies what I do care about is that you're serious about this because
we're not going to be accepting everyone in okay if you answer the question to join half asked or
you're just looking for a social club and don't actually want to launch an agency you won't get
let in okay we're looking for a high quality group of killers who are prepared to put in the daily
work every day push the rock back up the hill and if anybody tries to leech and sell to anyone in
the group you'll get a lifetime ban with no Second Chances so if anybody tries to do this to you
please do let an admin know now in light of all this we've decided that the next two app episodes
of this series will be uploaded exclusively in this new free school community so if you're not
in the community you unfortunately won't get to watch them we will upload the entirety of the
series in the classroom section of there as well as well as a few extra new bonuses which will be
coming soon now I'm also going to be hosting a one-time live q a inside the community on Monday
the 31st of July we'll answer some questions about the series for you guys and also present who will
be winning the MacBook and Renault reach the agency now this is a one-time call so make sure
you join the community as soon as you possibly can now please do bear in mind that we're going to be
getting a lot of applications to join so bear with the team they will get to your application
at some point over the next few days and the next episode of the series will be released this Friday
inside of the community so to join all we need to do is Click Link in the description fill in
the short application questions it will take you under five minutes and I just want to finish by
saying you've got a golden opportunity here I'm not going to be doing a series like this again
where I get into the trenches and prove to you guys what is possible my goal from this whole
series has been to help you eradicate your fear of failure and whilst I appreciate with still
going to deliver results I hope we're getting close to eradicating that fear but remember
that this is a journey and whilst yesterday we were rich and we signed up a new client
today we are broke and we've got [ __ ] to do together so I'll see you in the community cheers