- Are you working on a nonfiction book
and wondering when is the best time to launch this book?
If you have a book launch coming up and you wanna time it
for the best results, this video is for you.
(upbeat music)
Hey there, I'm Julie the Book Broad,
I'm an Amazon overall number one best-selling author,
and the founder of a fabulous company called Book Launchers.
Our super power is caring more about you
and your book than anybody else,
as we help you write, publish, and sell a nonfiction book
that will boost your brand and make you money.
When I talk to people interesting in hiring us
for publishing their book, the question often comes up:
what's the best month in the year to launch a book?
Or, when is the best time of year to launch a book?
The answer is almost always dependent on, da da da da,
what your book is about and who your reader is.
If you want to know when the most books get sold,
there's no perfect statistic, but sources like Statista,
I'll link below, report that bookstores
have highest sales in August, December, and January.
Does that mean you should time
your launch for one of those months?
Not necessarily.
It comes down to two things: attention and need.
When are you most likely to get the attention
of potential readers and influencers
who will promote your book, and even the media?
That varies by industry.
But many people take holidays in July and even August,
so it's hard to get people to focus
on your book launch in those months.
But if your book is a great beach read, a powerful memoir,
or something that people might wanna read on their time off,
it could be a great fit.
Now let's talk through this month by month.
January; this is a great month for launching
health and fitness related books, goal setting books,
anything bucket list like travel, learning a new skill,
planning financial goals, it's a new year,
and all the stuff that plays well in the media
and on the minds of your potential readers is a good fit.
You'll also wanna look at holidays or awareness months
that'll be happening to see if there's a tie-in day.
In January, there's Martin Luther King Day,
so inspirational books about African-American history,
civil rights, peace, and freedom are a good fit.
February; this is the birth month
of Julie Broad of Book Launchers,
so there's tons of tie-ins there, no, I'm kidding.
But mi amor, right?
This is the month of love, Valentine's Day.
Finding love, relationship advice, poetry,
anything that ties in with that.
It's also American Heart Health Month,
so that can be a great tie-in for a lot of book topics.
It's also the start of baseball season,
so related books can be a great fit there.
Or, football, Super Bowl (laughs).
In March, well, this is Mustache March,
which is a good tie-in for books, right?
But it's International Women's Day, Women's History Month,
so anything woman-related would have a tie-in
and be more likely to get attention.
And of course it's the month of Easter,
so chocolate, Easter Bunny, Easter eggs, do do do.
In April, Wikipedia had a long list
of things that April is about, I'm not gonna read them all,
I'll just put them on here for you to look at, bloop.
Or you can go to Wikipedia and see for yourself.
Oh, and April, it's the start of Stanley Cup playoffs,
my friends, ooh yeah, so let's talk about hockey victories.
Unless you're a Vancouver Canucks fan,
and you've yet to experience what victory is like.
(downtrodden horn)
In May, it's Mother's Day, gifts for mom,
books about parenting, motherhood, tips for moms.
May also had a long list of things that were good
for this month, like National Bike Month.
Seriously, if my husband had known that May
was National Bike Month, he would give his bike a party,
bake it a cake, buy it new tires,
he loves his bike so much (laughs).
In June, it's Father's Day.
Graduations also happen in June, so career books,
inspiration, gifts for grad, tips for grad on budgeting,
paying off debt, investing money,
all of those kind of subjects, great tie-in.
July and August, as I already mentioned,
a time for beach reads.
A really cool memoir could do well.
But I'll be straight up with you, I'm not a big fan
of launching nonfiction books in July and August.
It's really hard to get support
and attention in these months.
You can do it, and we've had a few clients launch
in the summer with decent success, but it is a challenge.
Media's harder to get, and so are your influencers.
Despite the fact that August is a big month for book sales,
I think a lot of that has to do with back to school.
Which brings me to one big subject.
If you have a book that applies to college students
prepping for university or back to school in some way,
like teaching your kindergartner to do math,
or something like that,
this could be a great time to get attention.
September; books launches in September
seem to do quite well, around here anyways.
Everyone is refreshed and it's easier to get attention.
Kids are back in school, it's just generally
a great month for whatever reason.
But again, it's even greater if you can tie
into something that's relevant to that month.
Like National Honey Month, National Preparedness Month,
Prostate Health, National Yoga Month,
Pain Awareness Month, and like I said, back to school,
so children's books, parenting, education, technical,
professional, literature, and fiction,
all relevant in September.
October is Breast Cancer Month, Cyber Security Awareness,
and it's actually another one with a great big long list.
But most importantly, it's Halloween, trick or treat.
- Boo! - Ah!
November; American Thanksgiving,
and the start of the holiday push,
which is great for most books at this point,
but even better if you've got something
that makes a great gift for someone.
You know, for that avid poker player,
the enthusiastic fisherman,
the person who loves all things fitness, and so on.
And of course, the month of December,
where cookbooks sell well, tips to manage the budget
in the season, how to not overeat, stories about Santa.
That was a whole lotta lists, but the point
I hope you take away is that the best month
to launch your book is one where you can get attention,
and maybe that's with an event that you can tie
into as an awareness month, or a holiday,
or a marked occasion, or a big event that you're a part of.
Or maybe it's something like our client who wrote a book
about the Los Angeles fires, Robert Kerbeck.
He pushed really hard to get his book out
just in time for the anniversary of the fires.
That makes sense, but if you can't time it, that's okay.
Just plan your marketing and pitching around
the events that make sense,
and know that the best month to launch your book
is the one where you are going to have time,
energy, and enthusiasm for promoting it.
Have you times a launch?
Tell us about it in the comments below.
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(upbeat music)
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