- In this video, we're gonna talk
about how you can use Moz's Keyword Explorer
to uncover new keyword opportunities,
and also to look at the difficulty
for the keywords that you're researching.
It is one of the most comprehensive
keyword tools out there.
There are a lot of different other ones.
I can definitely rattle a few off,
but I'm just gonna go off of Moz Keyword Explorer right now
and show you the power of what they've got here.
So I think they've developed something great
since focusing more on search engine optimization again.
Let's take a look at a keyword here.
Let's just try online education.
So, online education.
Let's give it a shot.
And you can see right away
when it loads it shows the rough volume
for online education.
So, it's 6500 to about 9300 volume per month,
and I'll show you right here
what each metric actually means,
or what will define everything for you.
So, you can see, volume ranges show you
with 95% or more accuracy
how often a term phrase is search for in Google each month.
So you can see, it's a pretty decent keyword,
and here's the thing,
the difficulty is extremely high
because you have to look at the people
that are actually in the search result pages.
So if you look at the top three,
it's going to give you a SERP Analysis really quick.
And you can do the full analysis,
but just for the sake of trying
to get something done quickly,
if you just want to look at the top three,
it's gonna give you a rough idea
of how competitive it is,
and this is helpful
because you can see,
edX is actually a very popular MOOC,
or Massively Online Online Courses,
and you can see another one is U.S. News,
so their domain authority is very, very high,
so it's very competitive,
'cause these sites have a lot of links
going to them already.
So you're competing with 68, 93 and 81.
What I do like to look for as well
is if there's a Wikipedia result.
So, let's take a look at the full analysis
and you can see,
there is no Wikipedia result right here.
It's really, really competitive
but there is some room.
You can see, domain authority right here, 42, you got 50,
but what I really look for,
why I mentioned Wikipedia,
is because sometimes, when there's a Wikipedia result,
more often than not,
that means you do have an opportunity
to get a good top five result
because when there's a Wikipedia result,
not a lot of of the Wikipedia pages are getting linked to,
which means that you have an opportunity there.
Granted there are some Wikipedia pages
that have lots of links in them
because they're so good
and have a lot of links,
Wikipedia's domain authority is very high,
but given that there's so many pages that they have,
so many things that they're defining,
not all of them are gonna have a lot
of links pointing to them,
so just keep that in mind.
So, if you take a look at this,
you can see, yeah, it's super competitive,
but there is some room to get into it,
but you look at the top four,
very, very competitive.
So, you might look for different permutations of this
but you can see, there's a volume to difficulty.
If the difficulty is above,
let's just say, 50,
then you might want to take a look
and say, "Okay, maybe we want to reevaluate
and take a look at another keyword"
but if your domain authority is very high,
let's say it's 80 or so,
you might want to give it a shot,
at the keyword difficulty
when it's at 76 or so.
The opportunity at 53, shows you what,
based on the volume
and based off of other metrics,
how much opportunity there is with the keyword
and the potential,
so you could take a look at these,
and you could take a look at the potential as well
just to see what it means.
And then, they'll give you
different keyword suggestions as well.
So, you could click on this,
see 1000 suggestions,
and you could also export to CSV and make a list as well.
So, very helpful to use
and you can just select each one
and add it to your list
and you could tell your content writers,
"Hey, we want to focus on these keywords."
You can also look at these keywords
to create new ad permutations in AdWords as well.
So, online education, that's a very difficult one.
Why don't we take a look at online education programs
or online education classes
or online education degrees.
As a matter of fact, I'm going to look for something
that's a little less competitive.
How about we do future of online education?
Let's give that a shot.
So, future of online education.
Let's take a look at the overview,
and you can see for this one,
the difficulty has dropped to 51.
So, when you start to go more long tail,
you're going to have more opportunity.
Even though the volume is small,
if there's a lot of really qualified researchers
searching for the future of online education
or maybe some time of executive looking for it,
you might have an opportunity there.
So this one's showing that the opportunity's 88
and the potential is 53.
I believe the potential is basically the difficulty
multiplied by the opportunity,
some type of combination there,
but this just goes to show you
the power of Google Keyword Explorer.
You might want to mix it with other keyword tools,
like Google Keyword Planner as well,
just to come up with ideas there,
and you could come up with new permutations.
You could also use Ubersuggest.
Ubersuggest will give you
a lot of different keyword ideas, too.
That's a free tool.
Keywordtool.io, that is a paid tool.
Moz is obviously a paid tool as well.
So, I think this is a great feature out here.
You can see the top three,
you have 97, 96 domain authority
then you have a 33 domain authority.
So there is opportunity with this one.
So, this is just basically
how you could analyze SERPs really quickly
without having to open a bunch of tabs
and try to figure things out on your own.
This makes things a lot easier
and I think this is something you want
to take advantage of while you can.