Peter Moriarty: DNS is one of the mysteries of the internet.
And in this video, I'm going to take you through why it's
important and why choosing a DNS provider is one of the most
important decisions that you can make for your business
technology.
To know it people DNS is a little bit of a mystery domain
name services, the acronym and people don't really know what it
does. And you may have encountered DNS when you were
setting up your emails or your domain name, maybe you sign up
to Wix or Squarespace and they asked you to change host names
or name servers, or MX records or a records and you had to like
put a thing and a thing and, and set the numbers correct. And
really, it's a little bit of a hidden art to actually get it
perfect. Now, not only do we find most business owners don't
get their DNS setups perfect. And that's okay. But think about
DNS in what it actually is, is a little bit like the phonebook of
the internet. DNS is your way of when someone types in your
domain name, telling them where to go, they need to tell someone
where to go to access your website, they need to tell
someone where to go to access your emails, or to send emails
to you. And they might need to tell someone where to go to
access your ecommerce site. That's what DNS does. It's like
a big Rolodex phonebook, if you remember when we used to have
phone books, and it directs people around the internet, but
DNS is a little bit of a dark art to get it perfect. And if
you're in a situation where you've got DNS problems right
now, I'd probably recommend you have our team have a look at
that. But that's not what this video is about. This video is
about why choosing your DNS provider matters. Why is DNS
important? Well, there are different kinds of phone books
in the world, and some are better than others. And some can
give you extra benefits as well being listed in a particular
premium phonebook. And now I know that might not necessarily
match up with the real world of phone books, they're kind of
like going out and dying. So just forget that part of the
phone book analogy. But having a DNS provider that actually
supports your business and supports your domain name, and
what you're doing is really important. So what can i DNS
provider do now, where we find many business owners going
wrong, is they'll set things up themselves. And because they
don't have a network engineering background, they often miss
things. It's kind of like if I was to send you along to a
hardware store, and you bought bricks and mortar and some
timber and hammer and nails, and you went to build a house, I
wouldn't trust you to build that house for me if I was going to
live in that house. And you could probably build something
that resembled the house, but I wouldn't be comfortable living
in it through a storm. Now DNS is not only setting up the A
records and the MX records for your business, but it's also
things like SPF DK, I am demark. And you can tell I'm going into
some of the acronyms that you might not understand. And that
is because there are additional things required for emails and
web traffic to flow properly, that if you don't set up
correctly, can actually cause major issues for your business.
Now, some of those issues might be your emails go into people's
spam, or other customers emails not being delivered properly to
you. It may even affect your Google rankings. If your website
is flagged for being you know, inappropriate, or it's not
correctly set up in DNS, it can actually be flagged as
inaccurate, and that can start to hurt your rankings there too.
Now there's a big difference between using a DNS provider
like just your cPanel web host versus using a professional DNS
provider, like open DNS CloudFlare, or Google DNS, these
providers provide faster speed, better resolution times, which
means faster lookups for your domain name, and can help you
with additional security features for your DNS. If you've
got them integrated with the rest of your business suite of
hosting, it can also make the experience smoother as well. Now
one of the great things about having a correct and up to date
DNS host and having a premium DNS host is that you're less
likely to have DNS problems. If for example, a web hosting
provider has problems or they have downtime, or they have
issues which we see all the time. If you can't trust your
DNS provider to actually provide the resolution for your domain
name, the moment that they have a problem with their network,
immediately your website is down, and your emails will stop
going through as well. And that's why we recommend having a
premium DNS provider which is integrated with the rest of your
email platform. Now, what are some of the best practices of
using a premium DNS provider? Well, we would recommend you
implement SPF DK aim and demark for your emails. What that means
is that your emails are going to be successfully delivered inflow
and outflow of your business. Next, I'd consider choosing a
CDN or content delivery network or some kind of caching
provider, which can sit on the front end of your DNS and make
sure that even if your website goes down, you actually still
have a backup copy available on the internet. Even if it's not
completely live, that your customers can still at least see
your website. Thirdly, it's important to consider using
tools like maybe auto minify of JavaScript tools on a site wide
level, which can actually help speed up your site, which then
improves your rankings in a search engine. These kind of
tools are available on a complimentary basis to members
of our concierge service for Google workspace. Now if you're
interested in getting this set up, or just for an audit on
where your DNS settings are at right now that I'd recommend you
consider our Conceirge Program. What does it to you, well, it's
a Google Help Desk. But it's much more than that. We are a
premium support and consulting service for business owners
using Google workspace. And what we do is we will audit your
Google account. Look at all the ways we're from the very basics
to the more advanced or potential, you know, the high
level risks that you've gotten there, and ensure that you've
got everything set up correctly from your security settings to
your productivity settings to your sharing settings to your
user groups will make sure that everything in the Google world
is set up so that you can get the most out of your investment
in Google's amazing productivity tools. Not only that, but we'll
implement all the correct industry wide best practice DNS
settings to make sure that you have your account running as
well as it can be. And we will implement a free premium DNS
provider so that you can actually get the most out of
your DNS to make sure that your website is online, and your
emails are flowing. Well. Not only that, if you're a member of
concierge, you'll get access to our professional support team
who can help you with add ons and additions to your Google
workspace account. We can help you organize your Google Drive,
we can help take your team through professional training,
which is all included as part of our membership for businesses
already on the workspace platform. And if you're
interested in getting more out of the platform by building
business dashboards, or you just want to work with your team on
some professional training sessions, to make sure that they
have everything they need to be productive. Well, our team are
there to help as well. We serve as businesses all over the
world. And if you're interested in getting started with us, jump
on the link right below, process your payment and on the thank
you page. Our team will get to work on getting set up with you
and I look forward to seeing you soon either as a customer of
ours or in the next video. Cheers.