LinkedIn has become a really effective tool for generating leads for businesses
and entrepreneurs more than 90% of b2b marketers stated that LinkedIn is the
best place to win leads in fact 80% of b2b leads are generated on LinkedIn
and 64% of corporate website visits also originate on LinkedIn which is
impressive but despite these positive numbers a lot of times LinkedIn gets
completely overlooked in many social media marketing strategies I'm Marat
from EMMOTION I worked in HR and recruitment for over 12 years and I
personally created the corporate LinkedIn page for one of the biggest
fashion retail brands in the world I made it grow huge before the currently
in charge of the page social media marketing department even
existed so in this video I'll be sharing five LinkedIn marketing tips that every
business and entrepreneur should implement to maximize the lead
generation and to not waste any of your time on this platform please subscribe
low and hit the notification bell to continue your professional and personal
growth and stick with me till the end of this video where I share ten LinkedIn
marketing statistics which are a must for your marketing strategy no matter
what type of business you want to create and promote on LinkedIn the personal
profile is where it all starts to attract potential partners and customers
you need an attractive LinkedIn profile yourself which tells people exactly what
you do gives them a reason to follow you or to connect with you make sure you
have a headline a customized background and a profile summary to tell exactly
what you do use LinkedIn profile to position
yourself clearly check out my videos on how to make your LinkedIn profile stand
out through the card above once you are done with this video you will get
detailed help on what your profile needs to be like before you build the rest of
your brand marketing strategy through it tip number two is of course creating a
company page whether you are a business owner or an entrepreneur you need a
company page a linkedin company page gives you a way to tell to your
potential clients partners and even to random strangers more about your
business it's completely free to start your own page
simply enter your company name choose a LinkedIn company URL a company page
works similarly to your personal page the name and logo appear near at the top
along with a follow button and the visit website link upload your logo if you
have it or an image but not any image something professional and something
which is in line with your brand underneath in your About section you
share more about who you are what did you hear you also include a link to your
website or to your blog keep your About section focused on the problems you
solve and on the benefits you provide Google will show the first 156
characters of your description so make your Linkedin company page SEO friendly
and easy to find your company page is your Linkedin home if you want people to
be around to follow you and to eventually consider your services or
products you will need to post updates and this would be my third tip posting
updates and involving your employees or your collaborators if you have them of
course ideally you should do this often and let me give you a few ideas and
examples of what these updates should be related to show what's going on behind
the scenes what you are currently working on if someone follows your
company on LinkedIn they would most likely want to know that if you don't
have a lot of internal content you can always share industry news what is new
in your industry what should people know about the coming trends share questions
and engage with your audience interacting with your audience
and getting to know their interests will help you create a stronger content it
also shows that you are someone who cares
I recommend sharing brief parts of content with the link to a full blog
post or to a full video and if someone wants to discover more they would simply
click on the link to view further you could also implement action words and
build curiosity while making these posts and content but never in a clickbait way
post question based content inspirational and unique content and
you'll be seeing an immediate increase in engagement to be even more specific
let's proceed with the tip number four use rich media to create a bigger impact
LinkedIn is a professional platform but it doesn't mean you should be making
text only posts just like on any other social media platform adding visually
appealing elements like photos videos can help you capture the attention of
your Linkedin target audience much more effectively adding custom made images
can get you twice as many comments on your posts and level up your overall
reach and engagement rate adding a video can drive up your engagement rate by
five times which makes it so important for your LinkedIn marketing strategy and
the most impressive numbers come with a live video it can let you gain 25 times
higher engagement rate than a text only post so consider including rich media
content in your LinkedIn marketing efforts tip number five connect with
similar individuals with a background in target companies sometimes all you need
is one connection with a potential client company to be on the road to that
future sale LinkedIn is very aware of this that's why LinkedIn allows
you to search for individuals in a very accurate way with a lot of filters for
example if you are searching for someone who is also an entrepreneur or a
self-employed someone located in Paris someone who has a business development
management experience for a major technological company for example no
other social media platform gives you an opportunity to find such connections so
the idea behind this tip is to simply find individuals in organizations or the
related professional field professionals that you can network and build
relationships with instead of relying on them to come to you show initiative and
find them yourself this doesn't mean immediately trying to
sell them something that's not how it works start networking and the right
moment will definitely come along at a certain point and just as I promised
these are 10 LinkedIn statistics that you have to consider a while using it as
a marketing platform there are about 700 million members on LinkedIn 40% of its
users about 310 million log onto the platform on mobile devices every month
LinkedIn is a most used social media platform amongst fortune 500 companies
the u.s. is the country with the most users on LinkedIn about 155 million
profiles there are 30 million companies with a LinkedIn profile 2 million pieces
of content including articles and media are published on maintained every month
only 3 million users share content on LinkedIn weekly 91% of marketing execs
use LinkedIn as a source of high-quality content 68% of b2b companies have
acquired customers through LinkedIn employees are 14 times more likely to
share content from their employers than any other content on LinkedIn especially
when it comes to company news which they are proud of thank you for staying with
me till the end please thumb up the video and share it with everyone who can
benefit from it don't forget to subscribe and see you in my next video
coming up