[Music]
one of the first images that appear on
the internet when you type death is this
one so imagine a melancholic and sad
phrase that could could fit into this
this image like what gives life meaning
is death so just capture this picture
for a moment the one of the first images
that appear when you type life is this
one so could we fit the same phrase the
same idea in this image that represents
life to make it more well inspiring or
to make it represent hope or something
it's not certainly the most inspiring
quote but it first sure feels different
than the first one so messages are
powerful passing messages is a powerful
thing but sometimes changing the way
people see and people perceive your
message can be even more powerful so
just raise your hand here who thinks
that well sometimes we can be influenced
by media and by how media portrays stuff
and see some hands here so yeah sure
media can influence the way we think and
the way we we interpret stuff but there
are things that couldn't influence you
on that order that couldn't have this
such despair like Disney movies for
example so and if I said you that every
scene in every Disney movie in every
animation does exactly that so we need
firstly to establish a line here that it
is very different to make you think
Simba is a great lion than to make you
think Trump's a great president for
example there is a very sharp line
between the english's that media and
that movies or animations can do with
that
so well I always loved stars I I love
stories and narratives and I love
happenings and timelines and everything
and I with time I discovered that stars
can be told in many different ways
stars can be told as can be verbally
told can be taught as books as movies as
see-through pieces as animations as
videogames as music in every way you
want you can pass a story so far but in
each in each way you can tell a story
there are millions there an infinite
number of ways where you can influence
what the spectator what the one who you
are telling the story to perceive this
so for example in books you can play
with words to form metaphors in theater
pieces you can play with lightning with
music with dance to pass different
stories but well this is a presentation
mainly about animations so what happen
emotions have to do with this so
animations exaggerate one of the first
on it is in that animations DNA to
exaggerate stuff so animations
exaggerated facial expressions so that
an even a young child can see a surprise
and admiration in Mona's face here
animations also exaggerating colors they
ask how colorful can it be and doubles
the answer they also plays with colors
when talking about characters so colors
accompany the characters and colors see
and show characters growth and change
over time so another thing that
animations exaggerate on is music so I
think that many of you can even hear
this picture but let it all go the most
powerful resource in animation and in
storytelling is how you tell the story
in animation this is reflected by the
animation style and this is very sad
because in recent times it has become
very difficult for animation style to
come up and to show up so why is that
well Disney and Pixar and blue sky
studios and others have created this
style of animation that brought them
lots of money and lots lots of money so
why do you why they would change that
after all
so animation styles i what differed is
seen from up to this scene from the
corpse a bride so they are yes very
different in its styles in its colors
and in everything they different from
each other because primarily because of
its style but when you watch movies such
as frozen such as maan or even Coco for
example that are that is even a movie
that was supposed to be different they
all appear to be from the same universe
they all appear to belong to the same
world and this is the sad part because
with this Disney and these animation
students are killing the creativity
behind the creation of new new new ways
to tell stories and new forms of
animation but the discourse this
creativity is not lost is not cute
because there is still one market one
stereotype that uses all its creativity
to pass stories in different ways and
well for all this was quite spoiled
there but for all of you who know me who
knows me also will know that I'm talking
about video games so video games also
tell stories and pass we pass stories in
a very similar way to animations they
use characters that use music they use
colors they exaggerate and stuff and
they show what they are supposed to show
but one primary difference between a
video game and an animation is that in
animation or in a movie you are seeing
what the director is what the artists
thought you should see in a video game
you'll see what you think you should see
you do you see the word through your own
eyes and this is very powerful also so
just some examples of how how animation
works in video games here is a video
game called The Legend of Zelda birth
and here in this style this animation is
a very middle ground is a very blurry
line between realism and fantasy but
another game of the same franchise to
contrast with the Disney movies are
appearing Rico with a game of from the
same franchise we have a totally
different style that dives deep into
fantasy and that breaks totally the
style and animation you in she lives for
example we have the most photorealistic
and beautiful waters of video games in
contrast to keratinized objects and
characters and this all fit together the
realism and the cartoon the animation
and the real fits to gathering this
world in the last day of June it is a
game that explores life and love by the
lenses of words basically made of are
you painting so this all enriches the
way we tell stories as as humans because
humans since the beginning humans
thought stories and with technology
humans have been able to to tell stories
in different ways and different manners
and this shows this examples show how
video games are preserving this
creativity in creating different ways of
telling stories that is lacking in
letting the recent years animation
movies so there's another example that
is red dead redemption - that goes very
deep into photorealistic roads it's
almost a real image but it's not it's
from a video game so for the future I
hope and I think that most of you hope
that Disney and Pixar see how they are
killing the creativity behind animations
by doing outlook looking the same but
until that day comes and they realize it
I think that the video games market will
very easily being able to hold itself
and to maintain this creativity in the
world so next time you
g-star are you watching star are you
here story think of how it could have
been told differently and surprised
yourself by the numerous possibilities
in numerous beautiful possibilities that
could emerge from that so thank you
[Applause]