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My name is Jim Loffler
and I'm the Founder and President
of Loffler companies.
We're coming up on our 30th year in business.
We cover about a 150-mile radius of the market here,
and we have about 8,000 customers.
I'm Joel Nelson, Vice President of Operations.
My role is to maintain customer relationships
and customer satisfaction.
Our mission is to exceed our customers' expectations.
As an independent company, we have the advantage
of being able to seek out the best products in the world.
And that's one of the reasons that we sought out Canon.
Canon's been one of our key partners for many, many years.
(Joel) Canon GENUINE assures you of quality, reliability,
and consistent output.
(Jim) And so by using GENUINE products,
we know the machines are going to run the best
and the customer is going to be happy.
And we do see a big increase in the imaging quality
when we're using the products that
were made by the company that makes the machines.
And we find it's more cost effective.
We acquired a dealership that had Canon products
and that was not using Canon GENUINE toner.
And when we just started shipping Canon GENUINE
products, the customers started noticing
immediate impact and quality change within their products.
The output was better,
their machines were running longer,
and anywhere we were having service discrepancies
or challenges, we went through and did
an entire PM of that machine, using the Canon GENUINE
products, and it solved the issue.
When you're using GENUINE, your costs
are very consistent and predictable.
When you're not using Canon GENUINE products,
you cannot predict your costs accurately.
You cannot predict your quality or your
customer output accurately.
It just doesn't work right.
For those reasons, I always recommend Canon GENUINE products.
(Jim) Our technicians are trained to put GENUINE parts
into the machine.
It all adds up to less service calls, better imaging quality,
and a happier customer.
(Joel) There's no question-- technicians enjoy the reliability
of GENUINE products.
Uptime is extremely important in today's environments.
And when you're in the middle of a company's process
and the device goes down, you bring that company down.
Every Canon device that Loffler services uses
Canon GENUINE products.
They're engineered to work within their devices.
If somebody wants to protect their investment,
using GENUINE products is going
to guarantee them the longevity as well
as the quality of output of their device
and their investment.
(Jim) Everybody feels better when they grab a part
or they grab a supply and it has the Canon logo on it.
We know what's going into that machine
is going to work as good-- or better--than anything
that can go into that machine.
The customer feels good about that,
our technicians feel good about that,
we as a company feel good about that,
and I know Canon feels good about that.
We see no limit to what we can do as an organization.
When you have partners like Canon,
it really helps when you have a brand name that's strong.
We tell our customers that we're a committed
Canon GENUINE dealership.
That assures us of reliability and the quality output
of their product.
Loffler was recently awarded the ENX magazine
and BEI Diamond Service award.
I contribute some of that success
to using GENUINE products.
Utilizing Canon GENUINE products gives you the reliability
to keep that machine running and keep the uptime
at its highest peak.
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