in this video I'm gonna show you how long it takes for a CEO to work. My name
is Eric Siu I'm going to show you how to grow your freakin business. So here we go
I'm not even just gonna talk about SEO I'm gonna talk about my podcast first
what I thought we talked about SEO we are talk about SEO so let's look at my
screen really quick this is a podcast I have with my co-host Neil Patel and well
we have eight point six million downloads so far we've been doing it for
a little under two years or so and oh yeah you're seeing a lot of downloads
here right word last month January 2018 five hundred eighty-nine thousand we're
probably on track for about six hundred forty thousand in a thirty one day
window which is not bad 640 you look at 589 that difference it's pretty good
growth rate right so you're looking at six oh it's easy well Neil has a brand
he's got a big email list of like well Eric that's easy for you to say you get
good traffic you have a you have an email us whatever when I look at the
this podcast and I look at the other podcasts that I have growth everywhere
which gets about eighty thousand downloads a month the issue is it took
me well after entire year of effort I was
getting nine downloads day and then in the second year I was getting thirty
downloads a day I was spending six hours a week on it for the first two years six
hours per week while I was trying to you know run the business so that's one
thing and it's the same thing with SEO too if I look at SEO if I look at R if I
look at single grain comm which is one of the websites I have I can see in the
last 16 months period but and by the way this is Google search console right here
the new one has 16 months of data plus okay so I'm looking at 16 16 months of
data here you can see that the graph is going up into the right we're looking at
impressions we're looking at clicks you can see it's slowly going up into the
right not only that if you use a tool like H rest you can look at my website
you can see that the keywords are increasing the top three keywords are
increasing everything is just going up into the right it just takes a lot of
effort it takes a long time to keep the flywheel going if I didn't do the first
podcast if I didn't slog it out for the first two years there's no way I would
have the second podcast that's it and that's doing really well and I love both
podcasts now it's the same thing with this YouTube channel too you're watching
this YouTube channel right now and as of this video we're at about 6,200 6,300
subscribers but I started with about 1500 or 2000 or so in the summer time
and we built out our video team Noah's sitting over here helping out it just
takes time there's no shortcuts with SEO people need to be patient and most of
the time we're near report other stakeholders let's say you've
raised venture funding your board is gonna want you to move really quickly
they're going to spend on on paid advertising the more you can be in
control of what you're running you're not reporting to a board to you know a
bunch of co-founders that are not patient the more patient you can be the
better that's easier said than done but I think if you can be have a really
sense of a big sense of urgency in the short term so you're just trying to get
a lot of things done but you're okay with things taking time at the end of
the day it's gonna pan out what you have to do as well is if I'm gonna give you
some practical advice is you also got a look at your on-page SEO you got to
think about things such as a skyscraper technique which is from backlinko so
skyscraper technique is the idea that you're creating a 10 20 30 X piece of
content that's better than the top 10 results for whatever specific keyword
you're trying to rank for so the more epic you can have it the better
that doesn't just mean more text it means well-designed and also that any
any other element that's going to give you a leg up so you got to think about
that first and the other thing with proper on-page SEO too is whatever kind
of content you're creating make sure you have good internal linking structure
going on - on the website a lot of people forget about site architecture
also keeping in mind - that there's two things that matter most when it comes to
Google its content and its links don't forget about links if you've really
created a good piece of content the idea is if you make a skyscraper piece of
content you it's really easy for you to request to other people and say hey what
do you think about this so obviously you're not just gonna go requested them
all the time hey come link to my stuff come link to my stuff ideally if you can
build a relationship even better I was at a conference a couple weeks ago I sat
down and then someone from intercom sat down her name's her name her name is
Sarah and she's on the content team I'm just like that we started to build up a
collaboration she actually follows some of the stuff that we do and now we're
building in collaboration and then you know easily that's a link from intercom
for example and we're gonna be doing other stuff with them to the flywheel
starts to build we all start from somewhere and I'm telling you like even
if you're starting from the very beginning right now I've only had some
of these these sites for less than a couple of years it just takes time you
have to be patient the thing is most people aren't willing to wait and most
people aren't willing to ask for help you gotta be willing to do that - so if
you enjoyed this video just go ahead and hit subscribe and we'll see you the next
one to help you grow