- [Instructor] Hey there, this is Seth,
and in this video,
I'm gonna show you, in just a few minutes,
one way that's really effective
that you can use to build your buyers list using direct mail
and the website that I use to do
this particular type of buyers list through direct mail
is this website that you're looking at
right here called ListSource,
and it kinda goes without saying,
but if you don't already know,
whenever you're using direct mail,
you don't just blast out, you know,
postcards or letters to anybody and everybody.
You have to be very specific,
and target a very certain demographic of people,
so that you're actually gonna get responses
from relevant people who you actually want
to be working with, and so in this video,
I'm gonna show you the steps
that you can go through to narrow that list down,
and specify exactly who you want to be targeting,
so that you're getting a lot of responses
from the right kinds of people.
If you don't already have a ListSource account,
all you have to do is go right here
where it says Build List.
Click on that.
Then, you're gonna see this page
with all these tabs up here,
and this is where we start selecting the criteria
of the list that we're gonna be pulling.
So, if you're working in a particular market,
and you want to build a buyers list
in some specific place,
this is kinda where you start doing that.
I'm gonna select a county,
so first, I'm gonna go just kind of
a random place here in Florida.
Alright, there.
Then, I'm gonna go down to Orange County.
Select the Orlando area.
Click that.
Okay, so once we've got this chosen,
we're gonna go up here to this tab
that says property.
There's gonna be a couple of specific things
that we're going to pick here.
First of all, we're going to
narrow this down based on equity,
and what we're doing here
is we're saying that we only want
to be sending mail to people
who own their properties free and clear.
So, they basically,
they bought it cash,
they never got a mortgage,
they just bought the property outright,
and none of these options are gonna do that for you.
None of these pre-selected ones.
Actually have to be specific and type it in.
So, we're gonna say 100 to 100.
So, only people who have 100% equity.
Now, we're also gonna do this again,
and we're gonna say
the last market sale date.
What we're saying here is
this was when the properties were purchased,
and we're going to be putting in here
within the past six months.
So, this is not only people
who have bought their properties for all cash,
but it's specifically people who have done it
with the past six months,
which is kind of another indication
that these are investors,
they're active right now, you know,
just recently they did this
'cause if they just did it recently,
they may be in the markets a lot right now.
Maybe they're looking to do it again.
So, once that's selected,
down here we'll pick Add.
Okay, now you see that showing up here, as well.
Demographics.
Nothing there.
Mortgage.
Nothing there.
Foreclosure.
I'm not gonna mess with that.
Right here, where it says options,
we're going to click on Absentee Owned.
These are only people
who do not live in the property
that they own,
and then, for all these other ones,
we're gonna say no preference there.
We're gonna exclude corporate owned properties,
and then, we're going to have only the listings
where the mailing address is complete
because if they don't have a complete address,
we can't send them anything,
so what's the point of even having them on a list?
So, that's pretty much it.
Now, as you look up here,
we've narrowed down this list quite a bit
just by picking these particular items.
As you can see,
the count of leads on our list is only 1,301.
So, that's a pretty good job of narrowing that down.
Once we have this all set
in the way we want it to,
we would go down here to purchase list,
and then, this is where you're going to fill out
all of your information if you don't already have an account
so I'll go ahead and do that.
I'm just gonna quick fill this out for myself,
and then, I'll show you the next steps.
For this, I'll just put
Investor Buyers List,
and then for this,
I'm gonna type in REtipster.com.
When you get down to this question,
you'll just want to click this top one right there.
Then, pick a password,
and enter it in twice.
Then, obviously go down here and check on this.
Feel free to open that up and read it through if you want.
We will click Submit.
Now, we're gonna go to Buy My List Now.
Okay, now once you get to this page,
you can see over here,
you know, what the total count is on your list.
Then, you scroll down and look at the total list price.
So, in its current state,
if I get 1,301 names and addresses on my list,
I'm gonna be paying that much for that list.
1,301, I mean,
that's a pretty decent sized list.
It's not often that I do mailings that large.
Well, I certainly could using this strategy.
What I'm gonna do here is just purchase a partial list,
and you can do this too
if you're just trying to get your feet wet.
In this case, I'm going to do just 500 like that,
and then, you can recalculate it.
As you'll see, it'll just sorta bring
your price down a little bit.
If you wanted to do 100,
you could just as well do that.
It's up to you, obviously.
Pick your number,
but I'll go with that.
Then, we're going to continue to check out.
This just sort of summarizes your order,
and what's going on,
and in this case, I'm actually going to
pay with my PayPal account.
So, I'll click on that.
Place my order here.
That brings me here.
I'll go ahead and log in.
This is the page that's gonna show up
after you have purchased your list.
It just says right here,
click next to retrieve the records,
and print this page for your records.
So, I'm gonna go ahead and click next.
I've got this little item here
where I can click export.
I'm gonna save this as a Excel file.
Now, we've just downloaded the list.
Open this up.
This is what our list looks like.
As you can see, there's a lot of information included here.
For every single one of these rows here,
that's a single lead,
and then, it's not just their name and address.
It's actually a lot more than that.
We don't necessarily need all of this information.
We just have to get a few key things lined up
in a few key columns.
So, in the next video,
I'm gonna show you probably the fastest and easiest way
that you can go ahead and sort through this list,
and get it all lined up,
and ready to go,
so that you can move on
to do your actual direct mail campaign.
So, that's how you download the list,
and I will see ya in the next video.